March 06, 2007
PUMA® AND RED BULL TEAM UP FOR NEW PARTNERSHIP
Sportlifestyle Company is Official Supplier of the Four Red Bull Motorsport Race Teams

Both F1 teams – Red Bull Racing and Torro Rosso – will be equipped with fire-proof PUMA racing and team suits, boots and accessories. In addition to this, a lifestyle-inspired replica collection will be developed for both F1 teams and distributed exclusively in PUMA Concept Stores, the Red Bull Online Shop and the “Bullshop” at races worldwide. The sportlifestyle company will also be the official supplier (track suits, boots, apparel and accessories) of Red Bull Nascar team starting this race season.

Furthermore, PUMA will provide the Red Bull Air Race team with team and pilot suits as well as shoes and accessories. As the name already points out, Air Race is an air race competition, where the pilots maneuver their planes at a low altitude through Air Gates. This stunning acrobatic flying spectacle will globally take place 12 times in 2007.

“Our new partner Red Bull fits perfectly to the PUMA brand: Red Bull always delivers a convincing performance on the race track and like PUMA combines sport with lifestyle”, said Jochen Zeitz, CEO of PUMA AG. “We are looking forward to this new partnership where we will jointly set new benchmarks in the sportlifestyle segment and continue to inspire our customers with innovative and exciting motor sport products.”

Herzogenaurach, Germany, April 28, 2015
PUMA ANNOUNCES PARTNERSHIP WITH INFINITI RED BULL RACING F1 TEAM
NEW SPORTS MARKETING AND GLOBAL LICENSING DEAL EFFECTIVE FROM JANUARY 2016

INFINITI RED BULL RACING is a key global partner for PUMA and as a top tier asset will feature alongside PUMA’s other high profile partners in PUMA’s brand and marketing campaigns in 2016 and beyond, with Forever Faster being the perfect platform to communicate INFINITI RED BULL RACING through a PUMA lens. PUMA branding will feature prominently on the INFINITI RED BULL RACING car, teamwear and racewear, bringing more brand presence to PUMA in the fastest of sports.

Bjørn Gulden, Chief Executive Officer for PUMA commented; “PUMA and Red Bull have a great brand synergy, and this new partnership with INFINITI RED BULL RACING is another big statement for PUMA. There is huge potential within the wider Red Bull organisation to build upon this partnership and explore new territory, and there is an enthusiasm amongst both companies to do so. INFINITI RED BULL RACING is a great team with massive appeal, and this is another positive step in our desire to become the Fastest Sport Brand in the World.”

Christian Horner, Team Principal of the INFINITI RED BULL RACING team said; ‘‘PUMA is a great fit with the INFINITI RED BULL RACING team and we are looking forward to working with them once again. RED BULL RACING and PUMA enjoyed a successful relationship between 2007 and 2010, during which time we won our first Drivers’ and Constructors’ Championships (in 2010). The licensed collection that will launch in 2016 is looking fantastic; I’m sure the fans are going to love it.”

PUMA has a long heritage in the Motorsport category and since 1999 has worked with a number of high profile Formula One teams as an Official Partner and supplied these teams with innovative fireproof performance racewear. The addition of INFINITI RED BULL RACING to PUMA’s portfolio of Formula One partners will complement the brand’s existing licensees, infusing PUMA’s Motorsport category with bold INFINITI RED BULL RACING product designs that will broaden the appeal of the Global Sport Brand’s motorsport offering.

Herzogenaurach, Germany, 15 February 2022
PUMA generates noise in the pitlane with the launch of the Spring / Summer ´22 collection of Mercedes-AMG Petronas F1 Team and Oracle Red Bull Racing Team

Sports company PUMA is revving up the F1 engines with the launch of the Spring / Summer ´22 Collections of Mercedes-AMG Petronas F1 Team and Oracle Red Bull Racing Team. Ahead of the season the two lines are already generating heat being inspired by futuristic visions and joyful energy.

Only a couple of few weeks before the Formula One engines are ignited for the first GP of the season at the Bahrain International Circuit PUMA is offering the latest lifestyle looks of last season´s fiercest contenders - Mercedes-AMG Petronas F1 Team and Red Bull Racing.

For the Spring / Summer Collection of the Silver Arrows Team was inspired by a vision about the future without a defined shape, without standardized formats and unusual positions. The Mercedes F1 Team has always had a futuristic vision being a pioneer in the search for innovations.

For this season we decided to elevate the product and create a fusion between the products and the graphic itself being one. Like a luminous spark the streetwear collection is featuring translucent and clear details blend with premium materials while the Statement Collection comes with star focused graphics on hoodies, tees, and pants.

 

 

Further collections like the vintage and SDS line are completing the male range. The female look is consisting of tees, hoodies, leggings, and pants in PUMA black and arctic ice.

Joyful Energy is the inspiration of the Oracle Red Bull Racing Spring / Summer ´22 Collection. The line is fusing the Formula One world with streetwear playing with bold graphics which are embracing the Spielberg Bull Statue and the energetic DNA of the race team. The collection embodies defined energy and rebellious daring with duo tone expressive blocking on the apparel. Oversized looks are offered by the All-Over-Print (AOP) line consisting of hoodie, tee, and pants while the SDS range is tapping into a retro Motorsport-inspired style. The collection is completed by the core range. 

 

Prepare yourself for another nerve wrecking Formula One season and get your latest Mercedes-AMG Petronas F1 Team and Red Bull Racing Spring / Summer ´22 Collection in selected PUMA stores and on puma.com.

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Herzogenaurach, Germany, July 12, 2022
PUMA celebrates Oracle Red Bull Racing´s F1 success with the Victory Dance collection
Global sports company PUMA together with Oracle Red Bull Racing is excited to announce the launch of an eye-catching Autumn Winter 2022 collection titled “The Victory Dance”.

Designed to celebrate Oracle Red Bull Racing’s performances in the FIA Formula One World Championship; which include four F1 constructor’s world titles, five F1 world driver titles, 218 podium places, and 82 wins to date; the new collection also fuses the high-speed world of Formula with leading PUMA streetwear style.

Inspiration for the collection comes from Oracle Red Bull Racing’s instantly recognizable team colors, along with the iconic 14.6 meter tall, and 1300 ton “Bullen aus Stahl” (meaning ‘Steel Bull’) which overlooks the infield section of the Red Bull Ring in the picturesque perfect surroundings of Spielberg, Styria in southeast Austria.

Not only that, the “Victory Dance” collection refreshes its association with Oracle Red Bull Racing’s annual team wear collection, but with an added seasonal twist paired with retro graphic elements. Raglan sleeved shirts, t-shirts, and hoodies feature vibrant streetwear evolutions of the Oracle Red Bull Racing team colors and Red Bull’s famous Bull logo.

Show your support for PUMA and Oracle Red Bull Racing on the street and the circuit by discovering the collection in selected PUMA stores and online at puma.com.

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