herzogenaurach, germany, july 21, 2022
MADE FOR THE HIGHLIGHT REELS PUMA LAUNCHES THE FUTURE 1.4 FASTEST EDITION

Take off from kick off and blaze past everyone with the FUTURE 1.4 Fastest edition, as seen on some of the game’s most exciting entertainers Neymar Jr., Ingrid Engen, James Maddison and Fridolina Rolfö.

More adaptive and comfortable than ever, the FUTURE is all about future innovation and pushing the boundaries of technology for players who shape the game to their vision and skill. With the FUTURE you don’t have to lace up to lock in. The second-generation FUZIONFIT+ technology adapts to the shape of your foot to give you the perfect balance of support and flexibility in each of the key zones, ensuring optimal fit and performance, with or without laces.

The adaptive compression technology perfectly adjusts to the contours of each foot. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.

The FUZIONFIT+ knit utilizes a specific mix of polyester and spandex yarns, with special technical yarns to create the perfect balance of compression, comfort and durability for that second-skin feeling.

 

The FUTURE features Advanced Creator Zones that are engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing and finishing. The mesh material in the forefoot provides a thinner layer between foot and ball for added touch sensitivity. The Advanced Creator Zone patterns allow you to play without constraint, through a mix of grippy textures that help you to manipulate the ball.

A feature retained from the previous model is the Dynamic Motion System outsole designed for optimal traction. The super lightweight PEBA tooling system, with its eye-catching soleplate reduces weight and provides a solid base to generate devastating accelerations, movements and skills in all directions.

 

The FUTURE comes in both Unisex and Women’s specific fits. The Women’s fit has been engineered for the female foot so you can make your mark on the pitch. PUMA continues to cater for the needs of all athletes to ensure they have the tools they need to perform at their highest level.

The FUTURE 1.4 Fastest edition is available from July 21st at PUMA.com and at leading football retailers worldwide.

 

Herzogenaurach, Germany, January 12, 2023
PUMA AND NEYMAR JR. TAKE YOU INTO THE FUTURE OF FOOTBALL AND HOST A COMPETITION TO FIND THE NEXT FUTURE AMBASSADORS

PUMA has today launched the next evolution of the FUTURE football boot franchise. Taking you into the future of football, PUMA will launch the new boot at a special FUTURE World event in Paris. The launch event will be hosted by Neymar Jr. as he looks for the next future star of the game and hopefuls from around the world get the chance to compete in front of the Brazilian superstar to become PUMA Football ambassadors for 2023.

The FUTURE football boot stands for future of innovation and technology. The boot is all about pushing the boundaries of what can be done on the pitch, all whilst doing it with style. The new FUTURE implements a radical new redesign engineered for ultimate agility. The new edition features an innovative FUZIONFIT360 dual mesh upper and integrates PUMA exclusive PWRTAPE technology to enhance support for a space-age adaptive fit, so you can focus on driving the opposition crazy, whether you’re playing with or without laces.

“The introduction of the PWRTAPE technology is an exciting innovation. The placement of the PWRTAPE is based on strain data collected from measuring strain forces on the upper of the boot during a variety of key football movements that include accelerating, running, cutting and kicking,” said Florian Nemetz, Senior Product Line Manager Teamsport Footwear. “The PWRTAPE has then been integrated in a zig-zag pattern to provide targeted support in the high strain areas. This provides our athletes with optimal support with an ultimate locked in fit so you can move without constraints when performing key movements on the pitch.”

To allow athletes to unlock their creativity, the FUTURE features engineered 3D textures placed in key contact zones to enhance ball grip and control when passing, dribbling, and finishing. Another new upgrade to the FUTURE is an all-new plate that includes a split composition designed for ultimate traction and stability.

The Dual-Density Motion System Outsole is made up of a PEBAX composition in the heel for stability and explosive energy transfer with a flexible TPU composition in the forefoot for enhanced flexibility when making sharp changes of direction. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive movements.

“The FUTURE continues to evolve. I need a boot that feels comfortable and allows me to move with speed in all directions. The new FUTURE feels even more supportive and adaptive which helps me to make quick cuts when dribbling with the ball, so I can play without restraint,” said Neymar Jr. “The launch of the new boot is also a beautiful moment because we are looking to find the FUTURE of the game by giving anyone the chance to compete in our FUTURE challenge to become a member of the PUMA family.”

 

Made for her, the new FUTURE Women’s fit has based the volume and instep height on the anatomical shape of a women’s foot for a high performance fit that puts women first. The FUTURE will be worn by Neymar Jr., Julia Grosso, Dzsenifer Marozsán and James Maddison. As a step toward a better future the upper of the FUTURE features at least 30% recycled materials.

The PUMA FUTURE Supercharge edition is available on pre-sale from January 12th at PUMA.com, PUMA stores and specialist football retailers. The FUTURE will then be released globally on January 19th.

 

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Herzogenaurach, Germany, February 25, 2022
THE BAT MEETS THE CAT AS PUMA UNVEILS THE BATMAN FUTURE Z
As a tribute to the must-see movie of the year, PUMA has added a new chapter to the dark knight saga by unveiling The Batman FUTURE Z special edition football boot in honor of the caped crusader.

The new FUTURE Z is the ultimate dark knight on pitch and will take center stage on the feet of Neymar Jr. when PSG face St Etienne on the 26th February and once again in the Ligue 1 fixture against Nice on March 6th.

“I am a huge fan of Batman, he is my favorite character,” said Neymar Jr. “Batman is an icon. I have collected Batman memorabilia for many years so to add this special boot to the collection is perfect. This boot is beautiful, and I am so happy to wear them on pitch.”

Become a legend with The Batman FUTURE Z in PUMA Black, White Lava Blast and Asphalt colorway available from June 3rd at PUMA.com, PUMA stores and select retailers worldwide with the movie releasing in cinema’s globally on March 4th.

Herzogenaurach, Germany, March 17, 2022
PLAY WILD AND UNLEASH YOUR INNER ANIMAL WITH THE FUTURE Z 1.3 INSTINCT EDITION
PUMA has today launched the animalistic FUTURE Z 1.3 Instinct edition, packed full of innovation and technology. The next generation FUTURE has evolved from its predecessor with a unique new look inspired by the game’s ultimate entertainer – Neymar Jr.

The FUTURE Z is engineered for ultimate agility. The new technologically advanced boot will activate your football instincts to let you prey on the opposition with all the confidence of a big cat, taking your game to wild new levels.

The cutting-edge FUZIONFIT+ technology has received a second-generation upgrade. The specially crafted knitted material now extends from the midfoot to the collar opening to provide optimal lock-in and a supportive fit allowing you to play with or without laces.

The adaptive support adjusts to the shape of your feet, as the compression technology perfectly adjusts to the contours of each foot. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.

The FUZIONFIT+ knit utilizes a specific mix of polyester and spandex yarns, with special technical yarns to create the perfect balance of compression, comfort and durability for that second-skin feeling.

The FUTURE Z 1.3 features the all-new Advanced Creator Zones that are engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing and finishing. The mesh material in the forefront provides a thinner layer between foot and ball for added touch sensitivity. The mesh pattern on the medial side provides ultimate softness while the 3D print on the lateral side enables closer ball control.

The Advanced Creator Zone patterns allow you to play without constraint, through a mix of grippy textures that help you to manipulate the ball.

A feature retained from the previous model is the Dynamic Motion System outsole designed for optimal traction. The super lightweight PEBA tooling system, with its eye-catching Z-shaped soleplate reduces weight and provides a solid base to generate devastating accelerations, movements and skills in all directions.

“The most eye-catching feature of the new boot is the evolution of the FUZIONFIT+,” said Florian Nemetz, Senior Product Line Manager Teamsport Footwear. “The FUZIONFIT+ compression technology has become very popular amongst our players because the adaptive fit provides the optimal lock-down feeling in the boots. Player and consumer feedback has helped us to evolve the technology and to enhance the player’s ability to perform a wide range of multi-directional movements. New this year, we have developed Advanced Creator Zones to provide increased grip and softness in the forefoot, which was another key insight from our players. This provides greater control and touch benefits essential for dynamic players.”

“The team have really taken things to the next level with the new FUTURE Z” said Neymar Jr. “The FUZIONFIT+ now extends to the top of the foot and the compression is perfectly balanced allowing me to feel comfortable and move freely. The boot feels like an extension of my foot allowing me to play without restrictions. This is key to the way I play.”

The FUTURE Z 1.3 Instinct edition will be worn by Neymar Jr., Dzsenifer Marozsán, James Maddison, Luis Suárez and Eugénie Le Sommer.

The PUMA FUTURE Z 1.3 Instinct edition and the blackout FUTURE Z 1.3 Eclipse edition are available from March 17th at PUMA.com, PUMA stores, specialist football accounts and at leading football retailers worldwide.

Herzogenaurach, Germany, August 23, 2022
PUMA CAPTURE THAT MILAN TOUCH WITH THE NEW AC MILAN THIRD KIT INSPIRED BY MILANESE STYLE AND THE FLAG OF MILAN
PUMA has today unveiled the stylish new AC Milan Third kit for the 2022/23 season to be worn by the men’s, women’s and youth teams in their respective competitions.

“Milan is an immensely proud city steeped in culture and style. We wanted to do something very different and unique with the new Third jersey by utilizing a new trend driven color to match the forward-thinking fashion of Milan,” commented Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “Another key aspect of the kit is the integration of the flag of Milan that has been placed in the center of the jersey as a tonal graphic to honor the passion and pride of the Milanese people.”

Casper Stylsvig, Chief Revenue Officer of AC Milan, commented: “We are truly excited to release our Third kit today, which, thanks to the fantastic work of our partner PUMA, combines our heritage and our innovative spirit. By reinterpreting some of the city’s symbols in a modern style, we believe we have been able to create a unique product, which can be worn both on and off the football pitch.”

The new Third kit embraces the strategic direction undertaken by AC Milan and PUMA, with the two brands utilizing the style, fashion, and culture of Milan to develop performance and off-pitch fashionable products that tap into the unique Milanese style. A direction that transpires from the official photoshoot of the campaign, which features local Milanese talent, creatives and players from the AC Milan men’s and women’s teams as part of a stylish and elegant ensemble.


The new jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both the Authentic and Replica jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

Celebrate Milanese style with the 2022/23 AC Milan Third kit, available from August 23rd at PUMA stores, PUMA .com, at the AC Milan store at the AC Milan Stadium and acmilan.com/shop and at select retailers worldwide.

The new Third kit will debut on Saturday 23rd August, when the men’s team take on Bologna at the San Siro Stadium in the third matchday of the 2022/23 Serie A season.


Herzogenaurach, Germany, September 7, 2022
Black Station: PUMA reveals first-ever metaverse experience with exclusive NFTs at New York Fashion Week
Sports company PUMA has unveiled its first ever metaverse website experience, called Black Station, which features exclusive NFTs with limited edition redeemable physical sneakers, as part of its ‘FUTROGRADE’ show during New York Fashion Week.

“Twenty years ago, Black Station was PUMA’s home for our most innovative designs in fashion,” said Adam Petrick, PUMA’s Chief Brand Officer. “Given the boundaries we are pushing from a product design and digital standpoint, we found it fitting to bring Black Station back as a new portal for digital exploration across fashion, sport performance, our heritage classics, and innovation.”

The experience begins with visitors entering a hyper-realistic digital lobby space with three separate portals. The first two portals, accessible beginning September 7th, will unveil exclusive never-seen-before Nitro NFRNO and Nitro Fastroid sneakers linked to PUMA’s recent NFT NitroPass mint.



Those who minted a Nitropass can receive two NFTs – one tied to physical products and one that unlocks a customized experience linked to their chosen shoe. Following the Futrograde show, minters can claim their physical sneakers by burning their product-claimed NFT. This marks unchartered territory for the brand in the web3 space, establishing its first PUMA-owned NFT that links digital design with in-real-life physical products for consumers.

For the digital product design, PUMA encouraged their in-house designers to push the creative boundaries to envision what a 3D digital sneaker could look like. “Our team of designers took a lot of liberties when envisioning these footwear styles. We told them the sky is the limit. As a result, we were able to harness their creativity without the typical confines and limitations of our shoe production process,” said Heiko Desens, Global Creative Director and Head of Innovation. “What is just as impressive as the actual designs is the fact that we were actually able to work with development to bring these stunning designs to life.”


The sneakers recontextualize iconic PUMA features through bold, innovative designs. Fastroid takes a performance tech silhouette to the extreme with exaggerated volumes of Nitro foam in gradient high-impact hues. With “sport is art” as the guiding ambition, NFRNO appears like a hybrid collision of the past and future, drawing inspiration from obscure archive styles to arrive at a multi-part molded construction.

The third portal of Black Station will function as the entry to the digital NYFW metaverse fashion show. Visitors will be immersed into an interactive space abstracted with point cloud style effects. They will journey through a digital adaptation of the show, where visitors can interact with the collection’s pieces.

The Black Station metaverse, developed by creative ventures company FTR, has been built with Unreal Engine 5 to produce cutting edge graphics.

David Stamatis, Executive Creative Director and Partner at FTR explains, “We're dedicated to bringing great creative ideas to life through immersive experience, technology, and community. This project, and our partner in PUMA, gave us agency and trust to push into the unknown and test how these creative components can be put together to innovate in the storytelling around product, fashion, and brand. Creating a truly phygital experience has opened our eyes to the immense opportunity for brands in the future."

Visitors can enter PUMA’s Black Station experience at blackstation.puma.com. A limited quantity of NFTs and subsequently exclusive sneakers exist. Visit PUMA’s discord page to learn more about the project.

Herzogenaurach, Germany, September 22, 2022
PUMA AND NIKITA PARRIS OPEN NEW SPORTS COURT TO GIVE THE YOUTH OF TOXTETH ACCESS TO FACILITiES TO PLAY SAFE AND CHASE THEIR SPORTING DREAMS
PUMA hosted a special event which featured the opening of the facility, attended by family, friends, and local children from Nikita’s local leisure centre

The new sports court was unveiled by Nikita in a special launch event in Toxteth with her friends and family from the community. The event hosted a group of young girls and boys from the local leisure centre to meet their hero and play in a number of small sided games to celebrate the opening of the new facility. The new sports court will be open to all children in the local area giving everyone the chance to play.

 

Speaking at the opening of the Nikita Parris x PUMA Sports Court, Nikita Parris said, “I am so proud to be able to give back to my community. I grew up in the area and this sports court was the start of my football journey. I want to inspire a new generation of young girls and boys to try sports and to pursue their dreams of playing sport at the highest level. This is a place I felt safe as a child and now I want to provide a safe place for a new generation of children in the area.”

 

 

The project began when Nikita decided the time was right to refurbish the old facility where she started to play football as a young girl. The aim is to give a new generation the platform to enjoy playing sport.

 

Herzogenaurach, Germany, October 20, 2022
GO CREATE WITH THE LIMITED-EDITION FUTURE 1.4 NJR RARE EDITION. LET YOUR TRICKS DO THE TALKING
With a bag of tricks that is second to none, Neymar Jr. has the ability – and the audacity to drive any defender crazy.

More adaptive and comfortable than ever, the FUTURE is all about future innovation and pushing the boundaries of technology for players who shape the game to their vision and skill. With the FUTURE you don’t have to lace up to lock in. The second-generation FUZIONFIT+ technology adapts to the shape of your foot to give you the perfect balance of support and flexibility in each of the key zones, ensuring optimal fit and performance, with or without laces.

The adaptive compression technology perfectly adjusts to the contours of each foot. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.

The FUZIONFIT+ knit utilizes a specific mix of polyester and spandex yarns, with special technical yarns to create the perfect balance of compression, comfort, and durability for that second-skin feeling.

 

The FUTURE features Advanced Creator Zones that are engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing, and finishing. The mesh material in the forefoot provides a thinner layer between foot and ball for added touch sensitivity. The Advanced Creator Zone patterns allow you to play without constraint, through a mix of grippy textures that help you to manipulate the ball.

The Dynamic Motion System outsole is designed for optimal traction. The super lightweight PEBA tooling system, with its eye-catching soleplate reduces weight and provides a solid base to generate devastating accelerations, movements, and skills in all directions.

The FUTURE 1.4 NJR Rare edition in PUMA Silver, Platinum Grey, Sunset Glow and Elektro Purple is available from October 20th at PUMA.com and at leading football retailers worldwide.

Herzogenaurach, Germany, November 28, 2022
DESIGN YOUR REALITY WITH SKEPTA AND PUMA RS-X’S “REVOLUTIONARIES”

Together, PUMA and Skepta unlock a world where creativity is truly limitless in the new RS-X campaign.

“Revolutionaries” brings into focus the evolution of the RS franchise, expressed through bold colors, modern details, and high-tech accents. Two revolutionaries in their own rights, Skepta and RS-X unite in a new way that embraces the future and honors the past.

PUMA and Skepta break down the gates of reality, to harness the true potential of the individual, teaching us not only to unlock but to share our power with others. The campaign’s visuals follow the London-based visionary artist as he dismantles and rebuilds the world around him, with the ultimate goal of empowering others, allowing them to master their creativity.

PUMA kicks off its partnership with Skepta and his Big Smoke Corporation, to meaningfully shape music, art, and style culture at PUMA. Inaugurating the collaboration, Skepta becomes the front man of PUMA’s new RS-X “Revolutionaries” campaign.

In cooperation with PUMA’s ambassador, consultant, and designer Skepta, the PUMA RS franchise will start to arrive in early November of 2022, accompanied by further evolutions of the RS to follow in 2023.

“From the moment you wake up, you are designing your world. We are the architects. Creativity is limitless.” -Skepta

 

Note to editors:

The original RS franchise traces its origins to 1984 when PUMA endeavored to create the world’s first wearable sports product, and the world’s first smart shoe. The RS’ computing ability, application of biomechanics, and new cushioning technology combined to mark a major milestone not just for PUMA, but for the footwear industry at large.
Starting in 2018, the RS family has grown extensively, with the addition of new styles like the RS-X, RS-X3, RS-2K, RS-Fast, RS-Connect, RS-Dreamer, and more. Now for 2022, PUMA continues to build on the RS legacy.

 

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