Herzogenaurach, 21st September
PUMA and Formula 1 Unveil Groundbreaking Collection Inspired by Japan's Sakura Blossoms

Global sports company PUMA, together with Formula 1®, are proud to announce the highly anticipated launch of the first-ever PUMA collection with Formula 1®, inspired by the enchanting Sakura (cherry blossom) of Japan.

This remarkable collaboration between PUMA and Formula 1® brings together the world of motorsport and fashion to celebrate the beauty and essence of Japanese culture.

The collection debuts with two striking tees, both featuring the mesmerizing Sakura design. One tee comes in white, while the other in black, offering fans a choice that reflects their personal style. The intricate Sakura pattern captures the essence of Japanese aesthetics, making these tees a unique and cherished addition to any wardrobe.

This collection goes a step further with the launch of the Speedcat Pro, this high-performance shoe showcases the same Sakura-inspired design elements in the iconic racing silhouette...


This inaugural collection marks a historic moment as the first product to emerge from the Formula 1® partnership. Both brands are synonymous with innovation, style, and performance, and this collection exemplifies their commitment to pushing boundaries and redefining the limits of creativity. 

The PUMA & Formula 1® Suzuka collection is available at and selected PUMA stores.