Somerville, MA and New York, NY, November 14, 2022
PUMA AND FOOT LOCKER, INC. EXPAND PARTNERSHIP TO REACH NEXT-GENERATION CUSTOMERS THROUGH BASKETBALL AND OTHER ELEVATED COLLABORATIONS
The strengthened partnership will enable both companies to reach new audiences while redefining brand-retailer collaboration.

“PUMA’s long-standing relationship with Foot Locker has played an instrumental role in our ability to drive innovation and push the boundaries of sports, fashion, and technology globally,” said Bob Philion, President of PUMA North America. “Our enhanced partnership not only provides us with additional opportunities for collaboration and growth, but it will enable us to provide even greater experiences and inclusion for our evolving customer base around the world.” Through this strengthened partnership, PUMA and Foot Locker have planned a series of exclusive collections and product collaborations with highly influential ambassadors reaching Gen Z and Gen Alpha. Specifics include:

  • expanding the basketball and classics categories with continued exclusive access to the LaMelo Ball Signature program, which launched with the MB.02 in October with additional iterations launching later this month and in December;
  • launching the first-ever PUMA x POKÉMON collaboration. PUMA and Foot Locker Inc. are partnering with The Pokémon Company International and Niantic, publisher of the popular Pokémon GO mobile game, to turn, for the next six months, 400 Foot Locker, Champs Sports, and Kids Foot Locker stores across the U.S. and the PUMA NYC Flagship store into Gyms and Poké Stops in Pokémon GO. Foot Locker, Champs Sports & Kids Foot Locker are the exclusive destination in North America for the PUMA x POKÉMON collaboration, available now.
  • PUMA x PAW PATROL™, a new collection of playful and sporty styles for kids will be available at exclusively at Kids Foot Locker and Foot Locker in North America starting November 25.
  • creating and launching upcoming athlete capsules with Mikey Williams;
  • building exclusive product programs to be released in the coming months with social media star and music artist Dixie D’Amelio and hip-hop artist Cordae;
  • launching PUMA x CoComelon, a new collaboration coming out next Spring and inspired by CoComelon’s favorite characters, which will create a close connection with the younger generation available exclusively at Kids Foot Locker.

“We are very excited to build on our already strong partnership with PUMA,” said Andrew Gray, Executive Vice President, Global Lockers and Champs Sports, Foot Locker, Inc. “By expanding and strengthening our collaboration with PUMA, we continue to advance our strategy to diversify our product selection and bring new and innovative products to our consumers.” In addition to building hyper-relevant creative partnerships and product collections, PUMA and Foot Locker will continue to advance shared marketplace opportunities, which include:

  • adding hype drops and marketplace exclusivity through franchises, such as the RSX, shared marketing partnership investments, and elevated in-store and online experiences for PUMA and Foot Locker customers; 
  • Investing in product creation and marketing to help support Foot Locker’s Leading Education & Economic Development (LEED) Initiative, the company’s commitment to invest in, amplify, and empower the Black community, and PUMA’s REFORM platform to drive social change.

PUMA and Foot Locker have jointly supported a portfolio of ambassadors, athletes, and brands to create exclusive product concepts and market activations across the Foot Locker portfolio. This collaboration has brought together product, marketing, digital, and customer experience in innovative new ways including launches such as L.O.L Surprise.

Shop the latest PUMA collections now at Foot Locker.

 

Herzogenaurach, Germany, January 19, 2023
SUPERCHARGE YOUR GAME WITH THE NEW PUMA ULTRA

When it comes to football and speed, more is more, and too much is just right. Channel your inner speedster with the help of the ultra-lightweight ULTRAWEAVE upper, PWRPRINT support, and running spike inspired SPEEDPLATE. It’s official: ULTRA is Too Fast for Them.

The next generation ULTRA Supercharge edition turns seconds into records by fusing the ultra-lightweight woven upper with a redesigned soleplate tooling for an explosive turn of speed.

The gravity defying ULTRAWEAVE technology is PUMA’s lightest and most durable material and has been reinforced with the all-new PWRPRINT technology to provide ultimate stability and support, keeping your foot locked in for explosive straight-line speed.

The ULTRA has been engineered to change the game with explosive speed by giving you the edge that can be the difference between winning or losing. First or last. PUMA’s special ULTRAWEAVE brand technology has been enhanced with a TPU skin to provide incredible durability at minimum weight.

5-D PWRPRINT technology has been placed in key strategic areas of the boot. The cross-divisional innovation provides micro-level reinforcement for optimal lockdown and support, whilst maintaining all the boot’s lightweight properties. The ULTRA also features an all-new soleplate constructed from a dual-density SPEEDPLATE outsole for next-level traction. The result is a more explosive plate and a more reactive toe box that provides added propulsion and energy transfer when going from 0 to fast.

 

The PUMA ULTRA Supercharge edition is available from January 19th at PUMA.com and at leading football retailers worldwide.

 

Somerville, Massachusetts, February 9, 2023
PUMA AND BALMAIN ANNOUNCE SECOND COLLABORATION
For his second Balmain x PUMA collaboration, Balmain Creative Director Olivier Rousteing has skillfully melded Parisian luxury heritage and American basketball excitement into an incredible slam dunk.

Balmain x PUMA’s newest collection centers around a special take on the historic Parisian house’s Balmain Court. For the limited-edition collaboration, the house’s basketball sneakers have been transformed with a golden Balmain tongue label, Balmain x PUMA heel webbing and one-of-a-kind Balmain basketball shoe box. These special-edition Balmain Courts make very clear the distinctive luxury fashion-meets-sports blend of this partnership, pairing the finest Italian leathers with the latest groundbreaking performance materials—including high- rebound ProFoam and high-abrasion rubber for multi-directional traction. 

 

The capsule’s clothing designs give a distinctive Parisian savoir-faire twist to a host of familiar American silhouettes, including the court-ready Balmain warm-ups and uniforms, as well as Balmain x PUMA cap and tees. There’s also a special varsity jacket design riffing on the signature Balmain Teddy jackets often spotted on the house’s runways during Paris Fashion Week. But it’s clear that the sure-to-be instant classic of this collection has to be the sleek, black-and-gold, Balmain-logo’d basketball.

Professional basketball players Skylar Diggins-Smith and Kyle Kuzma will be featured in the upcoming campaign for the Balmain x PUMA collab, with Kuzma premiering his favorite designs on February 8th before the Wizards vs Hornets match-up. 

 

The limited-edition PUMA x Balmain Court will be available globally on PUMA.com, Balmain.com and at the PUMA NYC flagship store, beginning February 18th. The limited-edition PUMA x Balmain clothing designs will be available from February 18th on Balmain.com and at the Balmain flagships in Paris, Milan, Las Vegas, Los Angeles, New York City and Miami. It will also be carried at Harrods Men (London), Printemps Homme (Paris) and Saks (New York).

 

Somerville, Massachusetts, February 15, 2023
ANIMATE YOUR GAME IN THE MB.02 RICK AND MORTY

Global sports company PUMA, in partnership with Warner Bros. Discovery Global Consumer Products, is continuing the adventures with a second installment of LaMelo Ball’s collaboration with beloved Adult Swim show, Rick and Morty.

Inspired by the dynamic duo’s interdimensional escapades, the MB.02 Rick and Morty features neon hues and mismatched right and left foot colorways.

The MB.02 Rick and Morty is reflective of the characters’ multifaceted personalities and features innovative PUMA Hoops tech including a NITRO foam-infused midsole for superior responsiveness and comfort while remaining lightweight—perfect for high-energy, explosive playstyles.

 

Additional items in the limited collection include a tee, zip up and shorts featuring iconic graphics to ensure the collection pieces look out of this world.

 

Animate your game, on Earth or in an alternate dimension in the new MB.02 Rick and Morty. The limited collection will be available globally on February 17 on PUMA.com, the PUMA mobile app, at the PUMA NYC flagship store and online and in-store at Foot Locker.

 

SOMERVILLE, Mass, January 19, 2022
PUMA TO LAUNCH THREE NEW MB.01 STYLES IN FEBRUARY
Latest drop to include collaboration with Warner Bros. Consumer Products based on Adult Swim’s animated series “Rick and Morty”

In December, global sports company PUMA released LaMelo Ball’s first signature shoe with the brand, MB.01. The new silhouette marked PUMA’s latest signature shoe since entering back into the basketball category in 2018.

MB.01 was co-designed by LaMelo, incorporating his personal style throughout the shoe from bold color choices to intricate unique details. The three new silhouettes set to release in February include fresh bright colors with the same artistic outline of flames shooting down from the ankle collar and the word “Rare” stamped on the shoe’s rubber bottom. Officially licensed from Warner Bros. Consumer Products, a highlight of the new drop includes limited-edition shoes and apparel inspired by Adult Swim’s hit series, “Rick and Morty.”


The latest MB.01s will continue to feature PUMA’s performance technology including Nitro Foam throughout the midsole for superior responsiveness and comfort, full coverage non-slip rubber compound for enhanced durability and traction, and breathable monomesh for a supportive and ultra-lightweight feel. The 3D-printed disruptive upper construction completes the shoe’s sleek design.

MB.01 Buzz City, named after Charlotte, North Carolina, represents LaMelo launching his NBA career with the Charlotte Hornets. This all-over black shoe features sleek teal accents that pays homage to the NBA team that drafted LaMelo in 2020. In addition to MB.01 Buzz City, there will be five accompanying Buzz City apparel pieces including: the Melo Dime Jacket, Melo Dime Pants, One of One Hoodie, One of One Pants and the Melo Fade Short-Sleeved Tee. The collection will be available February 2 on PUMA.com, at PUMA stores and at select retailers worldwide.

 

LaMelo Ball is stepping into another dimension with the MB.01 Rick and Morty. PUMA teamed up with LaMelo’s favorite Adult Swim program to create an exclusive new collection, with designs inspired by Rick and Morty. Classic streetwear pieces and the MB.01 – LaMelo’s signature PUMA shoe – are reimagined with neon colors and custom graphics. The limited-edition collab will feature the MB.01 Rick and Morty sneakers and six apparel items including: the Rick Hoodie, Rick Pant, Rick and Morty Long-Sleeved Tee, Rick and Morty Short-Sleeved Tee, Slime Onesie and the Rick and Morty Short. The MB.01 Rick and Morty collection will be available February 18 on PUMA.com, at PUMA stores and at select retailers worldwide.

 

The MB.01, Grey & Red style features an all-over grey exterior adorned with red accents throughout the shoe’s design including the flames at the ankle collar. MB.01 will be available on PUMA.com and exclusively at Champs Sports and Eastbay starting February 18.

Additional MB.01 styles will be releasing throughout 2022. 

Herzogenaurach, Germany, 20 January, 2022
PUMA together with Ferrari embodies racing DNA with the launch of the ION Speed footwear
Global sports company PUMA together with Ferrari blend aerodynamics and velocity with the launch of the ION Speed. The footwear features a bold mix of high-performance materials with the shape of the design being inspired by the racing attitude of the SF90 Stradale.

Racing and Ferrari is natural fit from the track to the street. Since the foundation of the company in 1947 and their engagement in Formula 1 in 1950 velocity has always been a key element of the Italian brand´s DNA. Since decades Ferrari has been evolving their concept to translate speed and aerodynamics in the shape of their cars. PUMA is paying homage to this specific attitude of Ferrari with the launch of the ION Speed footwear. The sinuous shape of the shoe is inspired by the racing attitude of the SF90 Stradale. The silhouette of the footwear is mirroring the aerodynamics including the sculptural hard TPU detail, which is a nod to the front wing on the series-production supercar.

PUMA is supplying the athletic shoe with a bold mix of state of the art and high-performance materials. The minimalist, lightweight knit-mesh construction emphasizes the hypermodern allure of these unisex sneakers. The mesh is complemented with a 3D raised TPU injection and heat-welded TPU Skin providing additional structural protection & support in urban conditions. With all its expressive sleekness, PUMA and the ION Speed ultimately connect purity, as much as what Ferrari stands for: that racing attitude.

 

 

The eye-catching kicks are carving a true statement into the tarmac in four different colorways:

PUMA Black, Rosso Corsa, PUMA White and Saffron-PUMA. Time to speed up your lifestyle with a race injection. The ION Speed is available now in selected PUMA and Ferrari stores and online on puma.com and store.ferrari.com.

 

Herzogenaurach, Germany; January 27, 2022
PUMA’S ICONIC SUEDE UPDATES ITS SKIN, COURTESY OF MINECRAFT
If you love adventures and blocks, then your year will start off on the right foot (or shoe) – global sports brand PUMA and the popular video game Minecraft have come together to create an exciting drop, launching on February 5.

The PUMA x Minecraft streetwear collection features apparel and footwear for adventurers and explorers of all ages. References to beloved (and some feared) Minecraft mobs are featured on tees, hoodies, pants, and PUMA’s most iconic shoe – the Suede. The apparel features a sleek color palette of white, grey, and black, and is adorned with colorfullogos and characters. One highlight is the Minecraft ocelot, which is posed to replicate PUMA’s original jumping cat.

PUMA’s timeless style, the Suede, features a pixelated green, blue, and brown suede upper inspired by the plains – one of Minecraft’s most characteristic biomes, a double formstrip with printed graphics, co-branded tongue label, and additional branding on the heel. For kids’ footwear, in addition to the PUMA Suede, the RS-Z will be included in the collection.

 

 

To celebrate the launch of the drop, players can download a thrilling PUMA DLC where you can visit a virtual PUMA store to change your character’s skins, participate in three different races to collect exclusive trophies, and discover exciting surprises along the way. The PUMA DLC will be available starting on February 8 from the Minecraft Marketplace on the Minecraft Bedrock Edition.


The PUMA x Minecraft gaming ready collection will be available starting February 5 on PUMA stores, PUMA.com, and select retailers worldwide.


 

Herzogenaurach, Germany, January 31, 2022
BE THE HERO OF YOUR STORY WITH THE PUMA ORIGIN PACK
From the streets to the world’s biggest stadiums, PUMA has today unveiled the Origin pack featuring eye-catching special editions of the ULTRA 1.3 and the FUTURE Z 1.2. The pack celebrates the origin stories of the next-generation PUMA gamechangers.

For many young hopefuls growing up playing on the parks and the courts football is the dream. The fresh cut grass, the burning concrete, jumpers for goalposts, the early mornings, the late evenings, the game never ends. This is where dreams are born, and players are created. These are the stories of the PUMA gamechangers, this is their origin, their story. Now let the world hear yours.

Celebrating the launch of the Origin pack, PUMA’s exciting next-gen talent travelled back to their roots to re-connect with their origins. Meeting with promising young players from their local areas or their childhood clubs to inspire a new generation to dream big and write their own story. The ULTRA 1.3 Origin edition will be worn by trailblazing PUMA stars Mohamed Simakan, Todd Cantwell, Timothée Pembélé, Gabriel Veron, Glódís Viggósdóttir, Yunus Musah and Mohammed Kudus.

The ULTRA 1.3 is designed for ultimate lightweight speed to ‘See Them Later’. Consisting of ultra-lightweight MATRYXEVO technology combining high-performance technical Carbon yarns and transparent Mono yarns to create a single layer to minimalize weight without compromising durability so you can be at your fastest from the first step. The upper integrates a microfiber SPEEDCAGE to strap you in for explosive acceleration and lightweight support to keep your foot locked-in to produce rapid bursts of speed.

 

The ULTRA features a high-performance PEBA SpeedUnit outsole for maximum take-off speed, traction and responsiveness at high velocity giving you the platform to produce faster movements all over the pitch. Infused with PUMA running spike DNA the ULTRA is faster and deadly than ever.

The FUTURE Z 1.2 Origin edition is engineered with zero compromises for the ultimate fit and lockdown so you can ‘Drive Them Crazy’ with explosive multi-directional movement and creativity worn by exciting PUMA talents Pia-Sophie Wolter, Ingrid Engen, Jessica Naz and Vicki Becho Desbonne.

The FUTURE Z features a knitted mid-foot adaptive FUZIONFIT+ compression band that wraps around the foot creating the ultimate fit, comfort and responsiveness so you can make explosive cuts and directional changes at top speed. FUZIONFIT+ is optimized to provide elasticity around the collar and enhanced lockdown at the midfoot. The FUTURE Z utilizes a Dynamic Motion System outsole, a specially crafted plate for explosive agility, stability and optimal traction.

 

 

Write your story with the PUMA Origin pack featuring the super-fast ULTRA 1.3 and the gravity-defying FUTURE Z 1.2 in MAGENTA, Black and Green Glare colorways with graphics inspired by superhero origin stories, available from January 31st at PUMA.com, PUMA stores and select retailers worldwide.


 

Herzogenaurach, Germany, January 31, 2022
DJ SNAKE CREATES A LIMITED RUN OF PUMA’S MIRAGE SPORT UNDER HIS ‘PARDON MY FRENCH’ BRAND
Global sports brand PUMA and French DJ and record producer, DJ Snake, have designed a limited run of Mirage Sport under his ‘Pardon My French’ brand which will be available globally in early February.

The PUMA Mirage has been brought from the Archive and revamped with a new perspective on street style, this latest colorway designed by DJ Snake has an elevated and cleaner look, mainly due to its muted colorway.

“I’ve liked every single colorway we’ve released of the Mirage; they’ve been perfect for me because they matched the lights and energy of my shows, but I’m obsessed with an all-white sneaker,” said DJ Snake when asked about the design process with PUMA. “I am really excited of the outcome, it’s so minimal and exactly what I was looking for.”

The white premium leather upper is contrasted with suede overlays, a decorative lace runs across the side with a toggle at the back. The translucent outsole reveals the “Pardon My French” logo on the bottom of the sneaker, which can also be found on the tongue and footbed.

The limited run of the PUMA x DJ Snake Mirage will be available starting February 5th in PUMA Stores, PUMA.com, and select retailers worldwide.

Herzogenaurach, Germany, February 8, 2022
POSITIVELY RADIANT: PUMA’S NEW CRYSTAL GALAXY CAPSULE
Global sports company PUMA’s new Crystal Galaxy capsule finds inspiration in the everyday, looking to the natural properties of crystals to empower, inspire, and heal the world around us.

The Crystal Galaxy capsule is made for women who radiate positivity and shine bright. As a part of PUMA’s She Moves Us platform, featuring real, strong, and empowered women, campaign images were shot with Olympic sprinter Imani-Lara Lansiquot. As an English track and field sprinter from the UK, she trains rigorously while staying both dedicated and joyful, perfectly embodying the message behind the capsule and the spirit of the She Moves Us platform.

The Crystal Galaxy capsule features footwear, apparel and accessories with designs that draw influence from the colors of powerful crystals. The footwear has gemstone accents to give good crystal energy on the go, accented with pearl sheen, transparency, and crystal embellishments. Choose your footwear to match the energy you want to bring into your life, with four different crystal-inspired lace jewels to choose from:


Apparel items fuse graphic details with shimmering accents for an elevated update to everyday looks.  Accents of yellow, blue and purple are used alongside all-over crystal prints. Pearl sheen woven fabrications, marble drawcords, and shiny logos add a bright touch to the looks. Apparel designs feature a mix of both and tight and relaxed silhouettes, with basics like tees and sweats alongside statement pieces like a body suit and fitted dress.

Shine brighter than ever in the all-new Crystal Galaxy capsule when it drops on PUMA.com, PUMA stores and select retailers on February 10th.

Herzogenaurach, Germany, February 8, 2022
REALITY REIMAGINED – PUMA’S NEW KOSMO RIDER
Global sports brand PUMA continues to expand its Rider franchise with the latest women’s release, the Kosmo Rider, a new shapeshifting addition all about self-expression.

The Kosmo Rider is inspired by the blurring of the physical and digital self. It’s made for those who embrace the digital as a new way to play and express who they are.

Bright colors and a chunky sole give the Kosmo Rider a bold look. The debut style plays with translucency, a textile base, and a mix of matte and translucent overlays throughout. A mesh underlay, metallic trimmings, and a sculpted formstrip add expressive accents to the shoe.

The Kosmo Rider is part of PUMA’s She Moves Us platform, which celebrates the women who have moved culture and sports forward and inspires other women around the world. To learn more, click here.

 

Reimagine your reality with the Kosmo Rider when it drops on PUMA.com, PUMA stores and select retailers on February 10th.

Herzogenaurach, Germany, 11 February, 2022
PUMA SERVES UP ITS FIRST VEGAN LEATHER FOOTBALL BOOT WITH THE KING PLATINUM 21 VEGAN
Sports company PUMA has today unveiled its first ever PUMA KING football boot made entirely from animal-free materials: The KING Platinum 21 Vegan. The forward-thinking, future-conscious new boot retains the KING signature style, touch and comfort but adds a special new spin on the football icon.

Hailing over half a century of heritage and legacy, the KING Platinum 21 Vegan is made for the modern playmakers who are looking for animal-free products. As football gets faster and faster, control is key, so the re-engineered KING takes its signature look and upgrades your game to the next level.

Featuring super-soft 100% Vegan leather and 100% Vegan knitted yarns for exceptional fit and comfort, PUMA continues to strive for more sustainable and eco-friendly products. The KING Platinum 21 Vegan integrates exclusive KINGForm technology - a rib structure that fuses to the Vegan leather upper in key contact areas to deliver superior touch and increased responsiveness.

A super lightweight PEBA soleplate is built around a stability spine to provide optimal traction and support for dynamic movements without the use of any animal-based adhesives, with all prints on the boot utilizing only Vegan pigments. 

 

The KING Vegan incorporates a brand-new, specially crafted KomfortSystem for next-level comfort with extremely soft anatomical padding for heel lockdown and optimized fit. Additionally, the KING Platinum 21 Vegan features multi-directional conical studs for enhanced agility and a molded sock liner with NanoGrip technology to ensure superior energy transmission, cushioning and anti-slip properties.

“The KING Platinum 21 Vegan is an exciting milestone for PUMA as we utilize Vegan friendly materials and offer an alternative to animal-based leather products,” said Florian Nemetz, Senior Product Line Manager Teamsport Footwear. “We will continue to use Vegan materials in future products as we aim to offer an alternative to traditional leather products. The boot maintains all the key benefits and performance properties of the KING, but utilizes a special new Vegan upper material, which provides fantastic touch properties, comfort and class synonymous with the PUMA KING.”

 

The all-new PUMA KING Platinum 21 Vegan in Ivory Glow, Green Glare and PUMA Black is available from February 11th at PUMA.com, PUMA stores and select retailers worldwide.

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