Sports company PUMA has appointed Shirley Li as its new General Manager in China as part of the company’s strategy to strengthen its business in this important market.
Shirley, a native Chinese who joined PUMA in early 2023 as Commercial Director, has more than 20 years of industry experience and gained a deep understanding of the Chinese market and consumer. Before joining PUMA, Shirley worked as VP Wholesale at adidas and she holds a law degree from Fudan University. She replaces Philippe Bocquillon, who will move into the role of PUMA’s Area Manager for Greater China, which includes China, Taiwan and Hong Kong.

David Lu will further strengthen PUMA China’s top management by replacing Shirley as Commercial Director. He has been with PUMA since March 2023 and has worked in the fashion and sports industry for more than 15 years. Most recently, he worked as the General Manager of Retail Operations at Levi’s.
All of these changes will become effective July 1, 2023.