Your mission
Product Line Strategy & Architecture
- Define and own global club architecture across all categories
- Establish clear segmentation, price/value ladders, and consumer targeting
- Drive portfolio simplification, differentiation, and margin integrity
PLM Leadership – All Golf Clubs Categories
- Set direction and standards for Golf Club categories.
- Lead and manage PLMs as category owners, owning the end-to-end lifecycle management for respective categories.
- Ensure excellence in product briefs, positioning, and lifecycle execution
- Drive calendar adherence, issue resolution, and cross-functional alignment
- Own product vision and partner with R&D to align on key performance metrics
- Translate tour insights, customization, and data (e.g., Arccos) into retail product advantage
- Manage key partnerships (e.g., Arccos, LAGP)
Innovation & Market Intelligence
- Convert consumer insights, fitting data, and competitive trends into product strategies and brief to R&D
- Partner with R&D, Operations and Global Sales regions to commercialize differentiated innovation
- Identify whitespace opportunities across categories
- Ensure line is focused on where the brand can win and gain market share without being everything to everyone
Go-To-Market & Commercialization
- Lead product launches with full cross-functional readiness and ensure all regions are aligned
- Partner with Marketing on product storytelling and demand creation
- Drive sales readiness, training, and regional engagement
- Support pricing strategy aligned to margin targets
External Representation
- In combination with Regional Merchandising teams, serve as Cobra Golf’s trusted product spokesperson
- The role also serves as the representative to industry media, retailers, and key partners.
- Support Marketing in defining the product storytelling across media, accounts, and industry events
- Elevate brand credibility in performance and innovation
Your talent
- 10+ years experience , preferably in product line management/product marketing (golf or performance sporting goods preferred)
- 7+ years in managing and leading teams
- BS/BA Degree
- Proven ability to manage product categories and lead cross-functional execution
- Strong commercial acumen (pricing, margin, sell-in/sell-through)
- Strong analytical skills – data driven decision making
- Exceptional communication and presentation skills (internal + external)
The hiring range base pay for this position is $135,600 - $187,795 + Bonus + Benefits
Pay may vary depending on job-related knowledge, skills, and experience.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.