Bucharest, November 16, 2007
PUMA SETS UP 100% SUBSIDIARY IN ROMANIA
Sportlifestyle company PUMA® moves into Romanian market by establishing own subsidiary PUMA SPORTS ROMANIA

Jochen Zeitz, Chairman and CEO: “PUMA SPORTS ROMANIA will ensure to strengthen PUMA’ s position as one of the leading Sportlifestyle companies and to capture all current Romanian market opportunities. With our new subsidiary PUMA accelerates its regional expansion and explores the brand potential in the Romanian market in the coming years.”

PUMA SPORTS ROMANIA’s new offices were already opened at Pipera Tunari 1 in Bucharest. The opening of a showroom which permanently displays the latest PUMA Sportlifestyle collections will follow in December. In order to expand its business in the Romanian market, PUMA plans to open further PUMA stores in addition to the one scheduled to open for beginning 2008 in Constanta’s City Park Mall.