Herzogenaurach, Germany, December 23rd, 2021
INTRODUCING THE NEXT GENERATION: PUMA SIGNS ROMEO BECKHAM AS LATEST PUMA FUTURE Z ATHLETE

PUMA has signed a long-term partnership with Romeo Beckham. Romeo is currently preparing for his second season in professional football after signing with Fort Lauderdale CF, a USL League One side and reserve affiliate of Inter Miami CF, earlier this year.

Romeo represents both football performance and creative culture. His passion and commitment to the game is complemented by his energy and style off the pitch and the combination is something that PUMA are excited to be part of.

 

Romeo, 19, will be wearing the PUMA FUTURE Z 1.2 football boots: "The FUTURE Z boots match my game perfectly. They're light so that I can use my pace and agility, but they also grip the ball amazingly so I can dribble and pass effectively. I love the colours of the Under the Lights pack, which combine my passions of fashion and football."

 

Inspired by several role models in the game, Romeo reflected:

“Neymar is amazing and I love to watch him play, he messaged me when he saw me wearing Puma… this made my day. Thierry Henry has always been one of my favourite players, some of the goals he scored were unbelievable. If there were two players I’d love to have the ability of, it would be Thierry and of course my Dad!”

 

Ben Hughes, General Manager of PUMA UKI, said: "We are delighted to welcome Romeo into the PUMA family. We're excited for Romeo as he prepares for a new season as an elite athlete and look forward to supporting his journey. Romeo adds a new voice to the way we shape football culture and build connections with our customers supporting our brand message of Faster Football and the ideal of driving change in the game."

 

 

PUMA Copyright
Herzogenaurach, September 25, 2020
DRESS CONSCIOUSLY WITH PUMA AND THE HUNDREDS
Sports company PUMA has teamed up again with community-powered streetwear brand The Hundreds for a new line of footwear, apparel and accessories designed with sustainability in mind. The collection is based on the idea of a hopeful future, expressing this message with more sustainable materials, organic cotton, and inspiring labels and graphics.

The PUMA X The Hundreds collection aims to increase awareness around our environmental impact and make us more conscious about the way we dress. Recycled and organic fabrics are used in the designs along with clever functionality. Many items are reversable, transformable, and multi-use. Sustainable materials used throughout the collection include recycled rubbers, organic cotton, chrome-free leathers, and recycled meshes for uppers, lining and sock liners. The looks are collegiate inspired with special graphics to highlight the sustainable aspect of the collection. 

The Hundreds continue to put their spin on classic PUMA silhouettes this season, pulling from the PUMA tennis archives for another PUMA X The Hundreds Performer, featuring bold colors and recycled materials on the upper. Design details include a mix of mesh and nylon on the upper with neoprene and synthetic overlays, a color blocked outsole, and an extra set of blue laces. Further footwear in the collection includes styles like the Future Rider and RS-2K.

With a fold down collar, full-zip closure, cuffs with an adjustable fit, and multiple pockets, the PUMA X The Hundreds Chore Jacket is made for personal comfort. The jacket comes in both black and tan and is made with recycled polyester. The PUMA X The Hundreds Chino Pants match the jacket in a recycled polyester and include belt loops for additional comfort. The PUMA X The Hundreds Reversible Hoodie and PUMA X The Hundreds Reversible Shorts are made with organic cotton and offer the chance for customization with a different print on each side. 

Cut down on plastic bags with the PUMA X The Hundreds Convertible Bag, which transforms from a shopper into a crossbody bag. The shopper includes “For the World” printed across the side with webbing carry handles.  The crossbody style has two large zip pockets on front made with organic cotton fabric and includes a detachable and adjustable webbing shoulder strap.  The super lightweight packable PUMA X The Hundreds Cap can be folded and stored away into an integrated pouch and is made of recycled polyester.

California-based The Hundreds was founded in LA in 2003 by Bobby Kim and Ben Shenassafar. It is a classic streetwear brand and a media platform dedicated to global street culture. PUMA and The Hundreds aim to transform the way we live and think in order to work towards creating a better world through this drop.

Outfit your look with the world in mind. Grab the latest from PUMA X The Hundreds when it launches on September 26th.

 

Herzogenaurach, germany, 1 ocotober, 2020
ULTRA REFLECTIVE,  ULTRA RESPONSIVE 

Crafted with more visibility, lightweight and cushioning, Sports and Lifestyle Company PUMA re-releases Puma Ultra Ride ID Collection.

Sometimes to reach extraordinary places, you have to remove excess boundaries. Built on the foundation of Reductionist Theory, UltraRide removes the limits with outsole cutaways to leave you with one basic running essential: cushioning and responsiveness for limitless potential. A light upper and supportive midsole plate merge through a dynamic bridge design. With reflective Runner ID technology for night visibility, combined with PROFOAMLITE cushioning and rubber surface for power at toe-off, UltraRide carries you to great.

Zip up and get out there no matter the condition!

Call it a running must-have. The Runner ID SS Tee is built with PUMA’s dryCELL technology to keep you dry and comfortable during your workout. An ultra-comfortable fabric for an enhanced, close-to-body feel features PUMA’s Runner ID technology to identify you on the road in low-light conditions. Night stride, approved

The Ultra Ride Runners negative space in the midsole reduces weight for a lighter stride. Its new profoamlite features an extremely lightweight, high-rebound EVA for instant cushioning. The engineered proplate provides reflex at toe-off to propel you forward through every stride. 

A PUMA running icon, the Ultra Jacket takes inspiration from the 2020 Games with a deep heritage in sport at its core. A technical jacket fully equipped with 360-degree reflectivity, storage solutions, dryCELL technology and ventilation features, and lightweight, recycled fabric. All that’s left to see: Great.

A staple running style, the Runner ID Full Tight is ideal for colder months. With strategically placed Runner ID technology, 3M reflectivity helps identify you on the road in low-light conditions. PUMA’s signature dryCELL technology keeps you dry and comfortable, while a textured, winterized fabric offers added warmth. Run the streets no matter the condition.

HERZOGENAURACH, GERMANY, 08 OCTOBER, 2020
LIMITED EDITION PUMA SUEDE SEEDED TO CELEBRATE TOMMIE SMITH’S LEGACY
Sports company PUMA has recently seeded a limited edition of the iconic Suede silhouette to their brand ambassadors, athletes, and key partners – created to commemorate Tommie Smith’s legacy and his fight towards universal equality. 

The Suede was first worn during the 1968 Summer Olympics, Tommie had his shoes next to him on the podium as he rose his fist, standing up for justice and equality – considered as one of the most iconic and symbolic moments in sporting history. From that day forward, the PUMA Suede became an icon; a shoe made to last for all time.

This year PUMA moves to a new focus and rebirth of the Suede, kicked off with a limited seeding of premium Suedes in honor of the continued legacy of both Tommie and the shoe. Only 307 numbered pairs were created for this exclusive seeding, an homage to Tommie’s number during the Olympics. Each pair includes a certificate of authenticity signed by Tommie Smith with the pair number on both the shoe and certificate. These pairs were made in Italy with the finest premium leathers, materials made to last a lifetime.

"One of the first shoes I wore was the PUMA Suede, I just liked it,” reminisced Tommie Smith on his partnership with the German sports brand. “To me, the historic chapter of the PUMA shoe was the personality of the people that wore it and the notoriety that it brought to me by helping my family out, and now, I'm part of that family – that's why I put it on a high mark."

“I've been with PUMA for over 50 years, because I view that company as a family, and not someone who gave me shoes to run. And the shoes that I ran in you saw on the victory stand, and that was a social positive for me, to run for something that would grow later on in a way that I could help others as PUMA helped me move through that particular difficult time.”

In an interview with Tommie Smith he discusses the meaning behind his symbolic stand, and how a silhouette, like the PUMA Suede, can come to represent more than just a shoe. This is the first in a series of episodes which highlight trailblazers who have made an impact in society and culture. The upcoming episodes will continue to celebrate the decades of cultural heritage forged by the Suede, featuring an exclusive conversation with Walter “Clyde” Frazier.

The PUMA Suede has been an intrinsic part of history, and it will continue to be for all time. Always available on PUMA.com, PUMA stores, and retailers worldwide.

Herzogenaurach, germany, 13 october, 2020
PUMA REINVENTS RS SNEAKER LINE-UP WITH THE DARING RS-FAST
Sports company PUMA has made a bold and colorful addition to its iconic RS sneaker franchise by launching the RS-Fast, which takes cues from the early 2000s and blends in futuristic aesthetics. 

The RS-Fast is made for the next generation of sneaker lovers, those who are not afraid of daring styling ideas and colorful garments. The RS-Fast’s design features bold branding and highly visible graphics. 

The RS family of sneakers has its roots in the 1980s, when PUMA launched its first shoes with “Running System” cushioning technology. In recent years, PUMA has reinvented this style, though the signature RS elements, such as a bulky silhouette, remain highly recognizable in all RS models.
 
For the RS-Fast, PUMA moved a minimized formstrip to the midsole, while the company’s leaping cat logo was added directly to the side. This drop features athletic colorways and features mesh and textile uppers with suede and synthetic overlays, updated midsole pods, and a new TPU heel.

Run and grab your pair when the RS-Fast drops on PUMA.com, PUMA stores and select retailers on October 14th.

 

Herzogenaurach, germany, october 15, 2020
PUMA drives female motorsport fashion with Mercedes-AMG Petronas F1 Team Speedcat Mid L
Global sports company PUMA is pushing their motorsport women´s collection with the launch of the Mercedes-AMG Petronas F1 Team Speedcat Mid L. The footwear is the stylish procedure of PUMA´s attitude to support gender equality in racing.

Full throttle is not a man-owned world. In 1958 Maria Teresa De Filippis was the first woman to compete in a Formula 1 race. Since then the heritage was carried on by fuel-injected females like Sauber test driver Susie Wolff and 2019 W-Series champion and Williams development driver Jamie Chadwick. PUMA stands for 100% gender equality in any kind of sport and society. Since 2019 PUMA is supporting the female-only single-seater championship W-Series as the official race gear supplier to promote female motorsport.

Besides the engagement in racing PUMA puts a lot of effort into fulfilling the fashionable requests of today´s women motorsport enthusiasts. Filling the gap from track to street. The women’s motorsport street collection is evolving every season female-only lines matching the blend of style and speed. The Mercedes-AMG Petronas F1 Team Speedcat Mid L silhouette is a re-launch of the iconic Speedcat with an extraordinary midcut which is made for your fancy look on and off the track. 

Raised in style the Mercedes-AMG Petronas F1 Team Speedcat L is coming with a leather upper and a grippy rubber outsole. The PUMA-White-PUMA-Black as well as the PUMA-Silver-PUMA-White version of the shoe is providing the footwear with an eye-catching look.
Pure female motorsport passion is hitting the shopfloor now with the Mercedes-AMG Petronas Speedcat Mid L in selected retailers and PUMA stores as well as online on www.puma.com.

herzogenaurach, germany, october 20, 2020
PUMA GO LIGHTS OUT WITH TURBOCHARGED EDITIONS OF THE ULTRA AND FUTURE
Just when they think you couldn’t get any faster PUMA has unveiled the Turbo Pack featuring turbocharged editions of the ULTRA 1.1 and the FUTURE 6.1. Created for football in high gear, putting the torque of a turbocharged engine and all the control of a highly tuned machine at your feet.

Both the ULTRA 1.1 and the FUTURE 6.1 scorch in pink and black inspired by the smoke and dust left behind on the race tracks.

Providing elite level touch and control benefits at explosive speeds, the UTLRA 1.1 is the ultimate combination of speed, touch and comfort. The extremely lightweight MATRYXEVO® upper is built on a lightweight PEBA SpeedUnit outsole, featuring a split sole design inspired by PUMA running spike DNA for rapid bursts of speed. The sole plate combines subtle ‘spikes’ in the forefront and V-shaped studs configured to provide uncatchable speed.

The FUTURE 6.1 places agility at the core of the design, featuring a fully knitted one-piece upper with the latest in NETFIT technology. The upper is developed from a specially crafted textile yarn mix that adapts to the movement of the foot, providing greater freedom of movement when making explosive turns and quick changes of direction. The NETFIT technology offers players a variety of customizable lacing options to enhance both fit and stability. 

The Turbo Pack is available from October 20th at PUMA.com, PUMA stores and select retailers worldwide.

 

Herzogenaurach, germany, november 04, 2020
PUMA AND MR.DOODLE DEBUT NEW WINTER READY COLLECTION
Global sports company PUMA and artist Mr. Doodle have partnered once again to release a winter collection of apparel and footwear featuring Mr.Doodle's playful, signature designs. The doodled characters continue to discover the world of sports in this new unisex line, featuring a dark palette and clashing camo doodles with a focus on winterized items. 

Sam Cox, an English artist better known as Mr.Doodle, discovered his love of scribbling and
doodling at an early age – it has since evolved into not only a successful career, but an entirely
new universe dubbed DoodleWorld.
Add a doodle to your look when the PUMA x Mr.Doodle collection drops on November 5th on
PUMA.com, PUMA Stores and selected retailers globally. 

Herzogenaurach, germany, november 05, 2020
LIVE LIKE A BALR WITH THE NEW PUMA X BALR. COLLECTION
Global sports company PUMA and Dutch lifestyle brand BALR. have once again joined forces to introduce their second collection. The PUMA, designed by BALR. collection includes limited edition versions of the FUTURE 6.1 football boot and the Future Rider lifestyle shoe, along with pants, shorts, hoodies, jerseys and a portable bag.

BALR. is known for its premium fashion, travel products and accessories, inspired by the lifestyle of professional football players. The PUMA x BALR. collaboration combines the best of both brands, blending football performance and fashion into a sleek street-ready capsule collection that bridges the intersection of football, culture and lifestyle.

“BALR. are a truly authentic brand rooted in football and culture,” said David Bremond, Head of Product Line Management Teamsport, PUMA. “This year we have added more assets to the collection, creating a unique lifestyle capsule. PUMA and BALR. follow the same path as we continue to push the boundaries of football beyond the pitch.”

The new Fall 2020 collection packs more football dreams than ever into premium materials and designs, featuring a subtle hexagonal pattern throughout, based on BALR.’s iconic branding, referencing the pattern found on footballs and football nets. 
 

Juul Manders, CEO of BALR.: “I’m excited and proud that we are able to launch another great collection after last year’s hugely successful collaboration. With this year’s collaboration we have really taken the collection to the next level. The partnership between PUMA and BALR. really shows how two brands with a shared vision can achieve greatness.”

PUMA and BALR. will be launching the new collection together with a squad of next generation superstars led by James Maddison, Allan Saint-Maximin and Reinier Jesus, who are making waves on and off the pitch, living the life of a BALR.

The PUMA X BALR. Collection is available from November 5th at PUMA.com, PUMA stores and select retailers worldwide.

Herzogenaurach, germany, november 11, 2020
WINNIE HARLOW’S FAVORITE GO-TO PUMA TRAINING LOOK
Winnie Harlow sports PUMA’s all new Forever Luxe performance apparel line. This elevated crossover between fitness and fashion is created with premium, technical styles delivering the best-in class look and feel. The pack includes a bra, tights, tank, pullover sweat, and a hooded jacket in a sophisticated color palette.

Forever Luxe is a performance line created by PUMA, it is made of premium fabrics that can keep up with your workouts and, at the same time, make you look extraordinary. This is one of Winnie Harlow’s go-to looks, “I like to wear something that will allow me to feel comfortable during the day, that I can wear to the gym, and go on with my day,” she noted.

Product highlights include a comfortable, high waist tight with a body contouring, textured print, and a long line, mid impact bra hook up. The pullover sweat is the perfect touch of sophistication and tech for lounging around or recovering after a workout. The dark grey designs are highlighted with a vibrant palette featuring fizzy yellow, bright berry, and night rose colorway.

Winnie Harlow’s favorite training pieces from PUMA include the Forever Luxe pack, get yours on PUMA.com, PUMA Stores, and select retailers worldwide.

Boston, Massachusetts, November 12, 2020
TEAM HEAT: PUMA RELEASES FIRST-EVER PUMA X CLOUD9 KICKS
Global Sports company PUMA has teamed up again with esports brand, Cloud9 for the latest collection featuring the debut of PUMA x Cloud9 footwear along with apparel and accessories. The full collection includes striking Cloud9 blue vibes mixed with bold PUMA designs. 

 A trio of PUMA footwear silhouettes appear in the collection, which include the Future Rider, RS-X and the AGF (Active Gaming Footwear). The Future Rider has a casual street style accented with  Cloud9’s vibrant blue color throughout and a lightweight midsole for soft cushioning, while the RS-X boasts a bold and exaggerated silhouette with RS technology (short for Running System) and an ultra-cushioned midsole. 

The Active Gaming Footwear features a sleek design that delivers seamless comfort, support and grip engineered to adapt to different active gaming modes with its sock-like fit. 

All three styles were made for the casual gamer at home and for those who compete on the big stage, allowing gamers of all levels to be comfortable no matter what they’re playing.

The full PUMA x Cloud9 collection will be available on PUMA.com, www.Cloud9.gg and at the PUMA NYC Store. Select items from the collection will also be available at Footlocker, amazon.com and Pacsun. Throw on the latest threads or lace up our first-ever Cloud9 branded kicks when they drop on November 12, 2020. 

Herzogenaurach, germany, november 18, 2020
WINNIE HARLOW MAKING MOVES IN THE ALL NEW PUMA CRUISE RIDER

Sports company PUMA is adding a fresh extension to the Rider family, the Cruise Rider – featuring fresh colors and a bold design. PUMA ambassador Winnie Harlow takes her style sky high with this new shoe that is higher, bigger and better than any Rider yet.

“The new Cruise Riders are soooooo me!” says Winnie Harlow. “What I love most about them is that I don’t have to worry what I pair them with, they go with everything.”

The Cruise Rider is a women’s specific style made for those who are making big moves. This kick is a step above the rest with fun color blocking, a dynamic material mix, and a stacked outsole. The silhouette features a slightly higher midsole with sculpting details, a TPU piece in the back, and Rider foam for the ultimate comfort. A mesh and nylon upper with suede overlays in vibrant colors like teal, bright yellow, and a dash of pink, adds a playful touch to the design.

Make moves with the all-new PUMA Cruise Rider when it drops on PUMA.com, PUMA stores and select retailers on November 18th. New and exciting colorways will be available during 2021.

 

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