Corporate Tue, 28.04.2026 - 09:00 From a walk through Nuremberg Zoo to a global icon: discover how PUMA’s jumping cat came to life and how Rudolf Dassler’s vision shaped one of the industry’s most recognizable logos. A look into PUMA’s iconic logo 188406

Corporate Wed, 25.03.2026 - 08:00 PUMA’s founding story began over a century ago in a small Franconian town called Herzogenaurach, where two German brothers turned a bold idea, clear vision, and passion for sport performance into the origins of the sports industry as we know it today. PUMA’s Founding Story 188413

Corporate Wed, 25.02.2026 - 10:00 Meet Mujtaba Hussain, a third-party sustainability auditor with global risk management partner, LRQA, who makes sure brands like PUMA and their suppliers walk the talk on responsible business. Accountability Starts on the Factory Floor 188315

Corporate Wed, 10.12.2025 - 08:00 Step inside PUMA’s largest European flagship on London’s Oxford Street – where innovation, style, and culture meet under one roof London just got more PUMA 188022

Corporate Tue, 25.11.2025 - 11:27 It immediately lets you recognize a pair of PUMAs, whether it’s a SUEDE, a KING or a DEVIATE NITRO™ running shoe. Dive into the history of the FORMSTRIP. DON'T CALL OUR FORMSTRIP A STRIPE 185915

Corporate Wed, 03.12.2025 - 13:40 PUMA has teamed up with its long-term partners in Jamaica, including the world’s fastest man Usain Bolt, to help communities hit hard by the catastrophic hurricane that killed and injured people and destroyed infrastructure across the island. PUMA and Usain support Jamaica after catastrophic hurricane 187992

Corporate Mon, 10.12.2018 - 16:24 The fight against climate change is arguably one of the most important challenges of our generation and PUMA has played a leading role in making sure the fashion industry is doing its bit to keep temperature rises to a minimum. Forever Faster in fighting climate change 10625

Corporate Fri, 21.02.2020 - 09:00 We have no control over the circumstances we’re born into. Any of us could have just as easily popped into this planet in a family who collects trash for recycling for a living, where education is a luxury. But the world is shrinking. And technology is advancing. Meaning the shoes you buy in Paris could feed a family in Haiti. Or educate a child in the Taiwan. PUMA is teaming up with First Mile to make this a reality. Innovation Friday: Clever, Sustainability-Focused Products that Save Lives 16676

Corporate Wed, 02.12.2020 - 13:10 PUMA has made it into the top 10 of the most sustainable companies in Germany, according to a recent survey of German magazine Stern and research organisation Statista. According to the survey, PUMA is by far the most sustainable company in the textile and sportswear industries. Statista and Stern surveyed 2000 companies and interviewed 13,000 people to create the ranking. All companies in the survey had more than 500 employees, though companies in the defence industry and those with exceptionally high carbon emissions were excluded. The survey analysed environmental factors such as waste, emissions, and the use of renewable energies, social factors such as women in leadership positions, staff turnover and human rights policies, as well as economic criteria such as corporate governance policies, anti corruption policies and financial stability. It also asked a panel of 13,000 people which companies they thought did most for sustainability. Out of 100 possible points, PUMA scored 85, giving it the 10th spot in the overall ranking. You can read the full article here (In German). To get all the details about sustainability at PUMA, you can read the sustainability section of our annual report, or get more information on our website about.puma.com. Well done to all of you for making this possible! Top marks for sustainability 23228

Corporate Fri, 11.12.2020 - 13:37 This year has been exceptionally challenging for many parts of our business, not in the least for our supply chain. We caught up with PUMA’s Chief Sourcing Officer Anne-Laure Descours, to talk about the measures we took to overcome the COVID-19 crisis together with our suppliers. WE’RE IN THIS TOGETHER WITH OUR SUPPLIERS 23391

Corporate Mon, 21.11.2022 - 08:00 In September, PUMA hosted its Conference of the People, a global event to discuss solutions for a more sustainable fashion industry which put Gen Z at the center of the debate. Inspired by this idea, PUMA Oceania created a “Mini COP” in partnership with its retail partner Platypus. We spoke with Bridget Hanson, PUMA Australia’s Commercial Marketing Teamhead about the event.  The mini COP, which was held as part of the 2022 Platypus Managers Conference, was designed to bring the voices of Gen Z together with the fashion industry to discuss more sustainable processes and practices in the region.  Ahead of the COP in London, PUMA conducted research among young people ( 6,000 people aged 18-25), which revealed that while 94% of participants care about the environment, a quarter (26%) of those surveyed did not feel that there is a platform for their generation’s opinions regarding environmental sustainability. The mini COP was the perfect opportunity to help change this! Inform, Inspire and be Forever Better 44731

Corporate Fri, 02.12.2022 - 14:32 What a successful way to end the year! This week we were honored with two awards at the 36th Annual Footwear News Achievement Awards in New York City. One of them is the Sustainability Leadership Award. The award was given for our efforts and for implementing sustainable practices throughout the product manufacturing ecosystem, from sourcing to manufacturing, and our 10FOR25 strategy. The second is the Collection of the Year Award, for our PUMA x Dua Lipa Flutur Drop 2 line. Learn more! Leadership in the industry 45737