Davido, one of Africa’s most successful artists, joins PUMA as a global brand ambassador
Sports company PUMA has signed a long-term agreement with Davido, one of Africa’s most successful music artists, underscoring the company’s commitment to the rapidly growing African market.

“Growing up, I saw PUMA play an important part in African sports, sponsoring many different football federations”, said Davido. “I also saw the kind of family PUMA had built with the likes of Usain Bolt, Maradona, Neymar, Jay Z, Nipsey, Rihanna, Lewis Hamilton among other super stars and I thought, that’s an amazing family to be a part of! All these contribute to my excitement to collaborate with this brand and take it to the next level in Nigeria, Africa as well as with fans across the world.”