• Support the planning and execution of PUMA marketing campaigns and activations (lifestyle, teamsport, run and train (HYROX)), including tracking campaign performance across influencer, PR, social and event activities
• Assist in the organization and execution of events, in-store activations and product launches, and support order follow-ups for retailers, influencers and artists
• Contribute to influencer and creator marketing activities (research, coordination, product seeding) and support PR activities, including press sample management, reporting, and handling press and customer inquiries
• Coordinate with PR agencies, retailers, customers and internal stakeholders
• Assist in the localization and execution of social media content in line with brand guidelines, and support the preparation of presentations, marketing materials and sell-in meetings
• Provide general support to the marketing department and actively contribute to a wide range of projects and day-to-day operations within the Central Cluster marketing team

• Enthusiastic, proactive and flexible; driven, stress-resistant and able to manage multiple tasks under time pressure
• Service-oriented and representative; takes initiative and responsibility
• Affinity with lifestyle and sports
• Valid category B driving license
• Proficient in Dutch and English
• 3rd or 4th year HBO or WO student (working internship)

If you are a flexible, open-minded, and dedicated individual, PUMA offers exciting opportunities within our dynamic and hardworking team. Several of our colleagues have successfully transitioned into full-time roles after completing their internships. Alongside a strong focus on performance, we value team spirit and an active lifestyle. We regularly come together for sports activities, such as group runs or participating in HYROX events. Ready for the challenge?! In addition, we offer an internship allowance. The internship duration is approximately 6 months (40 hours per week), starting in September 2026. The exact start date can be arranged individually. You will be based at our modern PUMA hub in the centre of Utrecht.

This role is responsible for leading, planning and monitoring marketing communications activities in Malaysia to achieve brand and commercial objectives for the Sportsyle and Motorsports categories, in alignment with Global and SEA directives.

Task 1: Marketing Communications & Campaign Planning
• Lead and implement integrated marketing communication strategies and seasonal campaigns for Sportstyle & Motorsports in alignment with Global and SEA directives.
• Support localization and execution of Global/SEA campaigns and product stories for the Malaysia market.
• Conduct post campaign analysis and reporting, including actionable insights to optimize future campaigns and activations.

Task 2: Brand Activations & Project Management
• Lead end to end execution of brand activations, product launches, seeding initiatives and community events to drive brand visibility and engagement.
• Manage campaign timelines, stakeholders, agencies and vendors to ensure smooth and timely execution across multiple projects.
• Independently manage multiple priorities in a fast-paced environment with minimal supervision.
• Support social media execution for Sportstyle and Motorsports, working with social agencies to manage content calendars, campaign assets and posting schedules in line with campaign priorities.

Task 3: Budget & Stakeholder Coordination
• Support tracking and management of campaign and category budgets to ensure alignment with planned activities.
• Work with internal teams including Retail, Wholesale, Ecom and SEA to support alignment across campaigns and initiatives.

Task 4: Agency & Partner Management
• Coordinate with PR, event, social and production agencies to support execution of campaigns and activations.
• Maintain effective working relationships with external partners including media, influencers and vendors to support campaign delivery.
 

Education: Bachelor's degree of Marketing, Business Management or, relevant studied.

Professional: A minimum of 2 years’ experience in the marketing field. Candidates from fashion brands are preferred, and agency experience is a plus.

IT Skills: MS Office
Language Skills: English
 

Reporting to: Head Category Marketing

Position Summary:

Role

Own and drive the key franchises equity within the Sportstyle business end-to-end – from strategic planning to cultural execution – across channels and consumer touchpoints.

Focus Area

Sportstyle – spanning sneaker culture, street fashion, and lifestyle-led consumption.

Strategic Mandate

Build and scale Marquee franchises in India while strengthening Puma’s positioning within culture, community, and premium fashion ecosystems.

Candidate Profile

Someone who knows every sneaker drop, is deeply embedded in the culture and community, and lives this space beyond work hours. Operates at the intersection of culture and commerce bringing sharp sneaker and street culture knowledge along with strong execution rigour.

Key Responsibilities:

1.  Marquee Franchise Strategy & Growth

• Own the roadmap for key Sportstyle franchises in India driving positioning, scale, and cultural relevance

• Build long-term franchise equity through storytelling, community integration, and visibility across all sales and marketing touch points

• Drive full-funnel impact from awareness to sell-through

2.  Strategic Account & Platform Development

• Build and grow Puma’s presence in premium fashion and lifestyle accounts

• Develop account-specific strategies aligned to Puma’s positioning and partner identity

• Leverage key accounts as platforms for culture-led storytelling and retail differentiation

3.  Integrated Marketing & Activation

• Lead cross-channel marketing initiatives ensuring alignment across brand, retail, digital, and community

• Plan and execute high-impact activations and cultural moments that drive both aspiration and conversion

• Identify opportunities to elevate brand presence beyond traditional campaign formats

4.  Community & Influencer Ecosystem:

• Build and manage a highly curated influencer and community network across fashion, sneakers, and street culture

• Drive a shift from paid amplification to earned cultural credibility

• Identify and collaborate with creators, stylists, and cultural voices who shape the narrative

5.  Cross-functional Leadership & Execution

• Drive strategic projects across teams – working closely with merchandising, content, sales, and external partners

• Ensure seamless execution from idea to on-ground delivery

• Own budgets with a strong focus on efficiency, ROI, and impact tracking

Key Performance Indicators:

• Growth and scale of Marquee franchises and sell-through performance during key campaign windows

• Reach targets met across owned, earned, and paid channels per campaign

• Traffic driven to Sportstyle product pages and retail touchpoints per activation

• Influencer roster relevance and engagement quality, reviewed quarterly

• Store engagement activities delivered consistently across key Sportstyle retail doors

Organizational Relationships:

• Internal: Content, Merchandising, Finance, Legal, Sales

• External: Sneaker and fashion community collaborators, premium fashion and lifestyle accounts, event and creative agencies, multi-brand retail partners

Eligibility Criteria And Functional  Competencies Required:

• 3–6 years in marketing or brand management; brand-side, agency, or startup experience considered

• Genuinely immersed in sneaker and street culture – knows the product, the community, the aesthetic codes, and what makes a brand feel credible in this space

• Proven track record running influencer programmes and delivering consumer activations end-to-end

• Operationally reliable – pressure-tested, no task too small, accountable on timelines and budgets

• Proficient in PowerPoint and Excel; clear communicator in briefs, decks, and in the room

• Attitude, cultural fluency, and hunger weighted above institution or pedigree

• Lead & management of PUMA Europe Social Media presence.
• Lead and develop the social media team.
• Connect between global social media strategy and local area needs across Europe.
• Optimize and drive efficiency across EU areas of Social Media channels.
• Budget planning & ongoing follow up for your field of play & responsibilities.
• Represent Europe in the global social media team.
• Planning and implementation of owned and shared social media and influencer campaigns to drive engagement and brand heat in close collaborations with Media, Influencer and category teams in Europe, global and areas.
• Lead our social media agency development content calendars & product/event rollouts. 
• Guiding and briefing Social Media campaigns to external/internal digital agencies.
• Creation of briefings for social media content productions.
• Facilitate engaging and innovative content creation for Instagram & partner channels.
• Define, work and track relevant seedings campaigns to drive organic awareness.
• Take care of tracking and reporting social media KPI & content
• Stay connected and aligned with relevant stakeholders & share relevant results proactively, (internal & external) to achieve goals.
• Plan relevant social media activations as 360 integrated marketing campaigns and part of the full marketing funnel, reflecting cross functional needs, to support sell through.
• Understand the business priorities within your field of play / category and understand the why.
• Prioritize business relevant actions & projects​ differentiation of importance & urgency.

As Director, Global Loyalty & Membership, you will define and lead the global strategy for our loyalty, membership and CRM ecosystem, establishing it as a core customer value add and commercial growth lever globally for our company.

This role goes beyond program management: it is about setting direction, shaping how the organization leverages loyalty to drive customer lifetime value, and ensuring it delivers measurable, enterprise-level business impact. You will connect strategy to execution, aligning teams across eCommerce, marketing, product, technology, retail, legal and regions to build a scalable, high-performing membership model that reinforces brand equity and commercial performance.

You will operate at the intersection of customer, commercial performance, and organizational alignment - translating ambition into a clear, outcome-driven roadmap and ensuring it is executed with rigor across a complex, global environment.

• Define and own the global loyalty & membership vision and multi-year roadmap, ensuring tight alignment with brand strategy, DTC growth ambitions, and long-term customer value creation
• Oversee the end-to-end design and evolution of the loyalty program, including value proposition, tiering, benefits, earn & burn mechanics, experiential vs. monetary rewards, and full member lifecycle orchestration
• Leads global CRM efforts, driving personalization, segmentation, and data‑driven decision‑making
• Build and lead a high-performing global loyalty & membership team over time, defining the right capabilities, structure, and ways of working to scale the function as a core growth engine
• Own the business case and economics: in partnership with BI and Finance, define and steer CLTV uplift, retention impact, margin dynamics, breakage, and ROI - embedding loyalty as a measurable driver of profitable growth
• Lead the integration of loyalty into the broader commercial ecosystem, ensuring it is fully embedded across CRM, paid media, onsite experience, and trading levers to unlock incremental value across the funnel
• In concert with IT & Marketing, steer platform configuration, scalability, and continuous evolution across regions, ensuring future-proof architecture and operational excellence
• Act as the global point of alignment across functions and markets, setting clear guardrails and governance while enabling local teams to execute with speed and relevance
• Establish a best-in-class performance and governance framework, with clear KPIs, reporting structures, and operating rhythms that drive accountability and transparency at all levels of the organization
• Continuously evolve the program through innovation, partnerships, and new value creation models, ensuring the proposition remains differentiated, competitive, and ahead of consumer expectations
• Lead post go-live optimization as an ongoing growth engine, leveraging data and experimentation to continuously unlock incremental value and improve performance.

• Extensive experience (10+ years) defining and leading loyalty or membership strategies at scale, ideally within global retail and eCommerce, fashion, lifestyle, or sportstyle environments
• Experience building, leading, and developing high-performing teams, with the ability to scale talent and capabilities in line with business ambition
• Strong commercial and analytical mindset, deeply fluent in CLTV modeling, cohort analysis, retention dynamics, unit economics, and margin trade-offs, with the ability to translate insight into action
• Proven track record of building and scaling programs from zero to one, with full ownership from strategy through execution and optimization
• Experience navigating and shaping complex loyalty and CRM technology ecosystems, including platform selection, integrations, and long-term scalability considerations
• Ability to operate and influence at senior leadership level, aligning diverse stakeholders across marketing, digital, finance, product, and technology through clear, data-driven narratives
• Strategic yet highly execution-oriented: able to set direction while driving delivery in a fast-paced, ambiguous environment
• Strong leadership presence with the ability to drive alignment, clarity, and momentum across global, matrixed organizations.

As our Paid Media Lead, you will shape how paid media generates profitable growth across the Puma global ecommerce business. You will lead activities across search, paid social, display, and emerging channels, raising the bar on strategy, automation, measurement and execution whilst building and inspiring a world-class team. 

You will lead and elevate an existing team, sharpen channel strategy, raise execution quality, and ensure media investment delivers incremental growth. 

To succeed in this role, you must have been a hands-on operator yourself. You know what great looks like across campaign structure, bidding, audiences, feeds, creative testing, measurement, attribution and pacing. You can motivate agencies, platforms, and internal teams with knowledge, passion and credibility. 

You will be part of the Global Acquisition & Retention team and work closely with Brand, regional teams, BI, Finance, CRM, MarTech, and external partners to make paid media a true growth engine.

• Define and lead the global paid media strategy across search, paid social, display, and emerging channels
• Desire to deep dive into campaign performance, extracting actionable insights to iterate on strategy and inform future marketing activity
• Own the global paid media roadmap across structure, capability, measurement, automation, operating model, and partner management
• Act as the senior expert across Google Ads, SA360, DV360, CM360, Meta, TikTok, Pinterest, Snap, and other relevant buying platforms
• Set global standards for campaign architecture, tracking, audience strategy, creative testing, budget allocation, bidding, and optimization
• Ensure investment decisions are grounded in strong commercial logic, moving beyond just CPA into contribution margin, CLTV, payback, customer quality, and incrementality
•  Partner with BI, Finance, and MarTech to strengthen measurement frameworks, improve forecasting, and build a clearer view of channel effectiveness across the funnel
• Drive advanced automation and AI adoption across paid media to improve speed, quality, and efficiency
• Lead and inspire the paid media team into a state-of-the-art center of excellence
• Own ad platform and agency relationships and, together with our Senior MarTech Manager, key AdTech partner relationships
• Contribute and challenge channel mix, budget allocation, and current ways of working to unlock better growth
• Cross-functional collaborate with CRM, Brand, Content, and Creative teams to connect paid media to the broader customer journey
• Build a strong test-and-learn agenda across audience, creative, bidding, landing pages, markets, and channels
• Identify and test new growth opportunities, exploring emerging platforms and driving innovation through new formats, tools, and technologies
• Support senior stakeholders with clear, data-backed narratives on performance, trade-offs, and future growth opportunities
• Stay ahead of industry trends and platform updates to continuously improve our media effectiveness and maintain a competitive edge.

• Extensive experience in paid media leadership roles, ideally across both a fast paced consumer brand and leading media agency
• Deep and recent hands-on expertise across paid search, paid social, and ideally display
• Strong platform fluency across Google Ads, SA360, DV360, CM360, Meta, TikTok, and other major buying platforms
• Deep familiarity with the wider media and data ecosystem, including CDPs, analytics platforms, tagging frameworks, and audience activation workflows
• Highly data driven and adaptable with the ability to interpret complex performance data and turn it into clear, strategic recommendations
• Commercially driven, with a clear view of healthy acquisition beyond just ROAS
• Experienced in setting up global paid media playbooks and guardrails for regional execution
• Strong understanding of automation and AI in media buying, including smart bidding, feeds, rules, scripts, experimentation, and workflow automation
• Strong command of forecasting, budget pacing, incrementality, testing, and investment trade-offs
• Proven experience leading and scaling teams, with the ability to raise the bar on performance and accountability
• Experience working in complex global or multi-market environments
• Excellent stakeholder management skills in a matrixed organization
• A passion for testing and learning, with a finger on the pulse of the latest media trends and emerging technologies.

• Responsible for managing the marketing activation for PUMA initiatives within the Commercial Lifestyle & Alternative Specialty wholesale channels
• Increase PUMA brand visibility, consideration and desirability by developing and executing compelling, on-brand, commercially relevant marketing plans that ultimately drive demand for PUMA product. 
• Partner with cross-functional marketing team members in creative services, visual experience and media to develop integrated omni-channel marketing plans 
• Work with collaboration partners, agencies, and freelance relationships as needed to achieve business goals.  
• Support the marketing leadership team on all aspects of the Go-To-Market process. 
• Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations 
• Develop and manage brand activation strategies including paid media, events and sponsorships that are tied to regional initiatives and the key accounts   
• Work cross-functionally throughout the organization with sales, merchandising and marketing to effectively develop and manage campaigns that tell brand stories and generate sales.  
• Stay current with consumer trends as it relates to social and retail behaviors to develop and implement relevant and effective marketing programs, which grow the PUMA brand and business. 

• 2-4 years of experience in marketing, eCommerce, retail media, or paid media, preferably within or with apparel, footwear, or lifestyle brands
• Proven experience planning, executing, or supporting digital and paid media programs, including campaign planning, activation, and performance analysis
• Hands-on experience working with major wholesale retailers and digital marketplaces, including Amazon
• Strong understanding of media planning concepts (reach, frequency, funnel strategy, KPIs) and how paid media supports commercial and sell-through goals
• Experience partnering with external agencies (media and/or Amazon Ads) to brief creative, align on strategy, and optimize campaign performance
• Working knowledge of Amazon Ads platforms (e.g., Sponsored Ads, DSP) or other retailer media networks is strongly preferred
• Ability to interpret media and performance reporting to provide clear insights, recommendations, and recaps
• Experience managing multiple accounts, timelines, and stakeholders simultaneously in a fast-paced environment
• Strong communication and relationship-management skills, both internal and external
• Highly organized, detail-oriented, and action-oriented with a strong execution mindset
• Proficiency in Microsoft PowerPoint and Excel; experience with reporting dashboards and retailer media reporting tools is a plus

The hiring range base pay for this position is $62,700 - $83,380 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience

• 6–8+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries.

• Proven experience developing annual category marketing plans aligned with global strategies.

• Strong background in full‑funnel marketing, including campaign planning, channel activation, and content orchestration.

• Experience leading cross‑functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams.

• Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits, and launch strategies.

• Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs.

• Experience working across European markets and adapting global initiatives to regional or local needs.

The Teamhead CRM Marketing leads a high-performing team, maximizes the impact of our agency partner. This role pushes our retention programs forward with speed and creativity that keep consumers engaged and coming back. Partnering across Ecommerce, Retail Marketing and PNA (PUMA North America) Marketing, and Global Consumer Retention, this role elevates the Direct-to-Consumer business and strengthens long-term brand affinity.

• Lead, coach, and develop the Retention Marketing team to elevate performance and support long‑term career growth.

• Manage and optimize the output, performance, and partnership effectiveness of the external retention agency.

• Own the strategy and execution of CRM, including Email, App messaging, SMS, lifecycle journeys, and loyalty programs that strengthen engagement and drive repeat purchases.

• Analyze, test, and refine retention campaigns to improve key consumer metrics and maximize lifetime value and repeat buyer rate.

• Ensure executional excellence of retention initiatives across Email, App messaging, SMS, and Loyalty channels.

• Collaborate closely with Ecommerce, Retail Marketing, PNA Marketing, and Global Consumer Retention to advance shared business goals.

• Translate customer insights, behavior, and data into actionable strategies that accelerate retention performance.

• Oversee segmentation, targeting, personalization, and campaign planning to deliver relevant, consumer‑centric experiences.

• Align regional retention programs with global frameworks while adapting strategies to meet PNA business needs.

• Support the Director of Digital & Performance Marketing on strategic planning, forecasting, and DTC growth initiatives.

• 8+ years of digital marketing experience, preferably within retail, ecommerce, or a related consumer‑driven industry.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Deep hands‑on experience with Email, SMS, Mobile App marketing, and Loyalty marketing with a strong understanding of performance marketing channels.
• Proven track record building and managing complex, multi‑channel consumer journeys that drive engagement and retention.
• Advanced CRM expertise across multiple communication, data, and marketing technology platforms.
• Demonstrated experience leading, coaching, and developing team members to elevate performance and capability.
• Strong background in consumer segmentation, audience insights, and data‑driven decisioning.
• Demonstrated analytical capability with solid financial and business acumen.
• Ability to distill complex data and technical detail into clear, compelling executive‑level recommendations and presentations.
• Highly organized with strong attention to detail; excellent communication skills; experience in loyalty, fashion, lifestyle, or footwear industries is a plus.

The hiring range base pay for this position is $90,200-$122,430 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

• Develop and execute CRM campaigns in the email channel with a primary focus on driving DTC and ecommerce revenue and improving conversion rates
• Create omnichannel consumer lifecycle journeys in partnership with other Retention team stakeholders and define email automation touchpoints, business rules, and content
• Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, QA, deployment, CRM agency collaboration, and reporting
• Sync with launch, merchandising, retail, and promotional calendars to support priority initiatives in parallel with other Retention and Performance Marketing channels
• Elevate the email channel through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight
• Implement new CRM technologies and innovations to personalize and segment communications
• Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization, to optimize campaigns to improve channel KPIs
• Define and optimize audience segmentation strategies and create audience segmentations for all email campaigns and automations
• Collaborate with site and other channel owners to prioritize and execute omnichannel CRM tests
• Lead acquisition initiatives by partnering with site/app partners to drive email opt-ins and optimize sign-up journeys and touchpoints
• Analyze performance metrics and leverage business insights to identify trends and opportunities for optimizations and to drive engagement and efficiency
• Provide clear communication and coordination of campaign briefs, deliverables, timelines, dependencies, and blockers
• Manage the health of the email channel and the email opt-in database by regularly monitoring channel performance KPIs and identifying business opportunities

• 2-4 years of e-mail and/or CRM marketing experience in a fast-paced, direct-to-consumer environment with a proven track record of delivering results
• Familiarity and high comfort level working in email service providers/CRM platforms and analytics tools (experience with Emarsys and dashboards a plus)
• Experience with testing design and methodologies, personalization, and marketing automation
• Experience with audience segmentation
• Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
• Keen creative eye with ability to translate business objectives into comprehensive creative briefs
• Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
• Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
• Solution-oriented with a penchant for strategic thinking and problem solving
• Retail, sportswear, or fashion industry experience/interest highly preferred

The Hiring range base pay for this position is $62,700 - $83,380 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience