PUMA partners up with World Chess Champion Magnus Carlsen and the Champions Chess Tour
Sports company PUMA has signed a long-term agreement with Norwegian Chess Grandmaster Magnus Carlsen and with the Meltwater Champions Chess Tour. Through the partnership with Magnus and the Tour, PUMA will connect the world of chess with the world of sport performance by creating engaging content and activations for chess fans around the world.

Further details about PUMA’s partnership with Magnus Carlsen and PUMA’s involvement with the Meltwater Champions Chess Tour will be made available at a later stage.