Build the annual marketing plan for respective categopry based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities .

Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts.  

Drive Full-Funnel Marketing programs across all consumer touchpoints.  

Develop and adapt category-specific activation concepts for key launches .

Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce.  

Execute category-led brand experiences supporting priority launches and narratives . 

Execute local integrated marketing planning for key brand and product campaigns . 

Execute with local European markets to drive sell-in and sell-through performance.  

Partner with Merchandising Sports and Sales to get input on brand & commercial opportunities, category storytelling and product launch performance.  

Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI . 

Analyze campaign and content performance, share results and actions to improve brand and commercial KPIs.   

Provide structured category insights to global marketing and product teams as part of commercial input and regular feedback sessions.   

6–8+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries. 

Proven experience developing annual category marketing plans aligned with global strategies. 

Strong background in full‑funnel marketing, including campaign planning, channel activation, and content orchestration. 

Experience leading cross‑functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams. 

Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits, and launch strategies. 

Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs. 

Experience working across European markets and adapting global initiatives to regional or local needs. 

A strong visual merchandising and retail marketing expertise, grounded in 5+ years of hands‑on experience developing, adapting, and implementing VM concepts across diverse retail environments.

A solid understanding of retail operations and commercial KPIs, enabling the ability to connect visual storytelling with sell‑through performance and store‑level execution realities.

A high level of creative capability, paired with a strong commercial mindset, to balance brand expression with operational feasibility and business impact.

An advanced training and communication competency, including the ability to create, present, and record clear and engaging VM training content for store and field teams.

A strong collaboration and stakeholder‑management skillset, essential for working closely with Store Teams, Field VM, Regional Retail, Marketing, and Global VM partners.

A high degree of agility and solution orientation, allowing quick adaptation of VM concepts to different store formats, operational constraints, and evolving brand priorities.

Develop and implement comprehensive retail marketing plans that align with brand strategy and commercial objectives.

Tailor in‑store campaigns, promotions, and product launch activations to drive consumer engagement and increase sales.

Manage the flagship store’s marketing calendar to ensure timely and consistent rollout of all brand initiatives.

Analyze customer behavior, market trends, and competitive activities to inform retail marketing tactics and identify opportunities for improvement.

Partner with Visual Merchandising teams to ensure in‑store storytelling, signage, and displays reflect brand guidelines and deliver a premium experience.

Oversee the production of POS materials, digital content, and event assets while ensuring brand consistency across all touchpoints.

Coordinate campaign development and execution with external vendors and agencies when needed.

Collaborate closely with Retail Operations, PR, Sales, and Brand teams to maintain alignment and share insights for continuous improvement.

Support store leadership in integrating marketing activities that enhance overall retail performance.

Manage and allocate the marketing budget responsibly, and track campaign performance to optimize future initiatives.

Experience with 3–5 years in retail marketing, brand activation, events, or in‑store communication—preferably within fashion, sports, or lifestyle environments. 

Hands-on experience supporting in‑store activations, retail campaigns, and event coordination. 

Exposure to working with Visual Merchandising, Retail Operations, PR, and Brand teams in an execution‑focused capacity. 

Understanding of consumer behavior, retail trends, and in‑store engagement tactics. 

Experience coordinating, budget tracking, reporting, and evaluating campaign performance. 

Strong execution and coordination skills to support frequent in‑store activations, events, and retail campaigns. 

Excellent organizational skills, including managing timelines, production assets, logistics, and vendor coordination. 

Creative mindset with the ability to support storytelling, POS execution, and brand‑aligned retail moments. 

Good communication and collaboration skills to work effectively with cross‑functional teams and external partners. 

Comfortable handling event logistics such as materials, shipments, guest lists, and onsite support. 

Detail‑oriented with the ability to monitor campaign performance, prepare basic reports, and support continuous improvement. 

Ability to multitask in a fast‑paced retail environment with frequent activations and changing priorities. 

A solid Key Account Management or Brand Marketing expertise, built through 3–6 years of hands‑on experience managing partners and driving joint business plans.

A strong cultural fluency and affinity for fashion, sneakers, and youth culture, enabling authentic work with trend‑driven retail partners.

A high creative sensibility paired with operational rigor, ensuring culturally resonant concepts while maintaining disciplined execution.

A robust cross‑functional collaboration capability, supporting seamless work with PR, Influencer, Social Media, Event, Content, and Sales teams.

A strong analytical and commercial acumen, enabling effective budget management, KPI tracking, and evaluation of brand and business impact.

An insight‑driven trend‑spotting ability, continuously feeding cultural, consumer, and market insights back into the organization.

Strong Key Account Management and Brand Marketing competence, built through 3–6 years of experience in partner‑facing and activation‑driven roles.

Deep cultural fluency and affinity for fashion, sneakers, and youth culture to navigate trend‑driven environments authentically.

High creative sensibility to develop culturally relevant concepts, campaigns, and product drops that resonate with style‑forward consumers.

Balance of creativity with operational rigor, ensuring disciplined planning, structured execution, and reliable delivery across accounts.

Strong collaboration and relationship‑building skills to work effectively with Sales, PR, Influencer, Social Media, Event, and Content teams.

Proactive, insight‑driven mindset to identify emerging trends and translate them into actionable opportunities for the business.

Develop a European media strategy and integrated communication plans for PUMA in line with the Global Brand Comms Strategy, driving ROI, CLV and full-funnel effectiveness  

Lead planning and buying of media campaigns across the regional and in the local areas    

Develop (online) marketing plans / roadmaps for (digital) activation to increase brand awareness, visibility and support business needs in Europe on a country level  

Allocate mktg. budget to media channels, set spending standards based on global frameworks and drive strategic frame for channel budget allocation across the full marketing funnel and channels.   

Lead ROI-Analysis and Reserach/Analytics like MMM, across full marketing funnel, incl. Media and non-media channels.  

Leverage and adapt global toolkits to regional channel/category specific toolkits   

Execute CRM and loyalty on regional level, utilizing global MarTech capabilities for execution  

Drive qualified, high-converting traffic via performance marketing e.g. SEA, SEO, Affiliate and CRM and monitorperformance marketing (A/B testing, landing page suggestions, etc.)  

Manage agency relationships and ensure campaign delivery, pacing, and optimization   

Monitor and create media coverage reports, including the evaluation of the media equivalence value  

Identify new trends, platforms and innovations for technologies and content to drive content and campaign visibility  

Lead, build and develop a high-performing Media team  

Proven professional experience in Media Strategy, Media Planning & Buying, or Integrated Marketing Communications, ideally within a regional or international environment.

Demonstrated experience developing regional media strategies aligned with global brand and communication frameworks.

Strong experience managing media budgets, including allocation across channels and funnel stages.

Hands-on experience with ROI measurement, marketing analytics, and effectiveness modeling (e.g., MMM, performance analysis across media and nonmedia channels).

Experience executing and scaling digital marketing and performance marketing activities (e.g., SEA, SEO, Affiliate, CRM).

Experience leveraging MarTech and CRM platforms to execute loyalty and customer engagement initiatives.

Proven experience managing external agencies (media, performance, analytics) and ensuring delivery, optimization, and governance. 

People leadership experience, including building, leading, and developing high performing teams.  

Experience working within matrixed organizations and across regional and local market structures. 

Ability to translate global brand and communications strategy into impactful regional media strategies. 

Strong understanding of full funnel marketing effectiveness, including ROI and CLV drivers. 

Proactive identification of new trends, platforms, technologies, and content innovations. 

Strong commercial acumen with a clear focus on business impact. 

Data-driven mindset with the ability to balance brand building and performance outcomes. 

Continuous optimization mindset to improve efficiency and effectiveness. 

Highly structured, organized, and detail-oriented.

Comfortable managing complexity across markets, channels, and stakeholders 

Resilient, adaptable, and confident operating in fast-paced environments. 

Strong ownership, accountability, and results orientation. 

Building and coordinating European PR strategies, tools and frameworks, following global Guidelines and using area expertise and local language execution.  

Coordinate the communication with global/regional/local PR teams and serve as internal point of contact 

Coordinate with global/regional/local PR teams media events and interviews with key brand assets for global media partnerships and editorial coverage, as needed 

Facilitate global/regional/local ambassador coordination and communication with global Business Units, Entertainment and Sports Marketing. 

Create and adapt relevant global PR materials into the region, inclusive of press releases, product pitches and internal/external asset activation 

Act as a PUMA representative at European/area for press events and activations. 

Creating regional Media Comms, global cross-functional Media Monitoring and Press Review Reports. 

Organize and facilitate the ordering of seasonal global PR samples and seeding programs to support the regional and local PR Teams. 

Managing regional PR calendar and media outreach tools for the brand based on global PR guidance. 

Manage, select and lead regional PR Agency. 

Ensure and maximize product coverage in validated PR channels as bases for LLM search and product recommendation.

You demonstrate strong skills in developing European PR strategies and applying the right PR tools and communication frameworks.

You excel in media relations and know how to create, adapt, and distribute press materials effectively across different markets.

You coordinate seamlessly with global, regional, and local PR teams to ensure smooth communication and aligned project execution.

You manage ambassadors and talent confidently while collaborating closely with Business Units, Entertainment, and Sports Marketing.

You bring strong project management abilities to oversee PR calendars, agency partners, seeding programs, and the logistics of press events.

You use your analytical skills to conduct media monitoring, create press review reports, and evaluate product coverage across validated PR channels.

You apply deep market understanding and local language expertise while representing the brand confidently at press events and activations.