The new Kyron franchise was created for the fashion rebels – pack leaders who destroy doubts, don’t care about trends, and aren’t afraid to show their wild side. The overall design takes inspiration from PUMA’s archive shoes, infused with high fashion elements. Kyron Awakening, the first drop of the season, features a daring upper in shades of white, blue indigo accents and the iconic formstrip in black.
Winnie Harlow was chosen to be the face of Kyron because she is not scared to go against the norm, she is confident, beautiful, and a global trendsetter. The campaign creative uses immersive sets that transport you to a fashion fantasy world.
“Kyron shoes are anything from ordinary as it really stands out from the crowd,” said Winnie Harlow. “It’s great as I can pair in so many ways and go from day to night with ease and style.”
Don’t settle for ordinary – cop your Kyron Awakening starting June 12th on PUMA.com, PUMA Stores and selected retailers globally.