herzogenaurach, germany, july 21, 2022
MADE FOR THE HIGHLIGHT REELS PUMA LAUNCHES THE FUTURE 1.4 FASTEST EDITION

Take off from kick off and blaze past everyone with the FUTURE 1.4 Fastest edition, as seen on some of the game’s most exciting entertainers Neymar Jr., Ingrid Engen, James Maddison and Fridolina Rolfö.

More adaptive and comfortable than ever, the FUTURE is all about future innovation and pushing the boundaries of technology for players who shape the game to their vision and skill. With the FUTURE you don’t have to lace up to lock in. The second-generation FUZIONFIT+ technology adapts to the shape of your foot to give you the perfect balance of support and flexibility in each of the key zones, ensuring optimal fit and performance, with or without laces.

The adaptive compression technology perfectly adjusts to the contours of each foot. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.

The FUZIONFIT+ knit utilizes a specific mix of polyester and spandex yarns, with special technical yarns to create the perfect balance of compression, comfort and durability for that second-skin feeling.

 

The FUTURE features Advanced Creator Zones that are engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing and finishing. The mesh material in the forefoot provides a thinner layer between foot and ball for added touch sensitivity. The Advanced Creator Zone patterns allow you to play without constraint, through a mix of grippy textures that help you to manipulate the ball.

A feature retained from the previous model is the Dynamic Motion System outsole designed for optimal traction. The super lightweight PEBA tooling system, with its eye-catching soleplate reduces weight and provides a solid base to generate devastating accelerations, movements and skills in all directions.

 

The FUTURE comes in both Unisex and Women’s specific fits. The Women’s fit has been engineered for the female foot so you can make your mark on the pitch. PUMA continues to cater for the needs of all athletes to ensure they have the tools they need to perform at their highest level.

The FUTURE 1.4 Fastest edition is available from July 21st at PUMA.com and at leading football retailers worldwide.

Herzogenaurach, Germany, January 12, 2023
PUMA AND NEYMAR JR. TAKE YOU INTO THE FUTURE OF FOOTBALL AND HOST A COMPETITION TO FIND THE NEXT FUTURE AMBASSADORS

PUMA has today launched the next evolution of the FUTURE football boot franchise. Taking you into the future of football, PUMA will launch the new boot at a special FUTURE World event in Paris. The launch event will be hosted by Neymar Jr. as he looks for the next future star of the game and hopefuls from around the world get the chance to compete in front of the Brazilian superstar to become PUMA Football ambassadors for 2023.

The FUTURE football boot stands for future of innovation and technology. The boot is all about pushing the boundaries of what can be done on the pitch, all whilst doing it with style. The new FUTURE implements a radical new redesign engineered for ultimate agility. The new edition features an innovative FUZIONFIT360 dual mesh upper and integrates PUMA exclusive PWRTAPE technology to enhance support for a space-age adaptive fit, so you can focus on driving the opposition crazy, whether you’re playing with or without laces.

“The introduction of the PWRTAPE technology is an exciting innovation. The placement of the PWRTAPE is based on strain data collected from measuring strain forces on the upper of the boot during a variety of key football movements that include accelerating, running, cutting and kicking,” said Florian Nemetz, Senior Product Line Manager Teamsport Footwear. “The PWRTAPE has then been integrated in a zig-zag pattern to provide targeted support in the high strain areas. This provides our athletes with optimal support with an ultimate locked in fit so you can move without constraints when performing key movements on the pitch.”

To allow athletes to unlock their creativity, the FUTURE features engineered 3D textures placed in key contact zones to enhance ball grip and control when passing, dribbling, and finishing. Another new upgrade to the FUTURE is an all-new plate that includes a split composition designed for ultimate traction and stability.

 

The Dual-Density Motion System Outsole is made up of a PEBAX composition in the heel for stability and explosive energy transfer with a flexible TPU composition in the forefoot for enhanced flexibility when making sharp changes of direction. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive movements.

“The FUTURE continues to evolve. I need a boot that feels comfortable and allows me to move with speed in all directions. The new FUTURE feels even more supportive and adaptive which helps me to make quick cuts when dribbling with the ball, so I can play without restraint,” said Neymar Jr. “The launch of the new boot is also a beautiful moment because we are looking to find the FUTURE of the game by giving anyone the chance to compete in our FUTURE challenge to become a member of the PUMA family.”

 

Made for her, the new FUTURE Women’s fit has based the volume and instep height on the anatomical shape of a women’s foot for a high performance fit that puts women first. The FUTURE will be worn by Neymar Jr., Julia Grosso, Dzsenifer Marozsán and James Maddison. As a step toward a better future the upper of the FUTURE features at least 30% recycled materials.

The PUMA FUTURE Supercharge edition is available on pre-sale from January 12th at PUMA.com, PUMA stores and specialist football retailers. The FUTURE will then be released globally on January 19th.

Video preview image
Herzogenaurach, Germany, November 28, 2022
DESIGN YOUR REALITY WITH SKEPTA AND PUMA RS-X’S “REVOLUTIONARIES”

Together, PUMA and Skepta unlock a world where creativity is truly limitless in the new RS-X campaign.

“Revolutionaries” brings into focus the evolution of the RS franchise, expressed through bold colors, modern details, and high-tech accents. Two revolutionaries in their own rights, Skepta and RS-X unite in a new way that embraces the future and honors the past.

PUMA and Skepta break down the gates of reality, to harness the true potential of the individual, teaching us not only to unlock but to share our power with others. The campaign’s visuals follow the London-based visionary artist as he dismantles and rebuilds the world around him, with the ultimate goal of empowering others, allowing them to master their creativity.

PUMA kicks off its partnership with Skepta and his Big Smoke Corporation, to meaningfully shape music, art, and style culture at PUMA. Inaugurating the collaboration, Skepta becomes the front man of PUMA’s new RS-X “Revolutionaries” campaign.

In cooperation with PUMA’s ambassador, consultant, and designer Skepta, the PUMA RS franchise will start to arrive in early November of 2022, accompanied by further evolutions of the RS to follow in 2023.

“From the moment you wake up, you are designing your world. We are the architects. Creativity is limitless.” -Skepta

 

Note to editors:

The original RS franchise traces its origins to 1984 when PUMA endeavored to create the world’s first wearable sports product, and the world’s first smart shoe. The RS’ computing ability, application of biomechanics, and new cushioning technology combined to mark a major milestone not just for PUMA, but for the footwear industry at large.
Starting in 2018, the RS family has grown extensively, with the addition of new styles like the RS-X, RS-X3, RS-2K, RS-Fast, RS-Connect, RS-Dreamer, and more. Now for 2022, PUMA continues to build on the RS legacy.

 

PUMA Copyright
FUTURE abonnieren