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Retail Stores, Johannesburg, South Africa

Retail Sales Associate

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

The Retail Sales Associate is responsible for delivering exceptional customer service within the store environment to achieve or exceed sales targets, KPIs, and profitability goals. This role contributes directly to positioning PUMA Sports SA as the Fastest Sports Brand in the World by consistently upholding brand values and operational excellence standards.

Key Responsibilities

1. Sales & Customer Experience

  • Achieve or exceed individual sales targets, KPIs, and profitability goals.

  • Deliver consistently high standards of customer experience aligned with PUMA Brand Values and service standards.

  • Demonstrate strong product knowledge to support customer decision-making.

  • Identify and communicate merchandise opportunities to Store Management.

2. Operational Excellence

  • Process sales transactions accurately using the POS system.

  • Handle all forms of tender with integrity and precision.

  • Ensure correct application of discounts and promotions.

  • Execute and process incoming and outgoing merchandise efficiently.

  • Maintain the store's housekeeping and ensure full compliance with Visual Merchandising guidelines.

  • Guarantee the store presentation consistently meets or exceeds brand standards.

  • Maintain store facilities and promptly report maintenance requirements.

3. Loss Prevention & Compliance

  • Participate in Loss Prevention training and awareness initiatives.

  • Ensure operational compliance within the store.

  • Maintain a safe and compliant working and shopping environment.

  • Report any safety or compliance concerns to Store Management immediately.

  • Adhere strictly to all company policies, procedures, and operational competencies.

4. Training & Development

  • Complete all required domestic and global training programs.

  • Participate in new store openings and/or closings (travel may be required).

  • Demonstrate continuous improvement and commitment to professional development.

5. Work Schedule Requirements

  • Flexibility to work non-traditional hours, including weekends, evenings, and public holidays.

  • Overtime may be required based on business needs.

Your talent

  • Matric
  • 1–2 years’ experience in a customer-focused retail environment (apparel/footwear preferred).
  • Proven track record of achieving or exceeding sales targets.
  • Strong communication and presentation skills.
  • Ability to resolve complex customer issues effectively.
  • Basic computer literacy and numerical proficiency.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA South Africa

South Africa

Enjoy the sun, lifestyle and outdoor sports together with PUMA South Africa!

PUMA Retail

PUMA Retail

Remember: We are stronger together. With our shared momentum we all make PUMA the best place to be.