Global Sport Company PUMA and BMW M Motorsport proudly present the Spring/Summer 2024 collection, aptly named "Reinvented," inspired by the groundbreaking BMW M Hybrid V8. Rooted in the legacy of the V12 LMR, this collection transcends the traditional boundaries of racing with a futuristic design that heralds the dawn of an electric future.
BMW's dedication to pushing the limits of automotive innovation is exemplified by the BMW M Hybrid V8, a remarkable feat that reinvents years of racing heritage. Built upon the foundation of the iconic V12 LMR, the BMW M Hybrid V8 not only pays homage to its legendary predecessor but also paves the way for a new era in motorsport.
The designs within the Reinvented collection mirror the sleek and futuristic aesthetics of the BMW M Hybrid V8, capturing the essence of speed, power, and the evolving landscape of motorsport. The collection is a visual testament to the harmonious blend of tradition and innovation, as embodied by the BMW M Hybrid V8.
This collection introduces a captivating palette with various shades of blue, evoking a sense of speed and precision synonymous with the racetrack. Red hues symbolize the passion and intensity of motorsport, while fiery oranges add a touch of energy and innovation. This diverse color spectrum seamlessly extends across a range of meticulously crafted pieces, including jackets, crewnecks, polos, and tees. For women, the collection takes a bold step with a daring cropped jacket that captures the essence of fearless femininity. Paired with statement pants and complemented by a selection of other avant-garde designs.
The BMW M Motoprsport Reinvented collection is available in selected PUMA stores as well as online at puma.com.
