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Marketing, Herzogenaurach, Germany

Manager Marketing Core/ Kids/ Accessories

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Build the annual marketing plan for respective categopry based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities .

  • Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts.  

  • Drive Full-Funnel Marketing programs across all consumer touchpoints.  

  • Develop and adapt category-specific activation concepts for key launches .

  • Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce.  

  • Execute category-led brand experiences supporting priority launches and narratives . 

  • Execute local integrated marketing planning for key brand and product campaigns . 

  • Execute with local European markets to drive sell-in and sell-through performance.  

  • Partner with Merchandising Sports and Sales to get input on brand & commercial opportunities, category storytelling and product launch performance.  

  • Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI . 

  • Analyze campaign and content performance, share results and actions to improve brand and commercial KPIs.   

  • Provide structured category insights to global marketing and product teams as part of commercial input and regular feedback sessions.   

Your talent

  • 6–8+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries. 

  • Proven experience developing annual category marketing plans aligned with global strategies. 

  • Strong background in full‑funnel marketing, including campaign planning, channel activation, and content orchestration. 

  • Experience leading cross‑functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams. 

  • Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits, and launch strategies. 

  • Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs. 

  • Experience working across European markets and adapting global initiatives to regional or local needs. 

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Marketing, Herzogenaurach, Germany

Manager Marketing VM & Training

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Develop regional visual merchandising concepts, boards, and guidelines that translate global brand direction into commercially relevant in‑store executions.
  • Adapt global VM frameworks and toolkits into regionally executable concepts aligned with seasonal priorities, launches, and brand moments.
  • Balance brand storytelling with commercial needs by tailoring VM solutions for full‑price, outlet, and campaign‑driven environments.
  • Design scalable VM concepts suitable for different store sizes, layouts, and retail formats.
  • Ensure operational feasibility for Field VM teams and Local Retail Managers by adapting concepts to real store conditions and constraints.
  • Serve as the bridge between strategic VM direction and day‑to‑day store execution to secure consistent implementation.
  • Develop training materials, visual guidelines, and hero‑product education content to support store teams and elevate execution standards.
  • Record and deliver VM training videos that clearly explain concepts, execution rules, and visual standards.
  • Align visual merchandising plans with the regional marketing calendar, commercial activations, and collection drops in collaboration with Marketing, Sales, and Merchandising.
  • Work cross‑functionally with Global VM, Regional Retail, Field VM, and store teams while continuously gathering store feedback to refine and improve VM concepts.

Your talent

  • A strong visual merchandising and retail marketing expertise, grounded in 5+ years of hands‑on experience developing, adapting, and implementing VM concepts across diverse retail environments.

  • A solid understanding of retail operations and commercial KPIs, enabling the ability to connect visual storytelling with sell‑through performance and store‑level execution realities.

  • A high level of creative capability, paired with a strong commercial mindset, to balance brand expression with operational feasibility and business impact.

  • An advanced training and communication competency, including the ability to create, present, and record clear and engaging VM training content for store and field teams.

  • A strong collaboration and stakeholder‑management skillset, essential for working closely with Store Teams, Field VM, Regional Retail, Marketing, and Global VM partners.

  • A high degree of agility and solution orientation, allowing quick adaptation of VM concepts to different store formats, operational constraints, and evolving brand priorities.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Marketing, Herzogenaurach, Germany

Manager Marketing Retail Flagship

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Develop and implement comprehensive retail marketing plans that align with brand strategy and commercial objectives.

  • Tailor in‑store campaigns, promotions, and product launch activations to drive consumer engagement and increase sales.

  • Manage the flagship store’s marketing calendar to ensure timely and consistent rollout of all brand initiatives.

  • Analyze customer behavior, market trends, and competitive activities to inform retail marketing tactics and identify opportunities for improvement.

  • Partner with Visual Merchandising teams to ensure in‑store storytelling, signage, and displays reflect brand guidelines and deliver a premium experience.

  • Oversee the production of POS materials, digital content, and event assets while ensuring brand consistency across all touchpoints.

  • Coordinate campaign development and execution with external vendors and agencies when needed.

  • Collaborate closely with Retail Operations, PR, Sales, and Brand teams to maintain alignment and share insights for continuous improvement.

  • Support store leadership in integrating marketing activities that enhance overall retail performance.

  • Manage and allocate the marketing budget responsibly, and track campaign performance to optimize future initiatives.

Your talent

  • Experience with 3–5 years in retail marketing, brand activation, events, or instore communication—preferably within fashion, sports, or lifestyle environments. 

  • Hands-on experience supporting instore activations, retail campaigns, and event coordination. 

  • Exposure to working with Visual Merchandising, Retail Operations, PR, and Brand teams in an executionfocused capacity. 

  • Understanding of consumer behavior, retail trends, and instore engagement tactics. 

  • Experience coordinating, budget tracking, reporting, and evaluating campaign performance. 

  • Strong execution and coordination skills to support frequent instore activations, events, and retail campaigns. 

  • Excellent organizational skills, including managing timelines, production assets, logistics, and vendor coordination. 

  • Creative mindset with the ability to support storytelling, POS execution, and brandaligned retail moments. 

  • Good communication and collaboration skills to work effectively with crossfunctional teams and external partners. 

  • Comfortable handling event logistics such as materials, shipments, guest lists, and onsite support. 

  • Detailoriented with the ability to monitor campaign performance, prepare basic reports, and support continuous improvement. 

  • Ability to multitask in a fastpaced retail environment with frequent activations and changing priorities. 

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

E-business / Digital, Herzogenaurach, Germany

Manager Marketing Marketplaces Affiliate

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Manage & optimize marketplace paid media advertising as well as affiliate marketing with large budgets across European markets

  • Ensure that the budget spent in both channels is in line with profitability targets 

  • Develop marketplace paid media advertising (Zalando, About You, Otto, Amazon) and affiliate strategy aligned with commercial and brand goals 

  • Independently manage paid media advertising account for Zalando, About You, Otto and Amazon 

  • Manage affiliate marketing channel and partnerships with affiliate network. 

  • Optimize marketplace content, product visibility, and on‑site marketing placements in collaboration with E‑commerce and Merchandising. 

  • Plan and execute seasonal and tactical marketplace campaigns aligned with broader marketing and commercial strategies. 

  • Oversee affiliate promotional calendars, deal structures, and activation plans 

  • Monitor and analyse the performance of marketing campaigns in order to identify new opportunities to increase growth and improve profitability on a daily basis. 

  • Build dashboards and analyze data in depth and present weekly and monthly performance. 

Your talent

  • 3-5+ years of paid media advertising experience (Paid Search, Paid Social, Marketplace Advertising) with Google Ads, Meta Ads, Zalando, About You, Otto and Amazon. 

  • Strong technical expertise working hands-on with Google Ads, Meta Ads, Zalando, About You, Otto and Amazon 

  • Minimum 3 years of hands-on campaign management experience with Google Ads, Meta Ads or Zalando is required. 

  • Hands-on campaign budget management experience.  

  • Extremely KPI focused, result-oriented, and improvement-driven mindset to grow marketplace business and improve ROAS and margin.  

  • Quickly grasp KPIs and metrics and constantly look for opportunities to improve performance 

  • Strong affinity with data analysis, analytics tools and dashboards such as Google Analytics, PowerBI and Lookerstudio. 

  • Strong analytical skills, stakeholder management, and paid media technical know-how 

  • Ability to brief partners, share insights, present data and strong detail orientation 

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

Marketing, Herzogenaurach, Germany

Director Media Europe

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Develop a European media strategy and integrated communication plans for PUMA in line with the Global Brand Comms Strategy, driving ROI, CLV and full-funnel effectiveness  

  • Lead planning and buying of media campaigns across the regional and in the local areas    

  • Develop (online) marketing plans / roadmaps for (digital) activation to increase brand awareness, visibility and support business needs in Europe on a country level  

  • Allocate mktg. budget to media channels, set spending standards based on global frameworks and drive strategic frame for channel budget allocation across the full marketing funnel and channels.   

  • Lead ROI-Analysis and Reserach/Analytics like MMM, across full marketing funnel, incl. Media and non-media channels.  

  • Leverage and adapt global toolkits to regional channel/category specific toolkits   

  • Execute CRM and loyalty on regional level, utilizing global MarTech capabilities for execution  

  • Drive qualified, high-converting traffic via performance marketing e.g. SEA, SEO, Affiliate and CRM and monitorperformance marketing (A/B testing, landing page suggestions, etc.)  

  • Manage agency relationships and ensure campaign delivery, pacing, and optimization   

  • Monitor and create media coverage reports, including the evaluation of the media equivalence value  

  • Identifynew trends, platforms and innovations for technologies and content to drive content and campaign visibility  

  • Lead, build and develop a high-performing Media team  

Your talent

  • Proven professional experience in Media Strategy, Media Planning & Buying, or Integrated Marketing Communications, ideally within a regional or international environment.

  • Demonstrated experience developing regional media strategies aligned with global brand and communication frameworks.

  • Strong experience managing media budgets, including allocation across channels and funnel stages.

  • Hands-on experience with ROI measurement, marketing analytics, and effectiveness modeling (e.g., MMM, performance analysis across media and nonmedia channels).

  • Experience executing and scaling digital marketing and performance marketing activities (e.g., SEA, SEO, Affiliate, CRM).

  • Experience leveraging MarTech and CRM platforms to execute loyalty and customer engagement initiatives.

  • Proven experience managing external agencies (media, performance, analytics) and ensuring delivery, optimization, and governance. 

  • People leadership experience, including building, leading, and developing high performing teams.  

  • Experience working within matrixed organizations and across regional and local market structures. 

  • Ability to translate global brand and communications strategy into impactful regional media strategies. 

  • Strong understanding of full funnel marketing effectiveness, including ROI and CLV drivers. 

  • Proactive identification of new trends, platforms, technologies, and content innovations. 

  • Strong commercial acumen with a clear focus on business impact. 

  • Data-driven mindset with the ability to balance brand building and performance outcomes. 

  • Continuous optimization mindset to improve efficiency and effectiveness. 

  • Highly structured, organized, and detail-oriented.

  • Comfortable managing complexity across markets, channels, and stakeholders 

  • Resilient, adaptable, and confident operating in fast-paced environments. 

  • Strong ownership, accountability, and results orientation. 

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Merchandising / Buying, Herzogenaurach, Germany

Senior Manager Global Go-To-Market Operations (18 months limited)

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Lead by example, executing all tasks and projects with strategic oversight, attention to detail, and a heightened level of excellence and efficiency​

  • Lead a culture of continuous improvement by proactively evolving seasonal GTM processes, ensuring cross-functional alignment, scalability, and adaptability to market dynamics​

  • Drive milestone management by developing scalable frameworks (incl. for key meetings like Line Freeze), optimizing workflows, and ensuring strategic alignment for key seasonal processes and long-term improvements​

  • Continuously evolve the KI framework by shaping its definitions, refining the approach, and ensuring alignment with GTM and marketing objectives​

  • Serve as the primary point of contact for operational queries from markets and business units, providing guidance and issue resolution as needed​

  • Deliver clear and timely business packs and in-season updates (e.g., Weekly Updates) by communicating deadlines and collecting content from Business Units for scheduled releases, ensuring relevant insights are available for decision-making​

  • Confirm that key operational systems are updated by the relevant teams and that all seasonal articles, data, and images are accurate and ready for distribution to the markets​.

Your talent

  • Minimum 5 years of experience in Planning (financial, demand, supply, merchandising) in mid-size organization

  • Professional skills in Excel and Power BI are a must have; skills in SQL, macro programming and AI coding is a plus

  • Good presentation skills

  • Analytical, organization, and problem-solving skills, with the ability to apply experience and knowledge to provide creative solutions to problems

  • Ability to multitask and evaluate multiple requests with multiple degrees of priority simultaneously

  • Collaboration and influencing skills with the ability to follow through on projects both cross functionally and vertically within the organization

  • Ability to execute processes and innovate to support Corporate Targets.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.

Business Development & Strategy, Herzogenaurach, Germany

Director Brand Strategy & Head Office

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

In close alignment with the CBO, orchestrate the definition of PUMA’s future brand strategy: 

  • Translate the company’s overarching vision into a brand strategy that wins consumers, strengthens brand equity and accelerates profitable growth  

  • Develop and introduce a brand-related insights hub to inspire and accelerate strategic decision-making that reignites brand momentum (“think tank”)  

  • In close alignment with the global brand leadership, facilitate the development of the future global brand positioning, architecture, frameworks, priorities and actionable execution plans / toolkits  

 

Lead by example to demonstrate execution of brand strategy:  

  • Identify and manage selected cross-category / cross-functional projects that demonstrate how the brand strategy should be execute across categories / markets  

  • Closely collaborate with the global brand functions that are responsible to ensure that the brand strategy is executed alongside the entire brand calendar and across all categories / markets  

  • Collect bottom-up feedback resulting from strategy execution and provide required strategic guidance / adjustment of future strategic direction  

 

Oversee CBO head office as tactical support:  

  • Act as a senior sparring partner to the CBO by orchestrating priorities, developing and tracking execution of initiatives and targets, managing operational rhythms, developing impactful communications and handling ad-hoc or high-priority requests  

  • Be the drumbeat of the CBO to plan, prepare and support key stakeholders, meetings / milestones and initiatives  

  • Lead as “connector” of the Management Board area by effectively driving cross-functional / cross-category collaboration and communication  

 

Stakeholder Communication & Management:  

  • Communicate with internal stakeholders from C-level to peers and operational colleagues across the organization to ensure their needs are met and questions are answered  

  • Present brand strategies and frameworks to various internal parties to drive for high alignment and strategic clarity  

  • Drive strong alignment and collaboration with Global Commercial organization, particularly Commercial Strategy, ensuring frequent information sharing  

 

Team Management:  

  • Build and manage high-performing global brand strategy team that fosters a results-driven and collaborative culture  

  • Provide strong leadership, development, and supervision to the team, including the definition of clear objectives and resource allocation  

  • Foster best practice exchanges and maintain close relationship with wider Strategy, Transformation and Head Office teams. 

Your talent

  • 10+ years of experience in sporting goods industry in strategic brand roles  

  • Proven leadership experience in agile, fast-paced, international environment  

  • Consumer-centric strategic thinking & problem solving  

  • Strong commercial acumen and understanding of brand building 

  • Extensive stakeholder management abilities 

  • Proven track record in managing highly complex commercial projects  

  • Excellent cross-functional influencing skills 

  • Ability to translate insights into strategic direction.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

Information Systems / IT / Business Solutions, Herzogenaurach, Germany

(Junior) Manager Integrations Transactional Ecosystems

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

We’re looking for a strategic Integration Manager who combines strong technical understanding with a clear business perspective to help shape and optimize PUMA’s digital ecosystem landscape. In this role, you will act as a bridge between technical teams and business stakeholders, translating business needs into effective integration solutions while ensuring seamless connectivity between ERPs and related commercial platforms across PUMA’s digital ecosystems.
 

  • Translate business needs from digital wholesale into clear, actionable technical specifications for SAP S/4HANA and connected ecosystems

  • Design and optimize data flows and define the integration architecture to ensure stable, scalable, and efficient cross‑system connectivity

  • Coordinate the technical implementation of new features & enhancements with the respective product owners, internal as well as external vendors and affected business stakeholders

  • Execute & Support integration testing to secure quality and reliability during rollouts and continuous improvement

  • Lead end‑to‑end troubleshooting for complex integration issues, driving incident resolution across functional and technical teams

  • Provide 2nd/3rd level support for critical processes and interfaces, ensuring business continuity

  • Work hands‑on with APIs, XML/JSON, databases, and SAP integration technologies to analyse and conceptualize end-to-end integrations

  • Collaborate with global stakeholders to shape continuous improvements in the transactional ecosystem landscape

Your talent

  • Bachelor’s or master’s degree in computer science, Information Technology, Business Informatics, or a related field

  • Minimum +3 years of experience in IT integration, system architecture, or enterprise application management

  • Proven track record in SAP integration and related ecosystems. (SAP S/4 HANA experience is a plus)

  • Experience with global rollouts and managing complex integration landscapes

  • Deep understanding of integration technologies, middleware, APIs, and data synchronization processes

  • Strong knowledge of functional and integration testing methodologies

  • Excellent problem-solving and analytical abilities for complex technical challenges

  • Strong communication skills to collaborate across internal teams and external partners

  • Fluency in English; additional languages are an advantage.

This job opportunity will be available in full-time or part-time.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

Retail Stores, Madrid, Spain

Store Manager San Sebastian de los Reyes

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

Funciones

  • Responsable directo de la consecución de objetivos de la Tienda (ventas y KPI).
  • Garantizar el servicio al cliente dentro de la tienda de acuerdo con los valores de la marca y los estándares de servicio de PUMA.
  • Responsable de la selección, gestión y formación del equipo
  • Evaluaciones de Desempeño.
  • Briefings con el equipo.
  • Análisis de clientes, tendencias de compra e información competitiva para impulsar el negocio y dar feedback al Area Manager.
  • Gestionar Loss Prevention
  • Responsable directo del cumplimiento del Loss Prevention dentro de la tienda.
  • Gestionar inventario.
  • Participar en nuevas aperturas y asistir a todos los trainings requeridos; puede ser necesario viajar
  • Mantenimiento del Visual según los estándares de Puma
  • Ejecutar todos los requisitos necesarios para mantener un entorno de trabajo seguro y conforme para el staff de tienda
  • Responsable del cumplimiento de las Políticas y Procedimientos.

Your talent

Requisitos

  • 2-4 años de experiencia en management (retail) gestionando equipos y producto.
  • Gran habilidad de comunicación y motivación.
  • Gran habilidad organizativa y de gestión de tiempo.
  • Liderazgo
  • MS-Office, Outlook, Internet
  • Imprescindible Inglés

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

Iberia Team

IBERIA

Mediterranean atmosphere and all the sports you can imagine: At PUMA Iberia, you'll never run out of things to do.

PUMA Retail

PUMA Retail

Remember: We are stronger together. With our shared momentum we all make PUMA the best place to be.

Retail Stores, Utrecht, Netherlands

Retail Store Manager

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

For our PUMA store in Utrecht, we are looking for a talented Store Manager, who wants to challenge themselves in a dynamic and sporty environment, focusing on the following objectives:

  • Drive Sales & Brand Strategy: Implement medium- to long-term strategies to achieve sales and KPI objectives, promoting PUMA’s sales culture.
  • Team Leadership & Development: Hire, manage, and train a results-oriented team, ensuring training programs are executed effectively.
  • Customer Experience Excellence: Maintain high standards of service aligned with PUMA brand values and deliver outstanding in-store experiences.
  • Operational & Inventory Management: Oversee stock control, physical inventory counts, and compliance with Loss Prevention and Visual Merchandising standards.
  • Analysis & Marketing Execution: Analyze customer profiles and sales trends, provide feedback to the Area Manager, and manage marketing initiatives within budget.

Your talent

  • Retail Leadership Experience: 2–4 years of managerial experience in a customer-focused retail environment (preferably Clothing & Footwear) with measurable objectives.
  • Commercial & Financial Acumen: Strong interest in business and financial aspects.
  • Customer-Centric & Interpersonal Skills: Friendly, reliable, and able to communicate effectively with large groups.
  • Organizational & Technical Proficiency: Excellent time management and proficiency in Word, Outlook, PowerPoint, and Excel.
  • Adaptability & Professional Growth: Self-motivated, adaptable, and committed to continuous development.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA HQ Herzogenaurach

Central Europe

Drive PUMA's sales in Germany, Austria, Switzerland, Belgium and the Netherlands at PUMA Central Europe.

PUMA Retail

PUMA Retail

Remember: We are stronger together. With our shared momentum we all make PUMA the best place to be.

Information Systems / IT / Business Solutions, Herzogenaurach, Germany

IT Cloud Architect

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Design scalable, secure, and efficient cloud architecture following the IT Infrastructure strategy

  • Formulate cloud adoption plans and migration strategies

  • Assess and select appropriate cloud services and technologies

  • Implement security measures to protect cloud infrastructure and data

  • Monitor and optimize cloud resources for cost and performance efficiency

  • Work with stakeholders to align cloud solutions with business goals

  • Establish policies and procedures for the deployment, management, and compliance of cloud environments

  • Offer technical guidance and best practices for development and IT teams

  • Stay updated with the latest cloud features and updates.

Your talent

  • Experience in implementing cloud projects (IaaS, PaaS, DevOps)

  • Deep Microsoft Azure Cloud knowledge (Enterprise Scale/CAF, Azure AD)

  • Knowledge about other Cloud platforms is a win (e.g.: Google Cloud)

  • Basic network infrastructure skills (DDI)

  • Agile Mindset and living a DevOps culture

  • Hands-on mindset, enthusiasm and drive to perform

  • Excellent communication and inter-personal skills with the ability to adapt in a changing environment

  • Flexible and highly motivated to work in an increasing area within a global multi-cultural team

  • Fluent in English

  • Availability to relocate or already based in Germany (Nürnberg Metropolitan region).

This opportunity will be available in full time or part time.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

Information Systems / IT / Business Solutions, Herzogenaurach, Germany

SAP AIF Senior Developer

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

SAP S4 is a key element of this position! We are looking for SAP AIF Senior Developers to manage our S4 Application Interface Framework at PUMA. As part of our global Integration team, you will be responsible for the AIF Implementation & Keeping the SAP S4 system running and defining the future global Standards.

Your key responsibilities are:

  • Conception, realization and administrative support of the AIF Interfaces on SAP S4 System

  • Good understanding of SAP ABAP, RAP programming, SAP AIF, modern S4 interfacing technologies like OData, event messaging, enhancement frameworks etc.

  • Ensuring high quality application management support across different levels i.e. L1, L2 & L3 is delivered

  • Active development of SAP AIF interfaces and object-oriented ABAP programming

  • Coordinate with global and regional competency teams to share knowledge and be a subject matter expert in AIF and ABAP

  • Actively identifying new ways of implementation and keeping the AIF Standards high; drive and support POCs

  • Responsible for the quality management during projects and keeping the system running.

Your talent

  • Previous and practical experience in a comparable position will be highly appreciated

  • At least 6 years of overall experience with specialization in SAP ABAP, SAP AIF, SAP Interface technologies

  • Deep understanding of SAP technology and architecture

  • Experience creating and shaping S4 AIF Interfaces with focus on delivering best to business

  • Proactive attitude to be able to contribute with relevant insights

  • Excellent communication skills in order to successfully connect our vendors, Business Process Managers and regional departments. 

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

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