Super-fast meets ultra-soft in the new Lazertouch Pack by PUMA, introducing a classic black leather upper to the next generation FUTURE Z and ULTRA. The patented Lazertouch technology allows for a variety of specially crafted textures and graphics to be embossed onto the leather upper. The reengineered premium upper treated with advanced Lazertouch technology at key contact zones delivers impeccable touch and feel on the ball at any time, pitch or pace.



The FUTURE Z 1.1 has been crafted to enhance the playing style of the world’s most creative and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The premium leather upper enhanced with Lazertouch technology combine to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

“I’m in love with the Forever Luxe collection, it hugs me in the right ways,” says Winnie Harlow. “It doesn’t only offer a great luxurious look, but the performance benefits are just on point.”

The new drop of the Forever Luxe collection includes: 

Forever Luxe Tank
Luxury only. The Forever Luxe Tank goes hard on tech without sacrificing a luxurious hand feel. This soft fabric was made with recycled polyester, mixed powermesh, and dryCELL tech, giving you an eco-friendly performance go-to that keeps you cool and wicks away sweat.

Forever Luxe Bra
The Forever Luxe Bra is made of ellaVATE fabric and dryCELL tech for a sweat-wicking, four-way stretch that feels cool to the touch. You get mid-intensity support through stabilizing shoulder straps, a plush elastic band, and a front-mesh insert for breathability. It’s luxury that serves looks but works harder.

Forever Luxe Tight
The Forever Luxe Tight is made for first class. Premium ellaVATE fabric meets dryCELL tech, giving you sweat-wicking, four-way stretch tights with a luxury hand feel. But it’s not all looks. The Forever Luxe Tight offers flatlock stitching to ease friction as you flex and a waistband pocket to secure your stuff while you make your moves.

The OP-1 PWRFrame emphasizes pure functionality through an almost simplistic approach, taking architectural structures as a basis behind the design inspiration, while simultaneously creating a bold look through the overall silhouette. 



“The design emphasizes functionality through a collage of contrasting construction techniques and manufacturing processes,” says Danny Taylor, Lead Sportstyle Designer for PUMA. “The PWRFrame component defines the overall vibrant look and shape of the shoe. It splices through the two-part midsole and loops around the heel, giving the design its unique aesthetic and DNA, while still retaining enough simplicity to communicate its functionality.”



The OP-1 PWRFrame plays with a contemporary and clean design. The upper contrasts more technical processes, like bonding and embroidery, with traditional overlay elements for a streetwear focused design. Neon accents on the PWRFrame component appear throughout all the OP-1 PWRFrame styles to draw attention to this new tech. It features a continuous ring of support from heel to midfoot – providing optimal comfort. Serving as the connecting structure between specific points on the shoe that require stability, the aesthetic of this element represents a more industrial approach. 

Better Foam, which will be used in footwear products starting this summer, contains at least 35% bio-based materials which are derived from sugar cane. Sugar cane absorbs carbon as it grows and the parts of the plant which are not destined for food production are blended into traditional foam cushioning to make Better Foam. 

The first sneaker to feature Better Foam will be the Emerge, a stylish training shoe which will be sold starting July 1.

In addition, PUMA has launched two new sneaker styles, the Caven and the Jada, which are made with at least 20% recycled materials in the upper and the laces. The Caven is inspired by 80s basketball shoes, while the Jada has its roots in classic tennis shoes.

Earlier this year, PUMA announced that by 2025, nine out of ten PUMA products will be made of more sustainable materials, as the sports company aims to make a positive environmental impact across its product range.

Mirage Sport is a successor in a long lineage of Mirage shoes that started back in the 70s. The design team worked hard to bring PUMA’s FUTRO design language forward, playing with archive references and mashing them with futuristic details. The color palette is muted, almost washed-out to keep the attention on the richness of the materials and the construction of the shoe.



“For the initial drop we wanted to expose the manufacturing process and the imperfections that come in the early sampling process of a sneaker,” says Danny Taylor, PUMA’s Design Lead for Sportstyle Footwear. “This can be seen through exposing the foam under the collar, exaggerating the loose edges of the materials and various elements that are intentionally disconnected from the upper to emphasize the overall layering.”

 The new addition to the growing range of Mirage will be available starting June 5th in PUMA Stores, PUMA.com, and select retailers worldwide. New colorways will be available through the rest of 2021.

Ferrari evolved their legacy of Sportscars from day one designing remarkable silhouettes and generating pure power on the streets. PUMA got inspired by the aerodynamics and engine boost of those icons featuring the Prancing Horse. The elevated shoe design of PUMA and Ferraris

latest collaboration - called ION F – embraces iconic features of the Ferrari SF90 Stradale translated directly into the footwear. The shape of the reflective TPU panel in the rear of the shoe wrapped by a PU Foam gathered the inspiration by the dynamic front spoiler of the SF90. Clean and rich mesh materials on the upper with a knitted sock construction generate a jawdropping look without compromising comfort. The premium magnetic fit-lock buckles up your feet for the next G-force driven serpentine road.

The ION F is part of Ferraris new fashion collection. The range is inspired by the connection of the curves of Ferrari cars and the human anatomy highlighting the link between clothing, car and body design choices that translate into a robotic outlook. The capsule is an act of translation, both visual and functional. It originates in the iconic design of well-known Ferrari cars, that have been studied, dissected, morphed and ultimately turned into wearable items.

Items in the Gloaming capsule blend in with the colors of the sky, using a gradient of pastel blue and pink hues in the designs. Sport staples like bra tops and biker shorts are paired with fashion-forward platforms for a capsule that’s fresh and dreamy. Campaign images were shot during sunrise and sunset to capture the colorful inspiration.



The Cruise Rider Gloaming stands out with fun color blocking, a dynamic material mix, and a stacked outsole. A playful touch comes from the gradient laces. Campaign images showcase the style paired with tie dye socks and a custom manicure that mirrors the capsule’s gradient design and includes PUMA branding.



The Gloaming capsule is part of PUMA’s She Moves Us platform, which uses its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here. 

Step into the summer sky with the Gloaming capsule when it drops on June 21st on PUMA.com.

Founded in Perth, Australia in 2008, Butter Goods first began as a way to celebrate the love of music and skateboarding the founders grew up on. Those connecting to the nostalgia grew the brand’s worldwide community, and today the brand exists in a place where skateboarding and music collide, inspired by the different counter cultures that were born through those movements.

With both brands anchored in sports heritage, it seems a natural fit that a special PUMA x BUTTER GOODS Basket VTG is being released to kick off the partnership. The full collection takes inspiration from sports advertising in the late ‘90s and early 2000’s and is set to be released in August.

Giving it a nostalgic feel, the PUMA x BUTTER GOODS Basket VTG comes in a cream, corduroy upper with a white stitched formstrip. Also included in the pre-release is a white graphic tee, featuring a vintage logo of the PUMA cat sitting on top of the Butter Goods logo. 

Bold and energetic! PUMA carries the inspirations from the track and translates it into the latest Red Bull Racing Lifestyle Collection. The all over print graphics of the Street Collection fusion the silhouette of dynamic bull with technical car illustrations. New oversized silhouettes of the street hoodie, tee and sweatpants melt with block paneling generate a casual and eye-catching look.  

A new retro approach is added to the range by the latest franchise of PUMA called Speed Driver Series (SDS).  The inspiration is driven by the looks of historical race suits. Colour blocks mixed with racetrack icons set the SDS up for classic simplicity delivering a new motorsport retro range. 


Besides newness PUMA is sticking to their signature Red Bull Racing T7 collection featuring the iconic stripe on the side of the sleeves with fresh color blocking. The core, double bull and essentials ranges are complementing the entire collection with a blend of simple looks and the Red Bull Racing Logo.


Full grip performance is guaranteed by the PUMA x Red Bull Racing RS Connect. The footwear rides the wave of technological transformation with a future design featuring overlays in the upper and a unique tooling. The shoe is coming in the signature Red Bull Racing colors. Filling up the Red Bull Racing garage with the finest kicks PUMA is offering additionally the Roma Via, RBR R-Cat Machine and RBR X-Ray 2 footwear on the shopfloor.

This Wild Rider brings a whole new dimension to the latest addition of PUMA’s Rider family, with fresh layers of material for a raw, edgy look and futuristic circles at the midsole. Neymar Jr. wears the latest Wild Rider in the new mono-red colorway that adds a summer-inspired pop of color to any outfit.

The shoe’s design is inspired by the movement and motion of city life – always going forward, further, faster, and beyond. It features a nylon upper with suede overlays and a leather formstrip, along with TPU details on eyelet and heel and the signature Rider foam.

The latest Wild Rider drops on PUMA.com, PUMA stores and select retailers on July 21st.

The debut PUMA x LIBERTY collaboration plays on the enduring heritage of both brands, bringing them together to create a unified story. Using the famous Liberty floral prints in a wild garden theme, the collection brings a very fresh and feminine look to PUMA silhouettes.

Inspired by the idea that flowers are often turned to in times of trouble, the collection takes on the theme of ‘Still Growing’—celebrating the women who, much like a wildflower, are still growing and thriving despite it all.

Known for their unique prints and exquisite craftsmanship, Liberty has been paving the way for high-end fashion and luxury homeware since 1875. The iconic brand instantly conjures up images of florals, heritage and a distinct sense of Britishness. Over the years it’s built a legacy dedicated to discovery and design all underpinned by the arts and crafts movement much loved by its founder Arthur Lasenby Liberty.

Inspired by a variety of Toile de Jouy patterns and Asian style landscapes discovered in the Liberty archive, the bespoke Liberty print that decorates this collaboration features a graphic yet intricate scenic vista, and was hand painted by Liberty’s in-house team of artists in London, exclusively for PUMA. Named “Wild Garden,” the landscape print features a wide range of jewel-toned flora & fauna and is inhabited by exotic birds, butterflies, deer, rabbits, pink horses and even a Liberty puma.

Given its growing popularity, in 1988 (just one year after the basketball launch), lifestyle models such as THE BEAST and SLIPSTREAM SNAKE were also released. These lifestyle models gained notoriety in Japan, eventually leading to Made in Japan versions in the early 2000s. PUMA pioneered the lifestyle space with THE BEAST shoe with the use of faux snakeskin, leather, and faux fur in the unique and eye-catching design.

In 2021, the shoe has been re-issued for today’s consumer, staying true to its 1980s basketball heritage. The Beauty and the Beast pack is a reference to the Japanese iterations of THE BEAST in the past. The modern designs take a new play on the beast name and pay homage to the storybook tale – the inspiration is clear throughout, playing with key elements that allude back to the menacing beast and the charming beauty.