PUMA to appoint Nina Graf-Vlachy as General Manager DACH
Sports company PUMA will appoint Nina Graf-Vlachy (38) as the new General Manager of the DACH area (Austria, Germany, Switzerland), starting October 1. In her new role, she will report directly to Arne Freundt, General Manager EMEA.
Graf-Vlachy, a Slovenian national, started her career at PUMA in 2013 and took charge of the Global Strategy Department in 2015. In that role, she laid the foundations of PUMA’s new women’s strategy. She has been in charge of the global Go-To-Market team since 2018, where she improved PUMA’s product creation and go-to-market processes. Before joining PUMA, she obtained a PhD in chemistry and worked as a Project Manager at the Boston Consulting Group.
Nina Graf-Vlachy will take over the role of General Manager DACH from Matthias Bäumer, who became General Manager BU Teamsport in June 2020.
