PUMA is seeking a Director Marketing Planning to lead our global marketing calendar, budget allocation, and key operational processes. This role plays a critical part in defining PUMA’s global marketing blueprint, ensuring executional excellence, and driving cross‑functional alignment across categories and regions.

• Define the global marketing approach in line with the overall brand masterplan, seasonal calendar, and key brand moments
• Lead cross‑functional planning and set priorities across categories and regions
• Oversee global marketing budget allocation, forecasting, and investment governance
• Coordinate with marketing controlling, indirect procurement, and brand finance
• Lead a marketing “special project taskforce” to drive transformation initiatives
• Partner with regions, providing strategic guidance and alignment frameworks
• Oversee marketing operations (e.g., samples, seeding) to ensure efficient execution
• Optimize processes and tools to enhance planning, workflows, and accountability
• Ensure consistent global–regional integration and communication.

• 10+ years of experience in marketing planning frameworks, brand blueprints, or marketing operations
• Strong strategic thinking with the ability to translate business goals into actionable plans
• Proven experience managing large‑scale budgets and cross‑functional initiatives
• Excellent stakeholder management across regions, categories, and leadership levels
• Strong analytical and financial acumen
• Experience leading teams and driving complex transformation projects
• Deep understanding of marketing operations and agency management
• Industry experience in sports, lifestyle, or consumer goods (preferred).

Lead PUMA’s global entertainment, influencer, creator and cultural talent strategy, building a world-class ecosystem of celebrities, artists, musicians, athletes, creators, stylists and cultural tastemakers who increase brand relevance, desirability and commercial impact.

Based in Los Angeles, the role serves as PUMA’s global hub for entertainment, creator culture, music, sport culture, fashion and youth influence, ensuring the brand is connected to the people, platforms and moments shaping global culture.

The role is accountable for moving PUMA from ‘single campaign-based’ influencer activity to a structured, global entertainment and creator marketing model that supports brand heat, product demand, social engagement and commercial conversion.

Global Entertainment & Influencer Strategy

• Define and lead the global entertainment, influencer and creator marketing strategy across all major brand, category and commercial priorities.

• Build a global talent architecture across celebrities, musicians, actors, athletes, creators, streamers, stylists, cultural connectors and commerce creators.

• Identify which talent drives brand elevation, category credibility, social velocity, community relevance and commercial conversion.

• Ensure entertainment and influencer activity is integrated into global brand planning, campaign development and product launch strategy.

• Develop long-term cultural partnership opportunities that strengthen PUMA’s position in sport, fashion, music, entertainment and youth culture.

Talent Network & Relationship Management

• Build and manage PUMA’s global network across entertainment, music, sport, film, fashion, gaming, creator platforms and cultural communities.

• Act as senior relationship lead with agents, managers, publicists, stylists, labels, studios, creator agencies and key cultural intermediaries.

• Establish PUMA as a preferred partner for culturally relevant talent through meaningful, long-term and mutually valuable partnerships.

Influencer & Creator Operating Model

• Design and implement a global operating model for influencer and creator marketing across HQ, regions and markets.

• Establish globais standards for talent identification, vetting, tiering, contracting, usage rights, briefing, approvals, reporting and brand safety.

• Build and maintain a global talent database and pipeline across entertainment, creators, VIPs, stylists and cultural connectors.

• Balance global consistency with local cultural relevance across all influencer and creator activity.

Campaign, Category & Product Integration

• Partner with Brand, PR, Social, Product Marketing, Sports Marketing, Retail Marketing, E-commerce and Regional Marketing teams to embed talent into major campaigns and launches.

• Develop entertainment and influencer strategies for key categories including Football, Basketball, Running, Training, Motorsport, Sportstyle, Women’s and Collaborations.

• Ensure the right talent is matched to the right product stories, cultural moments and consumer communities.

LA Cultural Hub Leadership

• Establish PUMA’s LA-based entertainment and influencer function as a global cultural intelligence and activation hub.

• Build PUMA’s access across LA’s entertainment, music, basketball, fashion, wellness, creator and sport culture ecosystems.

• Translate cultural insight into actionable recommendations for global campaigns, collaborations, seeding, events and product storytelling.

VIP Seeding & Product Heat

• Lead PUMA’s global VIP and product seeding strategy.

• Shift product seeding from volume-led gifting to a curated, high-impact brand heat model.

• Define priority talent, products, moments and objectives for VIP and creator seeding.

• Develop high-touch processes for priority talent, including product access, styling support, gifting, event integration and bespoke storytelling opportunities.

Creator Commerce & Platform Innovation

• Develop creator-led demand models across TikTok, Instagram, YouTube, Twitch, Snap, Discord and emerging platforms and partnering across Marketing teams to connect activity to traffic and conversion.

• Build programs across short-form video, livestreaming, affiliate models, creator storefronts, UGC and community-led product storytelling.

• Ensure PUMA remains platform-native and competitive in the evolving creator economy.

Measurement & Performance

• Develop a global measurement framework for entertainment, influencer and creator marketing.

• Track brand heat, earned media value, engagement quality, sentiment, share of voice, traffic, search uplift, conversion and sell-through contribution.

• Use data and insight to optimize future talent selection, campaign investment and platform strategy.

Team Leadership & Agency Management

• Lead, develop and structure a team of 10–20 people across entertainment marketing, influencer strategy, creator marketing, VIP relations, talent operations and performance reporting.

• Manage external agencies, creator platforms, production partners, talent partners and specialist consultants.

• Own budget planning, forecasting, allocation and performance management.

• Build a high-performance culture combining cultural intelligence, operational excellence, commercial discipline and relationship strength.

• Bachelor's Degree in Marketing
• 15+ years’ experience in entertainment marketing, influencer marketing, creator strategy, cultural marketing, talent partnerships, PR or brand partnerships.
• Experience within global consumer brands, ideally across sportswear, fashion, luxury, entertainment, music, media, platforms or youth culture.
• Strong network across Los Angeles entertainment, music, fashion, sport, creator and cultural ecosystems.
• Strong judgement on brand fit, cultural credibility, reputation risk and talent behaviour.
• Demonstrated ability to build talent partnerships that drive brand relevance, not only paid reach.
• Commercial understanding of how influence connects to traffic, conversion, product demand and sell-through.
• Proven experience leading teams of 10+ people.
• Strong understanding of creator platforms, social commerce, influencer measurement and digital content behaviour.
• Experience working across global HQ, regional and local market structures.
• Experience managing budgets, agencies, contracts, usage rights and legal complexity.
• Ability to travel both Domestically and Internationally required

The hiring range base pay for this position is $156,000-$216,060 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

As CRM Manager, you drive customer engagement and lifecycle performance across Europe by executing and optimizing CRM initiatives.

• Support CRM campaigns across the full customer lifecycle with a focus on email marketing
• Execute acquisition and retention activities across channels and touchpoints
• Plan and deploy campaigns, ensuring high-quality content, consistency, and timely delivery
• Work with CRM tools to manage audiences, data, and campaign setups
• Analyze campaign performance and track key KPIs such as open rate, CTR, and revenue contribution
• Contribute to segmentation, personalization, and customer insights
• Support A/B testing and continuous optimization of campaigns and journeys
• Ensure alignment with brand guidelines, CRM standards, and compliance requirements.

You are a detail-oriented and data-driven CRM professional with a passion for customer-centric marketing and digital innovation. You combine analytical thinking with strong execution skills and a collaborative mindset.

• At least 3 years of professional experience in CRM, E-Mail marketing, or digital marketing
• Strong understanding of CRM KPIs and campaign performance metrics
• Hands-on experience with CRM systems, email service providers, and analytics tools (e.g., Google Analytics)
• Ability to manage multiple campaigns simultaneously with a high level of accuracy and attention to detail
• Basic knowledge of HTML for email creation is a plus
• Analytical mindset with the ability to translate data into actionable insights
• Strong organizational and stakeholder management skills
• Team player with a proactive, solution-oriented attitude
• A passion for delivering outstanding customer experiences
• Fluent in English; additional languages are considered a plus.

• Sportstyle Marketing
  The Local Sportstyle Marketing role is responsible for leading, planning, executing, and monitoring all sportstyle marketing strategies and activities within the country. Working closely with key stakeholders, this role aims to drive brand desirability and achieve commercial objectives through the following key responsibilities

• Global Entertainment Marketing
  Working as a key member of the International Marketing Team, this role focuses on managing all campaign shoots and projects related to brand ambassadors (primarily K-pop artists). The specialist will coordinate diverse needs from global markets and facilitate the on-time delivery of essential assets and materials for entertainment marketing campaigns.
   

• [Task 1] : Strategic Sportstyle Marketing & Brand Events (30%)
  Establish and execute high-level Sportstyle marketing strategies within budget to maximize brand heat. Partner cross-functionally with PR, Merchandising, and Sales to identify seasonal hero products and orchestrate impactful brand events.
   

• [Task 2] Strategic Accounts & Retail Activation (15%)
  Focus strategic efforts on opinion-leading Fashion Specialty accounts to elevate brand positioning. Collaborate with Sales to engineer compelling sell-in/sell-through toolkits and leverage premium product lines to drive retail momentum.
   

• [Task 3] Entertainment Collaborations & Influencer/KOL Networks (25%)
  Amplify brand visibility in pop culture by activating strategic opportunities across music, film, and TV (celebrity placements, licensing, and collaborations). Cultivate and manage a robust network of local KOLs and influencers across music, dance, art, and street fashion through strategic seeding and narrative-driven storytelling to solidify brand credibility.
   

• [Task 4] Global-Local Market Coordination & Brand Alignment (15%)
  Act as the strategic bridge between global HQ and local teams by identifying market needs and facilitating the on-time delivery of essential campaign assets and materials. Ensure all local creative assets and photoshoots strictly adhere to global branding guidelines, while identifying and sharing cross-market best practices in a timely manner.
   

• [Task 5] Ambassador Activation & Content Operations Management (15%)
  Manage all end-to-end marketing activations related to brand ambassadors, encompassing events, seeding programs, social postings, and media interviews. Oversee day-to-day operational execution, including shooting sample logistics, localization/composition of press materials, and the support and review of social media content on global platforms.
   

• Education : Bachelor degree or above

• Professional : 
  - 13+ years of proven marketing experience for an international sportstyle brand
  - Industry: Fast moving consumer goods
  - Leadership: previous management experience

• IT Skills : Highly advanced MS Office Skills (Excel, Powerpoint)

• Language Skills : English skill is necessary

• Competencies : Creativity & Innovation / Initiative / Open Communication&Listening / Planning & Organizing

• Functional Skills : Project Management
   

• Lead and manage the global Teamsport Marketing team responsible for PUMA’s key Football club and federation partnerships, ensuring strong team development, clear prioritization, and best-in-class execution across all activations and campaigns
• Oversee the strategic marketing direction and activation plans for PUMA’s key global Football partnerships, including Manchester City, AC Milan, Borussia Dortmund, Portugal national football team, and the Premier League, maximizing the impact of PUMA’s sponsorship investments through integrated global marketing strategies
• Drive effective short- and long-term communication plans in partnership with the wider marketing organization for global PUMA teams and federations to maximize brand visibility, cultural relevance, and commercial impact
• Oversee action plans for scheduled events, reactive opportunities, and seasonal campaigns across PUMA Football assets, including product launches, club milestones, key fixtures, tournaments, and cultural moments
• In collaboration with Creative Services and agency partners, oversee the creation of premium and impactful content, including visual, video, digital, and social assets to elevate PUMA’s Football storytelling across all channels
• Lead the planning and execution of PUMA’s activations during major club pre-season tours in close collaboration with global and local internal stakeholders, partnership managers, and club representatives
• Lead strategic planning initiatives and provide Football teams and federations expertise to the wider Marketing organization, ensuring alignment between business objectives, product storytelling, and brand campaigns.

• 8+ years of experience in Brand Marketing, or Sports Marketing, preferably within the sporting goods, football, or lifestyle industry
• Proven leadership and people management experience, with the ability to lead, develop, and inspire high-performing teams in a fast-paced global environment
• Extensive experience in developing and leading integrated global marketing campaigns and partnership activations for major sports properties, clubs, federations, or athletes
• Strong understanding of the global Football landscape, including club football culture, athlete marketing, fan engagement, and sponsorship ecosystems
• Demonstrated experience managing high-profile partnerships and working with top-tier clubs, federations, agencies, and commercial stakeholders
• Strong strategic planning and project leadership skills, with the ability to manage multiple complex projects and stakeholders simultaneously
• Proven experience leading cross-functional teams and collaborating effectively with Product, Creative, Sports Marketing, PR, Social Media, Commercial, and regional marketing teams
• Strong skills in storytelling, campaign development, agency management, budget oversight, and integrated brand communications
• Excellent communication and presentation skills, with strong intercultural competence and stakeholder management capabilities across global markets
• Highly organized, proactive, resilient, and solution-oriented, with the ability to perform confidently under pressure and within tight timelines
• Fluent in English; additional languages are considered a plus
• Willingness to travel internationally on a regular basis.

• Support ongoing Marketing Analytics & Effectiveness projects, including Marketing Mix Modeling, post-campaign reporting, and data infrastructure enhancements

• Consolidate and analyze data from Google Analytics, Campaygn, Sprinklr, and Brandwatch, and assist in the development of benchmarks and best practices

• Create and maintain relevant Marketing Analytics training guidelines and documentation

• Manage smart link creation and ensure consistent naming convention adoption across the Global Marketing Analytics ecosystem

• Support with the centralization and standardization of Owned, Shared, and Earned Media data across regions, channels, and business units.

• Enrolled student in a relevant field, such as Business Administration, Marketing, Economics, Mathematics, Statistics or similar

• Excellent command of English language, both written and spoken

• Passion for data analysis with a strong interest in Marketing and E-Commerce

• Experience in Microsoft Office Suite, especially MS Excel and PowerPoint

• Creative thinker, curious, open-minded, and excellent team player

• Starting date: 01.08.2026; Duration: 6 months.

• Define and execute PUMA’s global social media and content strategy across all key platforms, driving brand heat, cultural relevance and full-funnel demand
• Build and lead a global always-on content engine delivering fast, platform-native, high-quality storytelling across sport, lifestyle and culture
• Establish a distinctive PUMA voice, content rhythm and social behavior that resonates with next-generation consumers
• Turn athletes, ambassadors, creators and cultural moments into scalable, high-impact content engines
• Drive social as a core demand generation channel, linking storytelling to product desirability, traffic and conversion
• Lead global platform excellence, innovation and test-and-learn approaches across emerging formats, technologies and communities
• Build a strong global-to-local operating model enabling both consistency and local cultural relevance across markets
• Define KPI frameworks and performance systems that measure brand impact, engagement and commercial outcomes.

• 12+ years of experience in global social media, content creation or digital marketing leadership roles within sporting goods, fashion, lifestyle or consumer brands
• Proven track record of building culturally relevant brands and driving measurable business impact through social and creator ecosystems
• Deep expertise across major platforms (e.g. Instagram, TikTok, YouTube, emerging channels) and strong understanding of platform-native content and trends
• Strong commercial acumen with the ability to connect brand storytelling to demand generation, e-commerce and retail performance
• Experience leading global teams, agency ecosystems and complex matrix organizations with multiple stakeholders
• Strong creative and editorial judgement with a sharp sense for cultural trends, storytelling and brand voice
• Data-driven mindset with expertise in performance measurement, social analytics and insight-driven decision making
• Excellent leadership, communication and stakeholder management skills, with the ability to influence senior leaders and inspire teams globally.

• Support the planning and execution of seasonal marketing campaigns in close collaboration with key partners, from concept to final roll-out across multiple European markets and channels (retail, e-com, social, CRM)
• Support the planning and execution of key partner activations — including festival activations, artist collaborations, in-store activations, launch events, and creator/influencer initiatives
• Coordinate with external agencies, retailers, and internal stakeholders to ensure smooth project delivery and on-brand execution
• Support content and asset coordination (collecting, organizing, and archiving campaign materials, and supporting channel execution where needed)
• Support reporting and recaps after campaigns and activations (performance tracking, learnings, and clippings where relevant)
• Handle product-related support for campaigns and activations, including product orders, sample handling, and shipment coordination for seeding

• Strong organizational skills with the ability to manage multiple tasks and deadlines in a fast-paced environment
• Enthusiastic, proactive and hands-on mindset, with a high level of energy and a willingness to take ownership
• High attention to detail, especially when working on campaign execution, content, and reporting
• Passion for (sport)lifestyle, fashion, and youth culture, with a strong interest in marketing and activations
• Strong communication skills and a collaborative mindset when working across teams and external partners
• Comfortable with PowerPoint and Excel, with the ability to create clear presentations and structured overviews
• Analytical mindset with an interest in tracking performance and translating results into insights
• Fluent in English; Dutch is preferred as the primary working language within the team (additional languages are a plus)
• Valid category B driving license
• 3rd or 4th year HBO or WO student (working internship)

• Supervisar la construcción de deseabilidad de nuestros productos de Sporstyle y la marca a través de la gestión de PR e influencers. 
• Realizar la ejecución de campañas de marca 360.
• Realizar y hacer seguimiento del report de tendencias de coolhunting, styling, moda y dirección de arte. 
• Gestión de medios para las diferentes campañas de marca y producto
• Coordinar activaciones y eventos locales para las unidades de negocio de sports y lifestyle
• Coordinar con los equipos de planificación, trade, commercial marketing, merchandising y sales la ejecución de las campañas
• Establecer y analizar los resultados de las campañas y planes desarrollados. 
• Seguimiento de presupuesto. 
• Coordinación y gestión con agencias de PR

• 3 años de experiencia construcción de marcas y comunicaciones
• Experiencia en PR y gestión con influencers
• Conocimiento de dirección de arte, styling, moda o tendencias 
• Conocimiento de agencias Medios, Creativa y BTL
• Excel intermedio
• Ingles intermedio 
   

This role is responsible for driving online sales and maximizing advertising efficiency across platforms owned by Meta Platforms; primarily Facebook and Instagram. In addition, this role should have experience in Google Ads to help support search ads when needed. Main focus is on performance marketing, conversion optimization, and revenue growth, ensuring strong ROAS (Return on Ad Spend) from all campaigns.

Task 1: Set up, tracking and optimization, reporting on Meta campaigns across different campaign types.

Task 2: Set up, tracking and optimization, reporting on marketplace on platform ad campaigns.

Task 3: Execution as per campaign calendar to drive sales targets, product awareness and other defined business objectives.

Task 4: Support Google campaigns across different campaign types and to identify high value keywords with conversion potential.

Education: College or bachelor’s degree in marketing or a related field.

Professional: Experience of running Meta Ads (Google Ads will be a plus point).

IT Skills: Understanding of Meta platform & Google Analytics.

Language Skills: English and local language.

This role will primarily be responsible to plan, launch and optimize paid campaigns (Search, PMAX, Display, Video) whilst ensuring good traffic and ROAS. In addition to that, this role will be responsible not only for managing campaigns directly on Google, but also for leading and mentoring a team member handling Meta campaigns.

Task 1: Responsible for Performance marketing channels covering Google, Meta, Affiliate partners, marketplace platforms – track sales, traffic and work with the business team to deliver targets.

Task 2: Responsible for end to end set up including campaign structure, tracking and performance of Google campaigns across Search, Performance Max and other campaign types.

Task 3: Responsible for planning campaigns, creating periodic reports on results, including data analysis and evaluation of KPIs. Identifying patterns and trends in campaign data sets.

Task 4: Engage with the business team to ensure activation of relevant stories, as well as keyword planning and sharing relevant feedback to content team for SEO.

Education: Bachelor's degree in marketing or relevant studied.

Professional: Prior experience of managing marketing campaigns for the brand across Google, Meta.

IT Skills: Google Adwords, managing feeds in google merchant center, Google Pixel, Google Analytics, Meta.

English Skills: English and local language
 

Purpose & Overall Relevance

• This role plays an instrumental part in the way the brand is portrayed and leveraged in association with HYROX partnership within the China market and ensures on a day-to-day basis that we continue to raise the awareness and image of PUMA as a leading brand in Elite Performance.
• He/she will be the key person to drive business for all HYROX licensed merchandise and return on investment, esp. in DTC and gym channel.
• Key driver and implementer of the global HYROX plans into local level.
• To optimize and leverage the relationship between PUMA and local gyms/athletes, and furthermore implement the mutually agreed local & global strategy, driving return on investment and delivering towards the brands position as “HYROX official”.
• Creation and implementation of a mutually agreed local strategic partner plan (following global plan) that forms the guiding principle for how PUMA manages, leverages and commercializes the association, ultimately delivering against agreed KPI’s (qualitative and quantitative)
• Drive and coordinate the process towards optimizing the activation and events.

Key Responsibilities

• Support Performance category lead, on annual planning of HYROX on:
  • related projects esp. in gym/DTC,
  • SPOMA assets (athletes, gyms) management,

with effectively manage and implement relevant budgets.

• Work with team to ensure full alignment with all relevant functions on both global and local level including but not limited to: local entities and sales forces, and all other relevant stakeholders.
• Ensure proper implementation of the HYROX Partnership Strategy in the local market and use of contractual entitlements with strong focus on consumer activation and topics (i.e. CRM, digital / social media etc).
• Constant tracking and analysis of HYROX business as well as local trend in cross-fit market.

• Resolute and a good problem solver, driven to succeed and deliver against expectations
• Strong project management skills
• Fluent in English and Chinese
• Strong market and industry awareness
• Good negotiation and interpersonal skills
• University degree,
• Minimum 10 years’ working experience in Marketing, preferably with experience in Sports Marketing,
• With in-house working experience of Sportswear brand(s),