Appointment marks the first time a European manager is named to the Board of Directors of the US Premium brand

Jochen Zeitz, CEO and Chairman of PUMA AG, has been appointed as a member of the Board of Directors of Harley-Davidson, Inc. Zeitz becomes the first European Manager to join the Board of Directors of the US premier motorcycle manufacturer that currently comprises 10 members.

James Ziemer, President and CEO Harley-Davidson, Inc.: “Jochen brings a wealth of international consumer products business expertise and strong leadership in international financial management, marketing and brand management. Harley-Davidson is a premium brand and the ultimate choice in motorcycling and we are focused more than ever on retail excellence and ensuring that our products lead and define the heavyweight motorcycle industry. Jochen will be a great asset and contributor to these efforts.”

Jochen Zeitz, CEO and Chairman: “I am delighted to have been appointed to the Board of Directors of a company, which reveals an unprecedented success story. Harley-Davidson has evolved in the same direction as PUMA, developing from a supplier of functional products to a global premium brand, with a dynamic company history that combines extraordinary styling with modern lifestyle thereby fascinating customers from all over the world”.