Now, PUMA elevates the Easy Rider with a new premium construction in “Glacial Gray” and “Dewdrop” colorways. Arriving in the form of the Easy Rider Vintage, the reconsidered retro runner remains faithful to the original, establishing a generational link through iconic design.

The accompanying campaign celebrates the importance of family ties in its many forms. Consisting of diverse family portraiture, the campaign’s intimate vignettes explore the importance of family and childhood. Reveling in the calmness of everyday moments, the imagery’s locations and styling add unexpected and unique twists.

An homage to the family home, part one of the campaign is a tale of history and heirlooms, with more to come from PUMA and the Easy Rider franchise in 2024.

The first drop of the PUMA Easy Rider Vintage in “Glacial Gray” will be available in limited quantities starting January 13, 2024, from selected retailers such as Bodega, Atmos, and Sneakersnstuff. The second colorway will be released later this year.