pleasures
Herzogenaurach, February 27, 2024
PUMA AND PLEASURES ARE READY TO BURN RUBBER

PUMA and PLEASURES are back, reprising their creative partnership with a second full collection for 2024.

This latest drop carries over from PUMA and PLEASURES’ first-ever seasonal offering in 2023, plus the previous Suede XL and Velophasis sneaker collaborations. 

This time around, racing and punk motifs converge at the starting line to inform a range of cut-and-sew items, graphic shirts, accessories, two bold takes on the PUMA Spirex sneaker, and a new edition of the TS-01 slip-on. 

Articulated apparel designs are injected with motorsport cues and engineered materials across a monotone color palette featuring bold neon pops. Following a “recipe for destruction,” the collection also comes with its own high-speed visuals created by PUMA and PLEASURES, with logo play mixed throughout. The matching Cellerator Track Jacket and Cellerator Track Pants are streamlined with track DNA, while streetwear essentials like the LS Tee and Graphic Tee come with curated graphics. 

Accessories are highlighted by the Cap and Cross Body Bag which feature logo play across their designs. For footwear, PLEASURES reenvisions the new Spirex silhouette, an asymmetrical design that takes cues from Y2K-era running spikes. PLEASURES’ versions feature two sleek, monochromatic colorways. PLEASURES’ covert take on the TS-01 features a padded quilt upper and buckle closure. 

PUMA x PLEASURES Part Two is available exclusively from PLEASURESNOW.com starting on March 1, and from PUMA.com, PUMA flagship stores, and selected retailers starting March 2.