“With this new design concept, we once again surprise our customers with innovative and fun ways to promote the PUMA-experience in our stores and to thereby increase the brand desirability”, says Antone Bertone, Global Director of Brand Management.

“The design intent was to imagine not just another PUMA concept store, but a place where the PUMA energy was evident. I wanted to promote city style in a place that encourages casual shopping.” says Paolo Lucchetta of RetailDesign SRL and creator of the new store.

The store in Union Square joins two other PUMA stores in New York — a sport fashion store in the Meatpacking District and a PUMA Concept Store in Soho. The PUMA store in Union Square will carry diverse collections including Golf, Pelé, Evisu and Clyde among many others. Since opening its first retail store in 1999, PUMA now has over 40 Concept Stores in the United States and over 80 stores worldwide.