The collaboration between PUMA and Swarovski is a symbiotic partnership between two brands that share a rich heritage as well as a commitment to quality, ingenuity, and innovation. By illuminating PUMA's expertise in sports with Swarovski crystals, the anniversary collection becomes truly unique and appealing.

 “This collection serves as both a tribute to PUMA's extraordinary history and a testament to our resolute commitment to pushing the limits of innovation. The stunning Swarovski crystals, combined with PUMA's iconic designs, make this collection truly remarkable, leaving a strong impression on anyone who sets their eyes on it,” said Heiko Desens, Global Creative Director & Innovation. 

Blurring the boundaries between sportswear and streetwear, the collection brings Swarovski’s signature savoir-faire and vibrant luminosity to two of PUMA’s most popular pieces: the PUMA Suede and the PUMA Hoodie. 

Featuring a thick black sole and an upper in PUMA archive green, the surface of the PUMA Suede is covered with rows of green Swarovski crystals, masterfully cut to catch the light with every step. The provenance of the shoe is confirmed with the subtle addition of PUMA’s 75th anniversary logo on the sock liner.

Instantly recognizable, the PUMA Hoodie has a relaxed, oversized cut that exudes streetwear insouciance. Its solid black fabric provides the perfect backdrop for the PUMA logo, brilliantly enhanced with multifaceted green Swarovski crystals.

PUMA is celebrating its 75th year of existence through a sequence of distinctive events and partnerships that pay tribute to its significant heritage in both the realms of sports and fashion. Its collaboration with Swarovski Creators Lab takes this to the next level, harnessing the power of crystals to create standout pieces that are elevated yet effortlessly wearable. 

Discover the PUMA for Swarovski Creators Lab collection in select stores or online at swarovski.com from October 2nd, 2023.