Global sports company PUMA has teamed up with renowned fitness influencer Pamela Reif to proudly unveil their latest collaboration. Inspired by the source of new life, the volcano, this new collection embodies a unique blend of dynamism and strength, encouraging women to tap into their inner power and confidence.
Captured in the stunning and rugged landscapes of the Canary Islands, this exclusive collection reflects the natural energy and beauty of one of the most extreme environments on Earth. Pamela Reif’s vision with PUMA redefines athleisure, offering a selection of apparel designed to empower women during their workouts and everyday activities.
“Sometimes we all need a fresh start to tap into our own power. Give your workout a whole new vibe when you wear my brand-new collection. Feel confident and strong in form-fitting styles. Get ready to channel your inner strength.” says Pamela Reif.
The PUMA x Pamela Reif collection features form-fitting leggings, shorts, skorts, and versatile sports bras and tees. Crafted from supportive yet flexible materials, featuring PUMA technologies Cloudspun and Shapeluxe, each piece is designed to enhance performance while providing exceptional comfort and style. The vibrant color palette draws inspiration from the dramatic volcanic landscape, making each item as unique as the natural beauty it represents.
The collection is available now from the European PUMA online store and in all full-price PUMA stores across Europe. Pamela's community in China, United Arab Emirates & Saudi Arabia, India, North America, and the Ukraine can also access the brand-new collection.
