Archie builds on a successful career in the sports industry with several international leadership roles in merchandising, product creation and sales at Nike and VF Corporation to his name. He also worked as the CEO of basketball innovation start-up 360 Hoops. At PUMA, Archie replaces Max Staiger, who left the company earlier this year.

“With Archie, we’ve brought on a seasoned expert who understands both product and the culture of our consumers,” said Maria Valdes, PUMA’s Chief Product Officer. “Basketball has always been a part of PUMA’s DNA, and as the game continues to grow globally, we’re confident that Archie will help elevate our legacy and expand our impact on and off the court.”

Since returning to the sport in 2018, PUMA has seen very positive momentum for its basketball unit and created sought-after products such as the best-selling MB series of signature shoes and the All-Pro, which features PUMA’s best-in-class foam technology NITROTM. The company has signed several high-profile brand ambassadors including NBA and WNBA stars LaMelo Ball, Tyrese Haliburton and Breanna Stewart.