Your mission
Assistant Store Manager – PUMA FOC Concept Store
Help Bring PUMA’s New Concept FOC Vision to Life
PUMA is opening a first‑of‑its‑kind Factory Outlet (FOC) Concept Store at Eastern Creek Quarter (ECQ) - and we’re looking for an experienced Assistant Store Manager to play a key role in bringing this new retail vision to life.
This is more than a support role.
As Assistant Store Manager, you’ll be a hands‑on leader on the floor, a trusted partner to the Store Manager, and a key driver of sales performance, team development, and customer experience in a fast‑paced, high‑volume environment.
If you’re ready to step into a leadership role where your impact is visible every day, this is your opportunity.
Your Impact
As Assistant Store Manager, you’ll help translate PUMA’s FOC Concept vision into daily execution. You’ll lead from the front, coach the team in real time, and ensure the store consistently delivers against sales, service, and operational expectations.
You’ll also step confidently into the Store Manager role when required, owning results and leading the business with accountability and energy.
What You’ll Do
This role is highly hands‑on, people‑focused, and performance‑driven, blending floor leadership with operational responsibility.
Lead on the Floor
Spend approximately 90% of your time on the sales floor, engaging customers, selling, and coaching the team.
Set the standard for service, product knowledge, and customer connection.
Drive Sales & KPIs
Support the achievement of sales, KPI, and profitability targets through strong selling culture and commercial awareness.
Use daily and weekly insights to support conversion, productivity, and stock performance.
Support & Develop the Team
Assist with recruitment, onboarding, training, and development of a high‑performing team.
Coach team members and supervisors to build capability, confidence, and consistency.
Support performance reviews, feedback, and succession planning.
Act as Store Manager When Required
Take full operational responsibility for the store when the Store Manager is away.
Lead the team with confidence and ensure all standards, routines, and expectations are met.
Deliver a Strong Customer Experience
Ensure customer interactions consistently align with PUMA’s service expectations.
Resolve customer concerns effectively and professionally, leading by example.
Bring the Concept to Life
Support execution of Global Concept store standards, visual guidelines, and in‑store initiatives.
Help maintain a store environment that is visually strong, organised, and on‑brand at all times.
Operational Excellence
Support inventory management, stock flow, shrink targets, and loss prevention initiatives.
Assist with payroll control, service‑driven scheduling, and operational compliance.
Ensure WHS standards and safe working practices are consistently followed.
Your talent
Who You Are
You’re an experienced, hands‑on retail leader who leads from the front. You’re most in your element on the sales floor, engaging customers, coaching your team, and driving results in a fast‑paced environment. You’re organised, reliable, and ready to take on real responsibility as part of a leadership team launching a new store vision.
An experienced Assistant Store Manager, Supervisor, or Senior Team Leader ready for your next step
Proven experience in a customer‑focused, high‑volume retail environment (apparel or footwear preferred)
Confident coaching teams and leading from the shop floor
Commercially aware and results‑driven
Organised, reliable, and comfortable stepping into broader responsibility
Passionate about sport, fashion, and delivering great customer experiences
Excited to be part of a new retail concept and contribute to building something from the ground up
Why Join PUMA?
Be part of launching a new Concept FOC Store
Real leadership responsibility and development opportunities
A supportive, performance‑driven retail culture
Career pathways within a globally recognised sports brand
Competitive pay, incentives, and team product discounts
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
