Your mission
Drive the development and execution of the European merchandising strategy for Running Footwear, ensuring regional assortments are aligned with global product directives and tailored for all channels, including Wholesale, E-commerce, and Retail.
Oversee key elements of the Go-To-Market process and seasonal launch calendars for Running Footwear, collaborating closely with category marketing to guarantee timely and effective product launches.
Develop and optimize merchandising plans and assortments for Running Footwear, leveraging data-driven insights from global initiatives, channel requirements, and consumer trends to support sales planning.
Adapt global Running Footwear assortments and guidelines to meet the unique needs of European clusters, ensuring selections resonate with local market demands and consumer preferences.
Manage and update regional product price lists for Running Footwear in accordance with global guidelines, maintaining data accuracy across relevant systems.
Consolidate and validate forecasts from channel teams, ensuring Running Footwear projections meet global deadlines and financial targets.
Collaborate cross-functionally with Product, Sales, and Marketing teams to coordinate commercial activities for Running Footwear and contribute to channel segmentation strategies.
Monitor in-season performance of Running Footwear products, analyze sales data, and recommend adjustments to optimize margin and range efficiency.
Analyze European consumer behavior and market trends for Running Footwear, translating insights into actionable recommendations for the category.
Support the ongoing development and effectiveness of merchandising tools, processes, and team capabilities, fostering a high-performance culture within the Running Footwear merchandising team.
Your talent
- Bachelor’s degree in Business Administration, Marketing, Merchandising, Product Management, or a related field; a Master’s degree is a plus.
- 5–8 years of experience in merchandising, product management, or category management specifically within the running footwear segment, gained in international, multichannel retail or wholesale environments.
- Experience working in a matrixed global organization, ideally in the sporting goods industry with a focus on running footwear, or in fashion/consumer products sectors.
- Proven ability to coordinate Go-To-Market (GTM) processes, seasonal launch planning, and cross-functional routines for running footwear assortments.
- Demonstrated expertise in assortment planning, forecasting, pricing, and product lifecycle management for running footwear, leveraging data-driven insights and market trends.
- Experience collaborating cross-functionally with Supply Chain, Marketing, Sales, and Global Product teams to drive commercial and category initiatives for running footwear.
- Proficiency in managing SMU, collaboration projects, and localized assortment customization, adapting global running footwear assortments to meet regional and cluster-specific needs.
- Strong understanding of European consumer behavior, retailer landscape, and ecommerce dynamics as they pertain to running footwear, with the ability to translate insights into actionable merchandising strategies.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and employs more than 20,000 people worldwide.
