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Merchandising / Buying, Herzogenaurach, Germany

Senior Manager Merchandising Non Inline/Collabs Commercial

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

  • Lead the European merchandising strategy for all Non-Inline and Collaboration categories, aligning regional assortments to global directives across Wholesale, E‑com, and Retail.  

  • Manage the Go‑To‑Market process and launch calendars with category marketing teams to ensure timely, strategic execution.  

  • Analyze data and consumer insights to refine area merchandising plans and support sales planning, focusing on collaborative and exclusive lines.  

  • Adapt global guidelines to local needs, ensure assortments reflect unique market preferences for Non-Inline and Collabs. 

  • Maintain regional price lists for these categories and ensure all product data is accurate across systems. 

  • Track forecasts from channel teams, validate submissions against global deadlines and financial targets.  

  • Collaborate closely with Global Product, Sales, and Marketing teams to coordinate commercial activities and identify new business opportunities for regional wholesale and collaboration partners. 

  • Monitor weekly sales and margins, recommend assortment adjustments to optimize performance and track profitability.  

  • Support the team’s development, foster a high‑performance culture, and coordinate product catalogue creation, sample ordering, and showroom preparation for assigned categories.  

  • Prepare Regional GTM materials, deliver consumer market insights, and support sales and marketing meetings, ensuring strategic alignment and execution across all channels. 

Your talent

  • Bachelor’s degree in Business Administration, Marketing, Merchandising, Product Management, or related field. A Master’s degree is appreciated. 

  • At least 5–8 year international experience in merchandising, product or category management, especially focused on Non-Inline products and Collaboration collections.  

  • Experience in , multi-channel or wholesale environments is valuable. 

  • Comfortable working in big, matrixed organizations—preferably in sporting goods, fashion, or consumer products—with the ability to bring together different teams and align local approaches with global strategies. 

  • Successful track record leading Go-To-Market (GTM) processes, seasonal planning, and cross-functional teamwork, especially for collaborative and exclusive product launches. 

  • Experienced in working with Supply Chain, Marketing, Sales, and Global Product teams to drive commercial projects, optimize assortments, and expand market reach for exclusive and collaborative collections. 

  • Strong understanding of European consumer trends, retail landscape, and ecommerce, with the ability to use market insights for smart merchandising decisions in Non-Inline and Collaboration categories. 

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and employs more than 20,000 people worldwide.

Want to join our team?

PUMA Headquarter Herzogenaurach

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Headquarter Herzogenaurach

Shape PUMA Merchandising

PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.