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Herzogenaurach, germany, april 1st, 2021
DJ SNAKE’S FAVORITE PUMA SHOE DROPS IN A BRIGHT NEW COLORWAY
Sports company PUMA is dropping its latest bright colorway of the all-new Mirage Tech, a DJ inspired silhouette worn by PUMA ambassador DJ Snake— he can be seen wearing the bold style around Paris in new campaign images.

The Mirage takes inspiration from the PUMA archive and brings a new perspective on street style, using inspiration from the world of DJs and electronic dance music (EDM). The Mirage OG was first introduced over half a century ago, it was originally released as a lightweight track and field shoe and reissued as a jogging shoe in the 90’s.

PUMA’s Mirage Tech is part of PUMA’s growing selection of Futro styles, a mashup of retro sneakers with futuristic inspiration. This revamped style features trippy colors, eye-catching materials, and futuristic elements taking inspiration from the lights, energy, and atmosphere of EDM shows. This drop features a lighter grey color option with bright, bold accents of blue and yellow.

The latest Mirage Tech drops on PUMA.com, PUMA stores and select retailers on April 1st.

Liz Smith
Manager PR Sportstyle
Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle

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