THREAD THE LOOP
PUMA X VIVID VISION
Turning old threads into new trends. Introducing Thread the Loop and PUMA x VIVID VISIONS. An experimental one-off collection designed by Andrew Burgess and made from PUMA's RE:FIBRE fabric.
Andrew, known for his talent in repurposing unwanted and damaged clothes, was inspired by PUMA’s factory partners during a visit to Turkey. During his visit, Andrew witnessed the PUMA RE:FIBRE process in action and produced his own bespoke RE:FIBRE fabric from recycled polyester garments.
The collection itself reflects the beauty of the RE:FIBRE recycling process, with designs that embody the shredded, depolymerised, repolymerised, and reimagined textiles.
“My brand VIVID VISIONS is all about blending the past with the future, so working with PUMA to create a one-off collection made from a ‘new’ recycled fabric was pretty cool. The fabric strips on the sleeves represent the RE:FIBRE yarn that’s been spun from the melted polymers, and the cut off trousers and jacket reflect the transformative process that is RE:FIBRE.”
The custom PUMA x VIVID VISIONS one-off collection is the final chapter in Andrews’ creative Thread the Loop campaign, a social content series which aims to raise awareness of PUMA’s RE:FIBRE initative.