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Herzogenaurach, Germany, January 31, 2022
DJ SNAKE CREATES A LIMITED RUN OF PUMA’S MIRAGE SPORT UNDER HIS ‘PARDON MY FRENCH’ BRAND
Global sports brand PUMA and French DJ and record producer, DJ Snake, have designed a limited run of Mirage Sport under his ‘Pardon My French’ brand which will be available globally in early February.

The PUMA Mirage has been brought from the Archive and revamped with a new perspective on street style, this latest colorway designed by DJ Snake has an elevated and cleaner look, mainly due to its muted colorway.

“I’ve liked every single colorway we’ve released of the Mirage; they’ve been perfect for me because they matched the lights and energy of my shows, but I’m obsessed with an all-white sneaker,” said DJ Snake when asked about the design process with PUMA. “I am really excited of the outcome, it’s so minimal and exactly what I was looking for.”

The white premium leather upper is contrasted with suede overlays, a decorative lace runs across the side with a toggle at the back. The translucent outsole reveals the “Pardon My French” logo on the bottom of the sneaker, which can also be found on the tongue and footbed.

The limited run of the PUMA x DJ Snake Mirage will be available starting February 5th in PUMA Stores, PUMA.com, and select retailers worldwide.

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Liz Smith
Manager PR Sportstyle

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