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THREAD THE LOOP
PUMA X VIVID VISION
Turning old threads into new trends. Introducing Thread the Loop and PUMA x VIVID VISIONS. An experimental one-off collection designed by Andrew Burgess, made from PUMA's RE:FIBRE fabric.
Andrew, known for his talent in repurposing unwanted and damaged clothes, was inspired by PUMA’s factory partners during a visit to Turkey. During his visit, Andrew witnessed the PUMA RE:FIBRE process in action and produced his own bespoke RE:FIBRE fabric from recycled polyester garments.
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The collection itself reflects the beauty of the RE:FIBRE recycling process, with designs that embody the shredded, depolymerised, repolymerised, and reimagined textiles.
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“My brand VIVID VISIONS is all about blending the past with the future, so working with PUMA to create a one-off collection made from a ‘new’ recycled fabric was pretty cool. The fabric strips on the sleeves represent the RE:FIBRE yarn that’s been spun from the melted polymers, and the cut off trousers and jacket reflect the transformative process that is RE:FIBRE.”
The custom PUMA x VIVID VISIONS one-off collection is the final chapter in Andrews’ creative Thread the Loop campaign, a social content series which aims to raise awareness of PUMA’s RE:FIBRE initative.
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