Your mission
Structure product data to support search engine optimization (SEO) and AI-driven discovery (AEO)
Optimize attributes (titles, descriptions, specs) for search intent & structured data
Ensure product data supports geo-targeted search visibility (GEO) across regions
Own product data completeness and accuracy across puma.com, ensuring products meet global readiness standards before launch
Define and maintain attribute requirements, data validation rules, and taxonomy structures in collaboration with Merchandising, Content, and Product Creation teams
Monitor product data quality, identify gaps, and proactively resolve issues with upstream stakeholders (Product Creation, sourcing, and regions)
Partner with the Product Activation team to support timely product launches and marketplace readiness
Drive the use of AI and automation to improve enrichment, error detection, and operational efficiency (e.g., automated attribute completion, anomaly detection, assisted copy/data generation).
Your talent
4+ years of experience in eCommerce operations, produc data or digital catalog manamgement
Familiarity with PIM systems, data validation workflows, and taxonomy management
Understanding of SEO and structured data
Exposure to automation tools, scripting logic, or AI-assisted data enrichment (e.g., workflow automation, data classification, or generative AI tools)
Strong analytical skills and comfort working with structured datasets and dashboards
Experience in retail, sportswear fashion preferred.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
