VOICES OF A RE:GENERATION
VOICES OF A RE:GENERATION
Giving four next generation thinkers a voice at PUMA.
We’re showing up for the future of the new generation. A future we want their help to shape. Because we know that change can’t be contained in boardrooms. To do this, we’re working with four next generation thinkers. Behind the scenes it's not all talk. Our Voices of a RE:GENERATION are shaking things up, bringing fresh ideas straight to the top. Through various projects, the 'Voices' are educating, engaging, and co-creating. Bringing valuable perspectives and challenging PUMA to think differently.
“I THINK BRANDS FOR TOO LONG HAVE JUST BEEN TRYING TO SELL US A PRODUCT WITHOUT REALLY LISTENING TO WHAT WE HAVE TO SAY.”
Based in the US, Andrew is dedicated to upcycling materials into trendsetting new outfits. His innovative creations are inspiring a new generation to move away from fast fashion and explore how they can reuse and repurpose pre-loved clothes. Ultimately, he aims to transform the way people consume fashion, and help create a more sustainable world.
AND HEALTHY LIVING VLOGGER
“WE ARE MAKING A CHANGE, THERE IS A CHANGE, THINGS ARE CHANGING, THINGS ARE HAPPENING, GOOD THINGS ARE HAPPENING. WE ALL SHOULD HAVE HOPE AND PUT THIS HOPE INTO ACTION.”
Luke is a popular vlogger based in Germany. His passion for sustainability has landed him a follower count that runs into the hundreds of thousands. From healthy eating to travel and working out, his lifestyle content puts a special emphasis on how to live a more healthy, environmentally responsible life.
ARTIST & CREATIVE CONSULTANT
“WHAT INSPIRES ME IS TO SEE SUCH A BIG COMPANY, PUMA, WITH SUCH AN INFLUENCE IN THE WORLD, BE HELD ACCOUNTABLE BY THE YOUNGER GENERATION.”
Jade is a France-based visual artist known for her powerful use of video and photography that documents the spontaneity and sometimes absurdity of modern life in detail. She also works as a creative consultant, helping brands improve how they communicate important issues like the environment and corporate responsibility.
FASHION ACTIVIST & GLOBAL GOALS AMBASSADOR
“THE ROLES OF BRANDS IN FASHION, SPORTS, LIFESTYLE AND BEAUTY IS BECOMING INCREASINGLY POPULAR AND SIGNIFICANT, AS MAJORITY OF CONSUMERS WORLDWIDE WANT BRANDS TO HELP THEM BE MORE ENVIRONMENT FRIENDLY.”
Aishwarya is recognised as India’s first fashion activist and a UN Global Goals Ambassador. She is a passionate sustainability and climate advocate. Her content focuses on harnessing the power of social & digital media to highlight social injustices in the world today from the lens of fashion, primarily. A Goodwill Ambassador for Youth of India, she’s mobilising youth in accelerating climate solutions through green hydrogen. She works with numerous NGOs & civil society organisations and work to bridge the gap between brands and society at large.
CO-CREATING. EDUCATING. ENGAGING.
REFRESH.REVIVE.REPAIR. A series produced by our Voices of a RE:GENERATION who share some easy tips on how to extend the life of your beloved clothing and kicks.
THREAD THE LOOP
Turning old threads into new trends. Introducing PUMA x VIVID VISIONS. An experimental one-off collection designed by Andrew Burgess made entirely from PUMA's RE:FIBRE fabric.
Next Project coming soon
Currently in production. Watch this space, something exciting is coming soon.
Conference of the people
Conference of the People, powered by PUMA is a first of its kind event. The aim is to create an environment for PUMA’s industry peers, activists, NGOs, experts, ambassadors, and consumers to come together and discuss solutions for some of the fashion industry’s most pressing sustainability challenges. All whilst amplifying the of voices of young people across the world.