Your mission
Lead and shape the SEA Retail Training strategy, frameworks, and capability agenda across Owned & Operated (O&O) stores, Partner stores, and Wholesale retail environments. The role operates as a regional training hub, responsible for strategy, content development, digital learning enablement, and performance insights, while working closely with Retail Operations and Wholesale teams to ensure effective execution and measurable business impact across all retail channels.
Task 1: Retail Training Strategy & Frameworks
• Define and drive the SEA Retail Training strategy aligned with company direction, retail priorities, and commercial KPIs.
• Design and deploy regional training frameworks across core pillars: Selling Skills, Product Knowledge, Leadership & Coaching, Brand & Customer Experience.
• Translate global initiatives into SEA-relevant, executable training programs for O&O, Partner, and Wholesale channels.
Task 2: Regional Capability & Flagship Programs
• Design, launch, and govern regional capability programs, including: Running / NITRO Expert Program, Customer Experience (CX) initiatives, Safe Size Foot Scanner initiatives.
• Establish certification standards, assessment criteria, and performance benchmarks.
• Continuously refine programs based on business performance and market feedback.
• Ensure training, adoption, and sustainment plans are in place for all retail technology rollouts.
Task 3: Digital Learning & Platform Enablement
• Own the SEA digital learning strategy, including content design, platform governance, and vendor evaluation.
• Ensure learning solutions are retail-friendly, mobile-first, and scalable across all channels.
• Oversee development of e-learning modules, micro-learning, videos, and training toolkits to support seasonal and ongoing training needs.
Task 4: Stakeholder & Enablement Leadership
• Act as a strategic partner to Retail Operations, Wholesale, P&O, Merchandising, Marketing, and Global teams.
• Enable O&O, Partner, and Wholesale teams through Train-the-Trainer models, digital toolkits, and governance frameworks, rather than direct store-level delivery.
• Facilitate regional workshops, summits, and capability upskilling sessions.
Your talent
Education: Bachelor’s degree in business management, psychology or relevant studies.
Professional: 8-0 years of experience in retail training, capability development, or people development. Proven regional or multi-market experience. Strong understanding of own & operated, and partner / wholesale retail models. Excellent stakeholder management and communication skills.
IT Skills: Advanced proficiency in PowerPoint for executive-ready training decks and storytelling. Strong working knowledge of Excel for basic data analysis, tracking, and reporting. Experience with digital learning platforms (LMS/LXP), including content deployment, tracking, and vendor coordination. Familiarity with customer experience and store execution tools (e.g. Qualtrics, Falcony or similar platforms).
Language Skills: English and local language
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
