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BOSTON, MASSACHUSETTS, AUGUST 4, 2020
PUMA XETIC PRESS CONFERENCE

Global sports brand PUMA, as part of a sponsored research collaboration with MIT Design Lab, has created XETIC, a cushioning technology, which will start a new era by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation will provide for an excellent comfort for walking and will be first introduced in a new street-ready sneaker called Calibrate Runner.

Puma

Watch the full virtual press conference below.