Since 1934, the iconic Silver Arrows name has been synonymous with the racing heritage of Mercedes-Benz. The latest Mercedes-AMG Petronas Formula One Team Street Collection by PUMA celebrates the legacy of the Silver Arrows by innovatively combining it with the distinctive aesthetics of arcade games and movie posters of the 1970’s and ‘80’s. The result creates a unique, retro-futuristic graphical direction. The footwear portfolio heats up the tarmac with established silhouettes like the Future Rider and RSX-Cube though also dropping some new silhouettes like the Mile Rider. The women orientated footwear offers a sporty mesh upper with colorful overlays and graphics.

“I’m always looking for ways to merge streetwear with runway looks,” says Winnie Harlow “The Fashion Rebels collection is perfect for that!”

The Fashion Rebels collection includes the Hedra, Eris and Kyron. These shoes are made for Fashion Rebels - pack leaders who destroy doubts, don’t care about trends, and aren’t afraid to show their wild side. They are the must-have shoes for progressive, innovative and fashionable girls who love high-fashion and dare with bold style choices. The designs take inspiration from PUMA’s archive shoes and infuse them with high fashion elements.

The shoes feature a muted color palette with a unique wrapped tooling inspired by running spikes met with a material mix of suede and leather. The all-new Hedra gives street style a touch of avant-garde with a chunky silhouette, while the Eris has a sleek, radical silhouette. The Kyron debuted last summer as the first style to join the Fashion Rebels family, with a closed mesh upper and suede overlay.

The latest evolution of the UTLRA features an ultra-lightweight MATRYXEVO upper providing superior stability, durability and traction for explosive forward motion speed and acceleration. The feeling of velocity is built into the explosive design by combining the fully engineered MATRYXEVO upper with an instinctive Peba SpeedUnit outsole, creating the ultimate weapon of speed to be worn by some of the world’s best attacking players: Antoine Griezmann, Sergio Agüero and Eugénie Le Sommer.

The lightweight Peba SpeedUnit outsole features a split sole design inspired by PUMA’s track running heritage. The soleplate combines subtle spikes in the forefront and V-shaped studs configured for lightning speed and acceleration. A thin GripControl Pro skin is applied in key areas to provide complete control on the ball at uncatchable speeds.

The ULTRA 1.2 in PUMA black, white, red blast and yellow-alert is part of the GAME.ON. pack that includes the groundbreaking new FUTURE Z 1.1 and is available from January 21st at PUMA.com, PUMA stores and at leading football retailers worldwide.

Right from the start of Formula 1 in 1950 Ferrari has been firing up the engines battling competitors for the top spot. Since 2004 PUMA is part of the heritage of the most successful motorsport team in F1 history as supplier for race- and teamwear. The licensing partnership between Scuderia Ferrari and PUMA was recently renewed to presume the successful collaboration for another long-term contract. The collection made for Ferrari is inspired by the blurred colors of the racing car mixed up with the contours and shape of the bodywork. A blend of simple and bold elements combined with color to create contrasting graphics injects the portfolio with some remarkable characteristics. The range includes statement pieces like the Graphic Tee referring to the legacy of the Italian motorsport brand. The XTG line puts Scuderia Ferrari in the spotlight by stylish lettering on the apparel. The footwear portfolio is heating up the tarmac with innovations like the latest PUMA sole technology XETIC included in the PUMA x Ferrari RCT Xetic Forza.



Be part of a unique fuel driven legacy and get your PUMA x Scuderia Ferrari Collection Spring / Summer in PUMA and Ferrari stores and online on puma.com and the Ferraristore.com now.

Inspired by the mission to push sport forward, the Accelerate and Eliminate continue the PUMA handball footwear tradition started in 1948. The latest shoes are inspired by the PUMA back catalogue, as the company reintroduces the iconic Accelerate (2005) and Eliminate (2011) shoes. Both trailblazing silos have been updated to combine the best of PUMA brand technologies and handball performance insight, delivering the fastest and most explosive handball performance footwear the company has ever made. 



On the court, speed is king. Accelerate Turbo NITRO is designed for wingers and the fastest players, introducing new standards in lightweight performance and energy return. The shoe features NITRO Foam for enhanced cushioning and propulsion, FURYCAGE+ and an engineered upper for multi-directional movement stability. The Accelerate will be endorsed by the leading PUMA players Luc Abalo (France), Timo Kastening, Tobias Reichmann and Emily Bölk (Germany), Mathias Gidsel, Jacob Holm, Emil Jakobsen and Lasse Andersson (Denmark), Daniel Pettersson (Sweden) and Veronica Kristiansen (Norway).

In addition to the company’s player portfolio, PUMA is a proud partner of the German Handball Association (Deutscher Handballbund) and the Danish Handball Federation (Dansk Håndbold Forbund). Having won their second consecutive World Men's Handball Championship title in January 2021, the reigning men’s Olympic champions Denmark will look to retain their title at the upcoming Summer Olympics.



PUMA-sponsored club sides include Füchse Berlin, Rhein-Neckar Löwen (Germany), Montpellier Handball (France), Viborg HK, Skanderborg Håndbold, Skjern Håndbold, and NFH Nykøbing Falster Håndbold (Denmark) and LUGI Handboll (Sweden).

KidSuper Studios is a homegrown artist collective based in Brooklyn, New York. In 2021, this circle of creatives joins with PUMA for a second season, offering their unique perspectives for a series of unexpected collection pieces. Bringing KidSuper founder Colm Dillane’s artwork to life, PUMA enters the crazy and colorful world of KidSuper, where classics are transformed into never-before-seen designs. 


The PUMA x KidSuper Studios second collaboration boasts mix-and-match design elements, experimental prints, and challenges the conventional look of a sneaker. Hook and loop closures, decorative zig-zag stitching, and embroidered branding are complemented by raw edges for a purposefully unfinished look. Inspired by Dillane's unbridled love of football, campaign images were shot with his favorite team and recent Copa Libertadores champions, Brazilian club Palmeiras. PUMA sponsored athletes William, Gabriel Veron, Weverton and Renan serve as the models for the collection.

Classic PUMA footwear styles are practically unrecognizable with the transformations in this collection. The RS-2K Slip-on is the standout piece, featuring the same camo inspired face print as the fleece top and pants, with a quilted upper. Mirage Mox and Trailfox Boot get colorful transformations and feature unique aspects like stitched leather pieces on the collar to hold a pencil on the Trailfox and tie dye laces on the Mirage Mox. The Vesuvo offers a more subtle option, with a white leather upper and semi-translucent rubber overlay on the heel, KidSuper Studios embroidery on hook and loop straps, and an exposed foam edge on the formstrip and tongue.

For their first collaboration together, PUMA X MAISON KITSUNÉ takes classic silhouettes and reworks them, resulting in a vintage yet modern look. Taking from Maison Kitsuné’s roots, the designs merge Japanese and French design elements, as well as incorporate PUMA’s DNA, to create a fresh and unique collection. The color palette plays with different shades but keeps it mostly tonal and earthy. Rubberized finishes and authentic co-branding help make this a collection that’s the epitome of chic street style. Maison Kitsuné’s signature Fox logos can be seen throughout the collection, coming from “Maison,” the French word for house, and “Kitsuné” the Japanese word for fox. It represents a symbol of versatility, much like the brand itself, and they know how to adapt according to inspiration, as showcased in this collection.

Maison Kitsuné’s signature elevated basics merge perfectly with classic PUMA silhouettes for the apparel in the collection. Detailed utilitarian pieces like the Military Jacket and Cargo Pants stand out alongside basics like track suits, tees, and hoodies that feature embroidery and minimalistic designs. The Military Jacket is made of a technical fabric that not only protects you from winds, but also keeps you comfortable in wet conditions too. It includes an all-over graphic print lining with thin padding and multiple front flaps and hook and loop pockets for secure storage solutions. Coming in perfect form and function, the Cargo Pants feature six pockets, graphic embroidery, and a regular fit.

Legends aren’t born. Legends are made. Pulling from the wealth of footballing heritage and forward-thinking design, the new KING Platinum is made for the modern playmaker. The signature K-leather in classic black or white is paired with a premium tooling design to deliver elegance and class, on and off the ball.

The KING Platinum is a highly engineered boot equipped with the latest in performance technology. The super-soft K-Leather upper is enhanced with 3D touch texture for outstanding fit, refined touch and durability. The fit is enhanced with a snug knitted tongue, while the ultra-modern slim silhouette combined with the super lightweight ‘RAPIDSPRINT’ outsole makes the PUMA KING Platinum the fastest and lightest PUMA KING ever.

The Mirage takes inspiration from the PUMA archive and brings a new perspective on street style, using inspiration from the world of DJs and electronic dance music (EDM). The Mirage OG was first introduced over half a century ago, it was originally released as a lightweight track and field shoe and reissued as a jogging shoe in the 90’s.

PUMA’s Mirage Tech is part of PUMA’s growing selection of Futro styles, a mashup of retro sneakers with futuristic inspiration. This revamped style features trippy colors, eye-catching materials, and futuristic elements taking inspiration from the lights, energy, and atmosphere of EDM shows. This drop features a lighter grey color option with bright, bold accents of blue and yellow.

The FUTURE Z 1.1 has been crafted to enhance the playing style of the world’s most creative and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

The Mayze is made for those who embrace the spotlight, on stage and off. In the campaign Lipa is captured in a backstage set up in a show-stopping look featuring a layered PUMA T7 track jacket with bikini top and fishnets, and later on the way to an on-stage moment in a vintage PUMA windbreaker over a PUMA dress and zebra tights. Each look speaks to Dua’s styling vision and versatility of the Mayze sneaker.

“The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look,” says Lipa.

The Wild Rider brings PUMA’s selection of ‘Futro’ styles to the next level - referencing different decades, mixing them up and combining them with modern technologies and construction techniques. The Wild Rider pushes the Rider product language forward, evolving it with fresh layers of material and futuristic circles at the midsole.

Taking archive inspiration from the Easy Rider II OG, the design is a ‘collage’ of past and future melted together – which can be seen in the debossed concave holes on the midsole and a rubber midsole wrap with embossed studs. This silhouette brings a whole new dimension to the Rider family, featuring a nylon upper with suede and premium leather overlays, TPU details on the eyelet and heel, a terry towel lining, deco stitching on upper, and the signature Rider foam. Just the heel alone has a series of unique design finishes, like a formstrip that flows into a heel pull, “Designed by PUMA” emblazoned across the back, and a hairy suede overlay. The back of heel also juts out from a futro inspired accent, further playing on the idea of motion that serves as inspiration for the shoe. Hints of vivid, almost industrial colors like royal blue to play with this idea of bringing together the past and the future.