This is Cara’s most personal and introspective collection, inspired by the idea that in order to exist to one’s fullest potential, we must express and show all the parts that make us unique - otherwise we will never show our true selves.
“For my second Pride collaboration with PUMA, I wanted to not only celebrate Pride month but also honor the strength of the community, specifically in regard to the mental health hurdles that the LGBTQIA+ community has faced,” said Delevingne. “I’m incredibly excited for the impact we will be able to make financially with the generous pledge PUMA has made to my foundation – there are loads of many deserving organizations that I’m looking forward to supporting.”
In an effort to raise awareness and support around the community, PUMA has announced that 20% of the proceeds, with a maximum donation of $500,000 USD, from the sales of this collection will go to the Cara Delevingne Foundation, a project of the Giving Back Fund, and be used to support LGBTQIA+ charities around the globe.
“PUMA is proud to celebrate Pride month with Cara and support the work she does year-round for the LGBTQIA+ community,” said Adam Petrick, Global Director of Brand and Marketing for PUMA.