Corporate Wed, 23.10.2024 - 14:30 PUMA has been named “Universal Fair Pay Developer” in Italy, certified by FPI Fair Pay Innovation Lab. Italy now is the fifth PUMA location to join the rank of certified locations that promote pay equity for all our employees, alongside PUMA Germany, PUMA Spain, PUMA Sweden and PUMA Middle East. Fair Pay in Italy 🇮🇹🤌 62641

Corporate Tue, 29.10.2024 - 11:00 For the first time, a piece of clothing is made entirely from textile waste – no bottles, no packaging, no virgin plastic, just 100% biorecycled fibres. With pioneering developments such as these, the textile industry takes a massive step towards a more circular economy. A recycling breakthrough 62792

Corporate Wed, 30.10.2024 - 16:00 PUMA Hong Kong teamed up with CIC-Zero Carbon Park to host an exciting SWOP SHOP event. This initiative brought together the PUMA Family and participants from Hong Kong, who exchanged their gently used sportswear and activewear. Over 60 dedicated PUMA employees from both, office and retail, volunteered at the event, assisting with sorting clothes, collecting donations, and managing the check-out counters. Thanks to their efforts, PUMA donated over 70 full boxes of collected clothes to the Crossroads Foundation, ensuring these garments are either recycled or distributed to those in need. This not only extends the lifecycle of the clothes but also promotes a sustainable fashion lifestyle. 👚 From Old to Gold 💚 62706

Corporate Tue, 12.11.2024 - 11:53 PUMA has recently been recognized for its strong and purpose-led sustainability initiatives by the Laureus Sport for Good Index. Launched in 2021, the Laureus Sport for Good Index shines light on brands that, through collaboration, innovation and creativity, are making significant contributions across the 17 Sustainable Development Goals (SDGs) as well as aligning their business output with their sports investments and activations. Nelson Mandela famously said in 2000, at the inaugural Laureus World Sports Awards: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does.” This year, an additional 11 brands have been added to the Index, including Puma, Xbox, Lidl, Eon, Tentree and Dove, taking the total number of honourees recognised in the Index since its inception to 76. Determined by an independently adjudicated judging process overseen by a panel of industry experts, the purpose of the Index is to shine a light on organisations that are having the clearest and most meaningful impact, and to provide compelling evidence for the role that sport can play in driving sustainable change. Recognized by Laureus Sport for Good Index 62983

Corporate Thu, 14.11.2024 - 09:42 With Vision 2030 we are expanding on the strong progress we have already made through elevating our 10FOR25 sustainability goals to achieve larger impact in climate action, circularity and human rights by 2030.   Watch our Chief Sourcing Officer, Anne-Laure Descours, unpack our new Vision 2030: PUMA unveils new VISION 2030 sustainability goals 63140

Corporate Wed, 20.11.2024 - 10:36 Last Thursday during PUMA’s Be Well Week, the PUMA HQ welcomed sustainability and healthy-living content creator and one of PUMA’s Voices of a RE:GENERATION, Luke Jaque-Rodney for some cooking fun.   At lunch, Luke served his delicious vegan sweet potato curry to some hungry and thereafter very satisfied PUMA employees. The first 20 to order his lunch menu were even able to leave with either his cookbook full of creative vegan recipes or a special Luke-Jaque Rodney food product! Interested? Check out his healthy and sustainability manufactured products on his online store here: Luke Jaque Rodney Store   Not only that, in the evening Luke hosted a cooking demonstration on how to make decadent hummus, labneh and wraps. He also shared some expert insight on some knife skills and when best to use different types of cooking oils. Do you know which cooking oil is best for salads versus hot stove cooking? Perhaps, next time you can join and learn how to become your very own culinary chef! Luke Jaque-Rodney Inspires Healthy Eating 63265

Corporate Thu, 21.11.2024 - 10:53 Welcome to GREEN FLAGS- PUMA’s new podcast which makes sustainability educational, relatable and just a little competitive!   Because although sustainability is a serious game, who says it can’t be fun?   In this 5-part series, join the hosts, Man United captain, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell, as they uncover surprising truths about sustainability while taking on eye-opening challenges set by PUMA. The goal? The host with the most “green flags” after each week’s challenge will be crowned the winner. Introducing GREEN FLAGS a FOREVER. BETTER. Podcast by PUMA 63314

Corporate Fri, 22.11.2024 - 17:31 Lights ON and in we go! Our CEO, Arne Freundt, has officially opened our second North American flagship store in Las Vegas, just in time for the big race weekend. Revving up Retail: Our Las Vegas Flagship Opens 63384

Corporate Tue, 26.11.2024 - 11:10 PUMA has earned top-tier recognition in the 2024 Material Change Index by Textile Exchange, a global non-profit organization driving progress in responsible materials sourcing.     Their aim? to help the fashion industry achieve a 45% reduction in greenhouse gases from raw material production by 2030.     This index recognizes brands that stand out in integrating sustainable materials strategies, aligning with global climate goals, and advancing circular material use. The achievement presents as a significant milestone for PUMA, which rose from the second highest “Scaling” tier in 2023.    Responsible Materials at the Core of PUMA’s Mission  “We understand the critical role materials play in reducing our carbon footprint and environmental impact,” said Anne Laure Descours, PUMA’s Chief Sourcing Officer. “Being recognized as a leader in the Material Change Index motivates us to push even further in strengthening our materials strategy.”    As part of our 10FOR25 sustainability targets, PUMA is aiming to ensure that 9 out of 10 of our products are made with preferred fibers or certified materials. In 2023, this was already the case for 8 out 10 products, where:    99.7% of leather came from Leather Working Group-certified tanneries.  99.2% of cotton was certified or recycled.  99.4% of paper and cardboard packaging met certified standards.   65% of polyester in apparel and accessories was recycled.    PUMA’s recognition by the Material Change Index underlines our commitment to setting industry standards for responsible materials sourcing.    There’s only one Forever. Let’s make it Better.  Our Material Strategy Receives Top Marks 63434

Corporate Wed, 27.11.2024 - 13:00 Blockbuster News! As part of our brand elevation journey, we have just signed a long-term partnership with the Portuguese Football Federation (FPF), one of the world’s most popular national teams. Bem-vindos a bordo, Portugal 🇵🇹! 63448

Corporate Wed, 27.11.2024 - 14:28 PUMA’s latest initiative, RE:HACKS: RE:LABEL, is here!  This new short-video series features our PUMA VOICES of a RE:GENERATION as they take on a mission to decode the often-overlooked world of clothing care labels. New PUMA RE:HACKS series decodes your care labels 63454

Corporate Fri, 29.11.2024 - 16:23 On Thursday night, PUMA was awarded with the German Sustainability Award (Deutscher Nachhaltigkeitspreis) in the category Sporting Goods. PUMA CFO Markus Neubrand went on stage and accepted the award on behalf of PUMA. Sustainability Recognition for PUMA 63486