Contact IR

If you have any questions about the PUMA share and the financial results of PUMA SE, our Investor Relations team will be happy to help you. Please be aware that we will not reply to questions relating to non-Investor Relations topics.

Mail Phone

Merchandising / Buying, Herzogenaurach, Germany

Director Planning & Allocation Retail Europe

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

The Director Planning & Allocation Europe is responsible for driving profitable growth, inventory optimization, and brand presentation across all European outlet stores. The role leads Planning and Allocation teams to deliver a balanced, customer-focused assortment, aligned with brand strategy, while maximizing sales, margin, and profit.
This position is a key commercial partner to Senior Management, Operations, Buying, and Logistics, shaping and executing the outlet financial and inventory strategy end-to-end.

Key Responsibilities:

Commercial & Financial Leadership:

  • Accountable for delivering sales, margin, profit, and inventory targets across all outlet divisions

  • Own buy spend, OTB management, inventory control, option count, and markdown budget across divisions

  • Define and deliver commercial strategy, strategy updates, and key decision proposals for Senior Management approval

  • Reconcile assortment plans with financial plans and secure final sign-off with MD Europe

  • Assess and approve clearance volumes, option strategy, and pricing for outlet distribution

Planning & Range Strategy:

  • Lead the Planning team to build profitable, space-efficient, customer-relevant assortments that showcase the brand

  • Define top-line sales, margin, inventory, ASP, density, and option targets, aligned top-down and bottom-up

  • Develop and sign off seasonal, quarterly, and divisional financial plans with MD Retail Europe, cascade targets to teams

  • Ensure pre-season and in-season plans are balanced with store capacity and budget expectations

  • Create and maintain WSSI plans, intake forecasts, forward stock positions, and monthly unit buy plans

  • Re-forecast continuously to manage risk, opportunities, and inventory exposure, with clear action plans

Allocation & Replenishment:

  • Lead and direct the Planners and Allocators to deliver the right product to the right store at the right time

  • Own the allocation & replenishment strategy, including cancellations and exit recommendations

  • Ensure accurate RDC inbound capacity forecasts and outbound store allocation planning

Performance Management & Governance:

  • Lead weekly pre-season and in-season performance reviews with Buyers, Planners, and Allocators

  • Own KPI transparency, data visibility, and analytical insight to enable fast, informed decision-making

  • Deliver regular re-forecasts, performance updates, and recovery plans to Senior Management

  • Manage markdown planning, timing, discount depth, cost impact, and price execution with key stakeholders

Stakeholder & Cross-Functional Leadership:

  • Build strong partnerships with Retail Operations, Buying, Logistics, Finance, and IT

  • Act as a senior commercial voice in cross-functional forums and strategic projects

  • Lead and participate in regional and global projects as assigned

Team Leadership & Culture:

  • Recruit, develop, coach, and retain high-performing Buying, Planning and Allocation teams

  • Set clear expectations, provide structured feedback, conduct performance reviews, and manage succession

  • Foster a positive, inclusive, and high-engagement team culture, promoting collaboration and accountability

  • Ensure compliance with occupational health, safety, and legal requirements within the area of responsibility

Success Measures:

  • Sales, margin, profit, and inventory turn vs. budget

  • OTB accuracy and WSSI forecast quality

  • Markdown efficiency and clearance effectiveness

  • Store stock balance, availability, and space productivity

  • Team capability, engagement, and retention.

Your talent

  • 10+ years of progressive experience in retail merchandising, buying, planning, or allocation, preferably within a multi‑country retail environment.

  • Proven track record in leading end‑to‑end buying and assortment planning for large-scale retail organizations.

  • Experience managing open-to-buy (OTB), merchandise financial planning, markdown management, and inventory optimization.

  • Prior leadership of cross-functional teams across Buying, Planning, Allocation, and Merchandising.

  • Strong understanding of the European retail landscape, consumer behavior, and seasonal market dynamics.

  • Experience with omnichannel retailing, including digital‑to‑store integrations.

  • Background in data-driven decision-making, forecasting, and use of advanced analytics tools.

  • Ability to develop and execute strategies aligned with business and financial goals.

  • Strong leadership skills with experience in managing, coaching, and developing

  • Excellence in cross-functional collaboration with functions of other departments.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.