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herzogenaurach, germany, august 20, 2021
ALL HAIL THE KING: PUMA REVEALS THE ALL-NEW PUMA KING PLATINUM 21
Sports company PUMA has today launched the reigning champion of the pitch, the all-new PUMA KING Platinum 21. The new KING Platinum reimagines the ultimate classic with two editions: a black/white combination and a black/red combination paying tribute to the iconic KING look. Made for ultimate touch and control, the KING Platinum is a boot fit for kings.

Hailing 53 years of heritage and legacy, the KING Platinum 21 is made for the modern mavericks. The most iconic football boot is back and better than ever. As football gets faster and faster, control is key, so the reengineered KING takes its signature look and upgrades your game to the next level.

The KING Platinum 21 features the brand-new KINGForm technology: a rib structure that fuses to the super-soft leather upper in key contact areas to deliver superior touch and increased responsiveness. The new KING combines an aggressive MoveKontrol Plate outsole for optimized traction and a brand-new, specially crafted KomfortSystem for next-level comfort with super-soft anatomical padding and a knitted tongue for a natural snug fit.

Take the throne with the all-new PUMA KING Platinum 21, available from August 20th at PUMA.com, PUMA stores and select retailers worldwide. 

Luke Haidarovic
Senior Manager PR Teamsport

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