Contact IR

If you have any questions about the PUMA share and the financial results of PUMA SE, our Investor Relations team will be happy to help you. Please be aware that we will not reply to questions relating to non-Investor Relations topics.

Mail Phone
June 27, 2025 – Herzogenaurach, Germany
Rihanna welcomes you to the world of The Smurfs with the new FENTY x PUMA Collection

Rihanna welcomes you to the world of The Smurfs with a brand-new FENTY x PUMA collection inspired by the upcoming Smurfs film featuring Rihanna as the iconic Smurfette in theaters July 18th

FENTY x PUMA

Channeling the Smurf aesthetic, the collection includes playful blue polka dot stitched sweats, cozy oversized knits featuring Smurfette’s mushroom home, and Rihanna’s classic Avanti in a new denim colorway for both adults and kids to enjoy.

The new FENTY x PUMA collection drops on June 27th at 10am EST worldwide at PUMA.com, PUMA flagship stores and select global retailers.