Contact IR

If you have any questions about the PUMA share and the financial results of PUMA SE, our Investor Relations team will be happy to help you. Please be aware that we will not reply to questions relating to non-Investor Relations topics.

Mail Phone

Herzogenaurach, Germany, February 10, 2022
PUMA AND PRONOUNCE DEBUT TECHY NEW SILHOUETTES TOGETHER
Global sports company PUMA and designer brand PRONOUNCE are partnering together again for a sophomore collection of eye catching designs.

This season of PUMA x PRONOUNCE, titled “Progressive Line,” is exploring the world of commuting through the use of technical silhouettes made for urban territories. The collection features a futuristic and progressive design language, visible through technical and premium materials, interesting trim executions, and a bold color story and graphics.

The apparel is the highlight of this drop, using multiple fabric and detail executions. Design accents like towel jacquard, metal, and graphics in a puff print offer a bold look. The matching Toweling Polo and Long Shorts offer a standout look with a unique graphic pattern embossed on the fabric. The collared Women’s Jacket re-interprets a denim jacket in a monochrome tech look, made with a chromatic RainCELL material to protect against the elements. The Men’s Windbreaker also uses RainCELL, arriving in monotone black and grey options with a hood and branded Spanish buckles on the front. Further apparel includes graphic tees, hoodies, and half zips.

Along with a backpack and bucket hat, a futuristic Triangle Portable Cross Body Bag rounds out the accessories offering in a silver metallic effect print with a coin pouch, adjustable webbing shoulder straps, and co-branded PUMA x PRONOUNCE embroidery on the front panel. While primarily apparel and accessories focused, the selection also includes the Suede Mayu 2 footwear style for women. 

 

Based across both Milan and Shanghai, PRONOUNCE was founded in 2016 by Yushan Li and his creative partner Jun Zhou. The high-end brand reflects the pairs’ shared love of handcrafted garments, and a desire to perfect the creation of truly global, truly genderless clothing. Take a step into the future when the PUMA x PRONOUNCE collection drops on PUMA.com, PUMA stores and select retailers on February 17th.

 

Take a step into the future when the PUMA x PRONOUNCE collection drops on PUMA.com, PUMA stores and select retailers on February 17th.

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Liz Smith
Manager PR Sportstyle

Download press releases and images