Neymar Jr. will not only wear PUMA boots on pitch, but will be a brand ambassador off-pitch, wearing PUMA’s most important lifestyle, training, and sport-inspired footwear and apparel products.

“Neymar Jr. joining our PUMA Family is fantastic”, said Bjørn Gulden, CEO of PUMA. “He is one of the best players in the world and extremely influential for the global football and youth culture. We are very excited and look forward to working with him both on and off the pitch."

In a message to his fans on his social media channels entitled “The KING is Back”, Neymar Jr. spoke about the impact that football greats such as Pelé and Maradona have had on his life, and  his decision to follow in their footsteps by partnering with PUMA.

“I grew up watching videos of great football legends such as Pelé, Cruyff, Matthäus, Eusébio and  Maradona” Neymar Jr. said. “These were the KINGs of the pitch, the KINGs of my sport. I wish to bring back the legacy that those athletes created on the pitch. They each played in PUMA, and each of them created their magic in The KING.”