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Retail Stores, Ho Chi Minh City, Vietnam

Retail Assistant Store Manager

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

  • Drive sales, KPIs, and profitability to achieve store targets.

  • Support daily store operations, planning, and cost control.

  • Ensure excellent customer experience aligned with PUMA standards.

  • Recruit, train, coach, and develop store associates.

  • Manage payroll, scheduling, and labor productivity.

  • Execute training, visual merchandising, and brand standards.

  • Oversee inventory, merchandise flow, and stock accuracy.

  • Manage loss prevention, shrink control, and store compliance.

  • Analyze sales trends, customer insights, and market competition. Ensure store safety and maintenance; able to work retail shifts, including weekends and holidays (6 days per week).

Your talent

  • Two to four years of management experience in a focused, customer service oriented retail environment (preferably apparel/footwear) with results driven track record
  • Proven ability to exceed sales while meeting payroll goals, demonstrated ability to identify, hire, train, develop and retain top talent Associates as well as teams, ability to reason through complex issues, demonstrates effective communication, ability to present information to large groups

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

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Remember: We are stronger together. With our shared momentum we all make PUMA the best place to be.