A variety of everyone’s favorite styles are included in this pack – ranging from classics brought back from PUMA’s archive to some of their most recent releases in the last couple of years, these include Mayze, Mayze Stack, Slipstream, Slipstream Hi, RS-X, RS-X Hento, Teveris Nitro, Suede Mayu, Cali Dream, and Orkid.

What’s more the all new BMW LGND incorporates many styling cues which are synonymous with the Bavarian marque, while also utilising the very latest in footwear development technology. In addition to chrome accents - inspired by M4 trim pieces - and adaptive reflective materials - inspired by the M4’s unique headlight system - and dynamic T-Toe shape - spread by the M4’s aggressive bonnet styling - the BMW LGND also features the world famous “Hofmeister Knick”.

Just like BMW’s kidney front grille, the Hofmeister Knick is a design signature calling-card for the manufacturer, and has been proudly featured on every model since the advent of the BMW Neue Klasse models in 1961. Named after its creator, Wilhelm Hofmeister, who led the BMW design department between 1955 and 1970, the feature is the bend at the C-Pillar, representing a turn in the window lines which separates the rear side windows from the rear glass.

The gravity-defying ULTRA SL has been constructed to unleash your top speed. The ULTRA is crafted from high-performance ULTRAWEAVE material. An ultra-thin woven upper with super-lightweight yarns for optimal lightweight support. The upper features a special GripControl Pro skin that provides an enhanced texture for decisive command over the ball and is combined with an ultra-lightweight PEBAX outsole for lightning-fast acceleration. The ULTRA SL upper is made with at least 30% recycled content as a step toward a better future.

Based in Hong Kong, Michael Lau achieved worldwide acclaim for his collectible designer toy figures. Throughout the years, he has continually created timeless art pieces and is crowned as the “godfather of toy figures”. The inspiration behind the PUMA X MICHAEL LAU collection, “SAMPLE,” documents the mental journey of the creator, and expresses the interaction between the artist and the product. When working with PUMA, Michael’s aim is not to merely produce commercial products, rather, he is intrigued by the idea of exploring a concept as it begins from scratch to finally creating a masterpiece. That, he believes, is where the fun lies.

“Please enjoy and make fun out of the process of trial and error,” says Lau. “It may surprise you!” Michael hopes to remind everyone that sometimes mistakes will bring joy. According to his creative experience and understanding, when creating an item, no matter if it’s a figure or apparel or sneakers, the most amusing design may come from the designer or the factory technician’s unintentional mistakes. Facing these accidental miscalculations, most would dump the prototype and revise immediately. Michael, however, gladly embraces these mistakes. He observes the beauty of such “errors” from another angle and weaves these elements into his designs. His artistic perceptions are unveiled in the products for the PUMA X MICHAEL LAU collection. 

“I’m always looking for ways to merge streetwear with runway looks,” says Winnie Harlow “The Fashion Rebels collection is perfect for that!”

The Fashion Rebels collection includes the Hedra, Eris and Kyron. These shoes are made for Fashion Rebels - pack leaders who destroy doubts, don’t care about trends, and aren’t afraid to show their wild side. They are the must-have shoes for progressive, innovative and fashionable girls who love high-fashion and dare with bold style choices. The designs take inspiration from PUMA’s archive shoes and infuse them with high fashion elements.

The shoes feature a muted color palette with a unique wrapped tooling inspired by running spikes met with a material mix of suede and leather. The all-new Hedra gives street style a touch of avant-garde with a chunky silhouette, while the Eris has a sleek, radical silhouette. The Kyron debuted last summer as the first style to join the Fashion Rebels family, with a closed mesh upper and suede overlay.

Right from the start of Formula 1 in 1950 Ferrari has been firing up the engines battling competitors for the top spot. Since 2004 PUMA is part of the heritage of the most successful motorsport team in F1 history as supplier for race- and teamwear. The licensing partnership between Scuderia Ferrari and PUMA was recently renewed to presume the successful collaboration for another long-term contract. The collection made for Ferrari is inspired by the blurred colors of the racing car mixed up with the contours and shape of the bodywork. A blend of simple and bold elements combined with color to create contrasting graphics injects the portfolio with some remarkable characteristics. The range includes statement pieces like the Graphic Tee referring to the legacy of the Italian motorsport brand. The XTG line puts Scuderia Ferrari in the spotlight by stylish lettering on the apparel. The footwear portfolio is heating up the tarmac with innovations like the latest PUMA sole technology XETIC included in the PUMA x Ferrari RCT Xetic Forza.



Be part of a unique fuel driven legacy and get your PUMA x Scuderia Ferrari Collection Spring / Summer in PUMA and Ferrari stores and online on puma.com and the Ferraristore.com now.

KidSuper Studios is a homegrown artist collective based in Brooklyn, New York. In 2021, this circle of creatives joins with PUMA for a second season, offering their unique perspectives for a series of unexpected collection pieces. Bringing KidSuper founder Colm Dillane’s artwork to life, PUMA enters the crazy and colorful world of KidSuper, where classics are transformed into never-before-seen designs. 


The PUMA x KidSuper Studios second collaboration boasts mix-and-match design elements, experimental prints, and challenges the conventional look of a sneaker. Hook and loop closures, decorative zig-zag stitching, and embroidered branding are complemented by raw edges for a purposefully unfinished look. Inspired by Dillane's unbridled love of football, campaign images were shot with his favorite team and recent Copa Libertadores champions, Brazilian club Palmeiras. PUMA sponsored athletes William, Gabriel Veron, Weverton and Renan serve as the models for the collection.

Classic PUMA footwear styles are practically unrecognizable with the transformations in this collection. The RS-2K Slip-on is the standout piece, featuring the same camo inspired face print as the fleece top and pants, with a quilted upper. Mirage Mox and Trailfox Boot get colorful transformations and feature unique aspects like stitched leather pieces on the collar to hold a pencil on the Trailfox and tie dye laces on the Mirage Mox. The Vesuvo offers a more subtle option, with a white leather upper and semi-translucent rubber overlay on the heel, KidSuper Studios embroidery on hook and loop straps, and an exposed foam edge on the formstrip and tongue.

The Wild Rider brings PUMA’s selection of ‘Futro’ styles to the next level - referencing different decades, mixing them up and combining them with modern technologies and construction techniques. The Wild Rider pushes the Rider product language forward, evolving it with fresh layers of material and futuristic circles at the midsole.

Taking archive inspiration from the Easy Rider II OG, the design is a ‘collage’ of past and future melted together – which can be seen in the debossed concave holes on the midsole and a rubber midsole wrap with embossed studs. This silhouette brings a whole new dimension to the Rider family, featuring a nylon upper with suede and premium leather overlays, TPU details on the eyelet and heel, a terry towel lining, deco stitching on upper, and the signature Rider foam. Just the heel alone has a series of unique design finishes, like a formstrip that flows into a heel pull, “Designed by PUMA” emblazoned across the back, and a hairy suede overlay. The back of heel also juts out from a futro inspired accent, further playing on the idea of motion that serves as inspiration for the shoe. Hints of vivid, almost industrial colors like royal blue to play with this idea of bringing together the past and the future.

The OP-1 PWRFrame emphasizes pure functionality through an almost simplistic approach, taking architectural structures as a basis behind the design inspiration, while simultaneously creating a bold look through the overall silhouette. 



“The design emphasizes functionality through a collage of contrasting construction techniques and manufacturing processes,” says Danny Taylor, Lead Sportstyle Designer for PUMA. “The PWRFrame component defines the overall vibrant look and shape of the shoe. It splices through the two-part midsole and loops around the heel, giving the design its unique aesthetic and DNA, while still retaining enough simplicity to communicate its functionality.”



The OP-1 PWRFrame plays with a contemporary and clean design. The upper contrasts more technical processes, like bonding and embroidery, with traditional overlay elements for a streetwear focused design. Neon accents on the PWRFrame component appear throughout all the OP-1 PWRFrame styles to draw attention to this new tech. It features a continuous ring of support from heel to midfoot – providing optimal comfort. Serving as the connecting structure between specific points on the shoe that require stability, the aesthetic of this element represents a more industrial approach. 

 

This Wild Rider brings a whole new dimension to the latest addition of PUMA’s Rider family, with fresh layers of material for a raw, edgy look and futuristic circles at the midsole. Neymar Jr. wears the latest Wild Rider in the new mono-red colorway that adds a summer-inspired pop of color to any outfit.

The shoe’s design is inspired by the movement and motion of city life – always going forward, further, faster, and beyond. It features a nylon upper with suede overlays and a leather formstrip, along with TPU details on eyelet and heel and the signature Rider foam.

The latest Wild Rider drops on PUMA.com, PUMA stores and select retailers on July 21st.

Romeo represents both football performance and creative culture. His passion and commitment to the game is complemented by his energy and style off the pitch and the combination is something that PUMA are excited to be part of.

Romeo, 19, will be wearing the PUMA FUTURE Z 1.2 football boots: "The FUTURE Z boots match my game perfectly. They're light so that I can use my pace and agility, but they also grip the ball amazingly so I can dribble and pass effectively. I love the colours of the Under the Lights pack, which combine my passions of fashion and football."

Zip up and get out there no matter the condition!

Call it a running must-have. The Runner ID SS Tee is built with PUMA’s dryCELL technology to keep you dry and comfortable during your workout. An ultra-comfortable fabric for an enhanced, close-to-body feel features PUMA’s Runner ID technology to identify you on the road in low-light conditions. Night stride, approved
 

A PUMA running icon, the Ultra Jacket takes inspiration from the 2020 Games with a deep heritage in sport at its core. A technical jacket fully equipped with 360-degree reflectivity, storage solutions, dryCELL technology and ventilation features, and lightweight, recycled fabric. All that’s left to see: Great.