“We are excited to have changed our brand store at the important Herzogenaurach location into a brand experience with flagship character,” said Fouad Groß, General Manager Retail Europe. “On a larger sales area we can present all product categories under one roof and bring PUMA Motorsport back to its roots with the virtual F1 race simulator.”

The “PUMA x YOU” counter, which will open in the coming weeks, will allow customers to personalize their purchases. Shoes, apparel and accessories can be personalized with prints and embroidery.

The PUMA Outlet in Herzogenaurach will also reopen after receiving a makeover.