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Merchandising / Buying, Herzogenaurach, Germany

(Senior) Director Lifestyle 360 Global Go-To-Market

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Translate BU strategy into a focused global merchandising strategy (incl. range reduction & mandatory range)

  • Develop multi‑year franchise and seasonal plans including forecasting and KPI tracking

  • Build seasonal playbooks and consumer‑centric global assortments.

  • Align Marketing, BU, and Commercial teams to deliver cohesive product stories and distribution plans

  • Deliver global frameworks and seasonal execution supported by in‑season analysis and forecasting

  • Lead market performance reviews (teardowns, recaps) and drive corrective actions

  • Lead, develop, and align the team while ensuring cross-category consistency.

Your talent

  • 12–15+ years of global experience in Merchandising, Commercial Strategy, GTM, or BU leadership

  • Proven ownership of global merchandising strategy and transformation initiatives

  • Expertise in franchise lifecycle management and range simplification

  • Strong commercial acumen across Wholesale, Retail, and eCommerce

  • Highly data-driven with deep experience managing KPI frameworks (revenue, margin, ST, GRR)

  • Strong senior stakeholder influence and excellent executive communication skills

  • Leadership strength with a coaching mindset, consumer obsession, and decisive decision-making.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.

Merchandising / Buying, Herzogenaurach, Germany

Manager Merchandising License Teamsport

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

  • Align regional Teamsport assortments with global product guidelines across Wholesale, E‑commerce, and Retail to support European merchandising execution.

  • Assist in coordinating the Go‑To‑Market process by preparing seasonal launch calendars and ensuring timely alignment with category marketing.

  • Contribute data‑driven inputs for area merchandising plans, helping tailor assortments based on global direction, channel needs, and consumer insights.

  • Support assortment reviews by identifying efficiency improvements, evaluating local commercial deals, and helping analyze revenues, processes, and ROI.

  • Adapt global assortments and tools for European clusters by tailoring product selections to reflect local market and consumer requirements.

  • Maintain accurate regional price lists, update systems accordingly, and consolidate forecasts to support timely global submissions.

  • Provide data inputs for financial planning, including updates for midterm plans, budget scenarios, and category performance reviews.

  • Collaborate with cross‑functional teams—Sports Marketing, Global Product, Sales, Supply Chain, and Marketing—by providing information needed for GTM preparation.

  • Support operational routines by monitoring data quality, coordinating category tasks, managing SMU or collaboration requests, and preparing sales tools and product workbooks.

  • Track in‑season performance, gather regional insights, and assist with adjustments, trend analysis, and improved merchandising forecasts to optimize category results

Your talent

  • A solid educational foundation in Business Administration, Marketing, Merchandising, Product Management, or a related field to support category and assortment work.

  • A strong merchandising and category‑management expertise, built through 3–5 years of experience in retail, wholesale, or consumer‑goods environments.

  • A robust understanding of assortment planning, forecasting, pricing, and product‑lifecycle fundamentals, enabling accurate and commercially sound decisions.

  • A collaborative, cross‑functional skillset for working effectively with Supply Chain, Marketing, Sales, and regional or global teams within a matrix structure.

  • A practical familiarity with SMUs, collaborations, and localized assortment tailoring, supporting market‑specific product adaptations.

  • A solid grasp of European consumer behavior and retail/E‑commerce dynamics, informing channel‑relevant merchandising choices.

  • A strong project‑management discipline and ownership mindset, paired with attention to detail, multitasking ability, and a hands‑on, continuous‑improvement approach.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.

Merchandising / Buying, Tokyo, Japan

Merchandiser

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

業務内容

職務の基本的な業務内容が記述されていますが、限定的ではない事を予めご理解ください。

担当カテゴリー : PRIME SELECT FOOTWEAR & APPAREL

(カジュアルカテゴリー FOOTWEAR & APPAREL

グローバルの方針をベースとしたローカル戦略のプランニング、実行および検証

Financial targetを達成すべく グローバルから毎シーズン、ダウンロードされる戦略をベースとしつつ、日本のマーケット状況に合わせたローカルの戦略を営業、Retail、マーケティング、スポーツマーケティングと連携しながらプランニング、実行する。セルスルーを重視し、その結果検証に基づき、次のアクションにクイックに繋げていく。営業やリテールと密接に連携して、常にバランスの取れた商品ラインナップと、ビジネスに貢献する商品を供給する。

①           プロダクトマーチャンダイジング

  • Global Inline:グローバルオファーをベースとしてマーケットに適切なアソートメントを作成。アカウントエクスクルーシブも戦略的に設定。
  • NRP:ローカルニーズに特化した戦略的な商品をRCCと協業して開発を行う。
  • SMU:アカウント戦略、カテゴリー戦略に基づき、アカウント限定プロダクトとして、NRP同様にRCCへのブリーフィングにて開発を行う。

②           数字管理

  • 上代設定、マージン管理:市場価格を踏まえ適切なマージンが確保できる戦略的なプライシングを実施。
  • Order Forecast:カテゴリーのバジェットを達成するために必要な単品別の数量プランを策定。
  • PO Review:営業、リテールからのオーダー内容をレビューし、次シーズンへのMD、開発に反映。
  • ST Review:フォーカスプロダクトを中心としてセルスルー状況をレビューし、結果に基づきアクションを実施。

③           グローバルGTM プロセス

各ミーティングに参加しローカルマーケット情報を元にグローバルレンジに対する適切なフィードバックおよびリクエストを行う。

  • Merch Review Mtg:グローバルよりダウンロードされるコンセプト、デザインの方向性に対しての日本としてのフィードバック、リクエストを実施。
  • Line Freeze Mtg:Merch Review Mtgに基づいてグローバルよりダウンロードされる最終アソートメントに対してのフィードバックを実施。また最終のプロセスとして商品リクエストも実施。
  • Final Business Pack:マーケティングプランも含めたグローバルの最終戦略を確認

④           ローカルGTM プロセス

  • Kick Off Mtg:グローバルのLine Freeze Mtgのタイミングにて日本におけるシーズナルプランニングをキックオフ。グローバルの情報をベースに、日本としてのトップラインの戦略を策定し上長の承認を得る。
  • Closs functional team:MD、営業、リテール、マーケティングの異なる部署がクロスファンクションとして所属するチームに商品戦略をシェアしカテゴリー戦略をチームとしてまとめる。
  • GTM Mtg:カテゴリーごとにフォーカスするプロダクト、ディストリビューション、マーケティングに関する戦略をシェア。営業、リテールがSales FCSTをプランする情報源となる。
  • 商談会/ Business Mtg:ミーティングに向けたサンプルセッティング、展示会演出など各種セールスのサポート。

⑤           キーアカウントビジネスサポート

  • 商談同行:プロダクトに関する商談時において営業のサポートとしてアカウントと直接のコミュニケーションを実施。
  • SMU開発:シーズナルプランニングのシェアと共に戦略的なSMU開発をアカウントと共に開発。
  • Business Mtg:Key accountとのBusiness Mtgへの参加

⑥           商品情報管理

  • Master Line List:カテゴリーごとの商品マスターとなるリストの管理。
  • サンプル管理:サンプルのオーダー, サンプル修正の案内。
  • デジタルカタログ:カタログ情報の作成、修正。
  • WECS:商品情報システムへの商品コメント作成。
  • 商品問い合わせ対応:アカウント、ユーザーからの問い合わせに基づいた、社内、グローバルへの確認。

Your talent

バッググラウンド・必須スキル

  • カジュアル カテゴリー マーチャンダイジング業務経験(スポーツ業界経験尚可)
  • エクセルとパワーポイントの高いスキル
  • コミュニケーションとプレゼンテーショスキル
  • 英語 TOEIC600点程度(読み書きがある程度できるレベル且つ今後学習意欲のある方、ビジネスレベル尚可)
  •  日本語(ネイティブレベル)
  • クリティカルシンキング
  • 問題解決能力
  • 結果志向

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Want to join our team?

PUMA Japan

Japan

Take fashion to a new level at PUMA Japan, including exclusive products that can only be found here.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.

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